Search Results
JEL Code: M30

389,537 Total downloads

Viewing: 51 - 100 of 1,281 papers

51.

Internet Retailing as a Marketing Strategy

Tinbergen Institute Discussion Paper No. TI 05-038/1
Number of pages: 36 Posted: 19 May 2005
Working Paper Series
University of Vienna - Faculty of Business, Economics, and Statistics and Authority for Consumers & Markets (ACM)
Downloads 1,404
52.

Marketing Planning Process Under a Network Approach

FEARP Working Paper No. 0015/2003
Number of pages: 16 Posted: 04 Feb 2004
Working Paper Series
University of São Paulo (USP) - Business Administration
Downloads 1,350
53.

Performance in Service Marketing

Number of pages: 11 Posted: 30 Jun 2007
Working Paper Series
Independent
Downloads 1,257
54.

Bitcoin versus Regulated Payment Systems: What Gives?

38 Cardozo Law Review 1041 (2017)
Number of pages: 57 Posted: 12 Feb 2016 Last Revised: 24 Dec 2017
Accepted Paper Series
Prairie View A&M University - College of Business and Oklahoma City University - School of Law
Downloads 1,248
55.

The High-Quality Low-Price Business Strategy of Samsung Mobile in Penetrating Competitive Market of India

Number of pages: 20 Posted: 10 Jan 2013 Last Revised: 21 Feb 2015
Working Paper Series
Growth Analytics Center, ABInBev
Downloads 1,225
56.

Grapes of Wrath: The Angry Effects of Self Control

Journal of Consumer Research, Forthcoming
Number of pages: 53 Posted: 27 Jan 2011
Accepted Paper Series
Northwestern University - Kellogg School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 1,172
57.

Impact of Packaging on the Buying Behaviour of Consumers in a Communicationally Remote Urban Area

Research Bulletin of the Institute of Cost and Works Accountants of India, Vol. 27, pp. 200-204, 2005
Number of pages: 12 Posted: 26 Jun 2010
Accepted Paper Series
affiliation not provided to SSRN and Assam University
Downloads 1,160
58.

Customer Satisfaction in Terms of Physical Evidence and Employee Interaction

The IUP Journal of Marketing Management, XI (3), 2012, pp. 7-24.
Number of pages: 22 Posted: 06 Oct 2011 Last Revised: 19 Oct 2012
Accepted Paper Series
Vavuniya Camps of the University of Jaffna and International Training InstituteInternational Training Institute

Multiple version iconThere are 2 versions of this paper

Downloads 1,158
59.

Online Word of Mouth and its Implications for Trademark Law

Santa Clara Univ. Legal Studies Research Paper No. 07-46, TRADEMARK LAW AND THEORY: A HANDBOOK OF CONTEMPORARY RESEARCH, Graeme B. Dinwoodie and Mark D. Janis, eds., Edward Elgar Press, 2007
Number of pages: 28 Posted: 10 Oct 2007 Last Revised: 01 Feb 2014
Accepted Paper Series
Santa Clara University - School of Law
Downloads 1,142
60.

Employer Branding: A Tool for Motivating and Retaining Employees

Singh, Ajay Kumar and Jain, Sonal (2013) Employer Branding: A tool for motivating and retaining employees, Indian Journal of Current Trends in Management Sciences, April, Vol. VI, No. 1, pp. 1-14.
Number of pages: 14 Posted: 07 Jul 2013
Accepted Paper Series
Sri Sri University, on EOL from University of Delhi - Department of Commerce, Faculty of Commerce and Business, Delhi School of Economics and Department of Commerce, Faculty of Commerce and Business, Delhi School of Economics, University of Delhi
Downloads 1,138
61.

Marketing Meets Finance

Number of pages: 48 Posted: 30 Jan 2007
Working Paper Series
affiliation not provided to SSRN, Sequent Partners and Sequent Partners
Downloads 1,133
62.

Resistance to Brand Switching When a Radically New Brand is Introduced: A Social Identity Theory Perspective

Journal of Marketing, Forthcoming
Number of pages: 58 Posted: 06 Apr 2010 Last Revised: 02 Jun 2010
Accepted Paper Series
University of Georgia - Department of Marketing, University of Houston - C.T. Bauer College of Business, University of Houston - Bauer College of Business and Vlerick Leuven Ghent Management School
Downloads 1,131
63.

Merchants of Morality

Foreign Policy, Vol. 129, pp. 36-45, March/April 2002
Number of pages: 10 Posted: 07 Aug 2006
Accepted Paper Series
Duquesne University
Downloads 1,072
64.

Impact of Visual Packaging Elements of Packaged Milk on Consumers Buying Behavior

Interdisciplinary Journal of Contemporary Research in Business, Vol. 5, No. 11, March 2014
Number of pages: 43 Posted: 16 May 2014
Accepted Paper Series
National University of Computer of Emerging Science (FAST-NU) and National University of Computer of Emerging Science (FAST-NU)
Downloads 1,049
65.

Islam, Consumption and Marketing: Going Beyond the Essentialist Approaches

HANDBOOK OF ISLAMIC MARKETING, Ozlem Sandikci and Gillian Rice, eds., Edward Elgar, Fall 2011
Number of pages: 39 Posted: 12 Jan 2011
Working Paper Series
Bilkent University - Faculty of Business Administration and Bilkent University - Management
Downloads 1,047
66.

Comparing the Publication Process in Accounting, Economics, Finance, Management, Marketing, Psychology, and the Natural Sciences

Accounting Horizons, Forthcoming
Number of pages: 52 Posted: 15 Oct 2014 Last Revised: 18 Aug 2017
Accepted Paper Series
Brigham Young University - School of Accountancy
Downloads 1,043
67.

Bitcoin, Virtual Currencies, and the Struggle of Law and Regulation to Keep Pace

102 Marquette Law Review 447 (2018)
Number of pages: 92 Posted: 15 Jun 2018 Last Revised: 10 Jan 2019
Accepted Paper Series
Prairie View A&M University - College of Business
Downloads 1,038
68.

The Competitive Success of the Brand: A New Management and Marketing Approach

Number of pages: 8 Posted: 31 Jul 2007
Working Paper Series
Independent
Downloads 1,034
69.

Impact of Subliminal Messages on Consumer Behavior: A Fresh Look into the Future

International Journal of Interdisciplinary and Multidisciplinary Studies (2015) ISSN 2348 – 0343
Number of pages: 12 Posted: 02 Aug 2015 Last Revised: 02 Jul 2016
Accepted Paper Series
University of Kalyani
Downloads 1,029
70.

How to Compete in the Metaverse: The Business Models in Second Life

U of Udine Economics Working Paper No. 01-2007
Number of pages: 34 Posted: 31 Jan 2008
Working Paper Series
Università degli Studi di Udine - Department of Economics and Università degli Studi di Udine - Department of Economics
Downloads 1,022
71.

An Analysis of Students Satisfaction in a Higher Education Context

Number of pages: 17 Posted: 14 May 2008
Working Paper Series
Alexandru Ioan Cuza University Iasi, Alexandru Ioan Cuza University, Alexandru Ioan Cuza University and affiliation not provided to SSRN
Downloads 1,015
72.

Market Segmentation of Facebook Users

IIM Bangalore Research Paper No. 438
Number of pages: 24 Posted: 09 Aug 2013 Last Revised: 09 Jul 2014
Working Paper Series
IIM Bangalore
Downloads 1,005
73.

Improving Online Dating with Virtual Dates

HBS Marketing Research Paper No. 06-058
Number of pages: 27 Posted: 17 Nov 2006
Working Paper Series
Boston University, Harvard Business School - Marketing Unit and Duke University - Fuqua School of Business
Downloads 1,004
74.

How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices

Journal of Consumer Research, Forthcoming, Johnson School Research Paper Series No. 12-2011
Number of pages: 48 Posted: 13 Sep 2010 Last Revised: 27 Mar 2011
Accepted Paper Series
Cornell University - Samuel Curtis Johnson Graduate School of Management, State University of New York at Binghamton and State University of New York at Buffalo
Downloads 1,000
75.

Stealth Marketing and Editorial Integrity

Texas Law Review, Vol. 85, p. 83, 2006
Number of pages: 70 Posted: 20 Apr 2006
Accepted Paper Series
Rutgers Law
Downloads 988
76.

Brandjacking on Social Networks: Trademark Infringement by Impersonation of Markholders

Buffalo Law Review, Vol. 58, p. 851, 2010, San Diego Legal Studies Research Paper No. 09-029
Number of pages: 79 Posted: 03 Nov 2009 Last Revised: 01 Feb 2014
Accepted Paper Series
University of San Diego School of Law
Downloads 974
77.

To Empower or Not to Empower Your Sales Force? An Empirical Examination of the Influence of Leadership Empowerment Behavior on Customer Satisfaction and Performance

Journal of Applied Psychology, Vol. 90, No. 5, pp. 735-744, 2005
Number of pages: 13 Posted: 06 Apr 2010
Accepted Paper Series
University of Houston - C.T. Bauer College of Business, University of Connecticut - Department of Management and Clemson University - Department of Marketing
Downloads 961
78.

The Dirt on Coming Clean: Perverse Effects of Disclosing Conflicts of Interest

Number of pages: 33 Posted: 12 Jan 2009
Working Paper Series
Yale School of Management, Carnegie Mellon University - Department of Social and Decision Sciences and University of California, Berkeley - Haas School of Business
Downloads 955
79.

Paying Too Much and Being Happy About it: Existence, Causes and Consequences of Tariff-Choice Biases

Journal of Marketing Research, Vol. XLIII, pp. 212-223, May 2006
Number of pages: 12 Posted: 04 Dec 2006 Last Revised: 29 Jan 2008
Accepted Paper Series
London Business School and Goethe University Frankfurt
Downloads 954
80.

What's in a Name? Persuasion Perhaps

Journal of Consumer Psychology, 2005
Number of pages: 31 Posted: 09 Apr 2004
Accepted Paper Series
Sam Houston State University
Downloads 947
81.

'Made in Italy' in China: From Country of Origin to Country Concept Branding

The Icfai Journal of Brand Management, Vol. VI, Nos. 3 & 4, pp. 63-74, September & December 2009
Number of pages: 13 Posted: 06 Jan 2010 Last Revised: 16 Jun 2010
Accepted Paper Series
Benedictine College School of Business
Downloads 941
82.

Business Entrepreneurship (Technopreneurship): Evolution and Practice

Number of pages: 21 Posted: 24 Apr 2012
Working Paper Series
VERITAS UNIVERSITY ABUJA
Downloads 931
83.

Online Advertising Response Models: Incorporating Multiple Creatives and Impression Histories

Number of pages: 41 Posted: 28 Jul 2011 Last Revised: 18 May 2017
Working Paper Series
Southern Methodist University (SMU) Cox School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 925
84.

The Economics of Privacy, Data Protection and Surveillance

M. Latzer and J.M. Bauer (eds.) Handbook on the Economics of the Internet, Cheltenham: Edward Elgar, Forthcoming
Number of pages: 19 Posted: 24 Nov 2013
Accepted Paper Series
affiliation not provided to SSRN
Downloads 924
85.

Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

International Journal of Research in Marketing, Forthcoming December 2012
Number of pages: 49 Posted: 31 Jan 2008 Last Revised: 29 Apr 2012
Accepted Paper Series
Harvard Business School
Downloads 919
86.

The Emergence of Opinion Leaders in a Networked Online Community: A Dyadic Model with Time Dynamics and a Heuristic for Fast Estimation

Management Science, Forthcoming
Number of pages: 33 Posted: 04 Mar 2010 Last Revised: 28 Jan 2013
Accepted Paper Series
Rensselaer Polytechnic Institute (RPI), Columbia University - Columbia Business School and Carnegie Mellon University - David A. Tepper School of Business
Downloads 887
87.

Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – A Global Exploratory Approach

Amfiteatru Economic, 16 (35), pp. 26-40, February 2014
Number of pages: 15 Posted: 19 Mar 2015
Accepted Paper Series
Bucharest Academy of Economic Studies - Faculty of Marketing, Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing and Bucharest Academy of Economic Studies
Downloads 886
88.

Collaborative Consumption: Conceptual Snapshot at a Buzzword

Journal of Entrepreneurship Education, 19(2), pp. 1-23, 2016
Number of pages: 23 Posted: 26 Jun 2016 Last Revised: 14 Dec 2016
Accepted Paper Series
University of Quebec at ChicoutimiUniversité du Québec à Chicoutimi, Université du Québec à Montréal and Université du Québec à Montréal
Downloads 883
89.

IT-Enabled Organizational Agility and Sustainable Competitive Advantage

Number of pages: 36 Posted: 24 Aug 2008
Working Paper Series
University of Massachussetts, Boston, Michigan State University - Department of Accounting & Information Systems, City University of Hong Kong (CityU) - Faculty of Business and City University of Hong Kong (CityU)
Downloads 876
90.

The Impact of Visibility in Innovation Tournaments: Evidence from Field Experiments

Number of pages: 36 Posted: 13 Feb 2013 Last Revised: 19 Feb 2015
Working Paper Series
University of South Carolina - Department of Management Science and The Wharton School
Downloads 869
91.

Segmenting Food Markets The Role of Ethnocentrism and Lifestyle In Understanding Purchasing Intentions

International Journal of Market Research, Vol. 49, No. 1, pp. 71-94, 2007
Number of pages: 25 Posted: 12 Dec 2007
Accepted Paper Series
affiliation not provided to SSRN and Bilkent University
Downloads 868
92.

Consumer Behaviors and Customer Satisfaction: Any Value Created?

Society of Interdisciplinary Business Research, Vol 1, No. 1, June 7-9, 2012, Paper # 2012-048, Bangkok: Thailand. ISSN # 2223-5078
Number of pages: 15 Posted: 13 Jun 2012
Accepted Paper Series
International University Liaison Indonesia (IULI) - Hotel & Tourism Management, International University Liaison Indonesia (IULI), Universitas Pembangunan Jaya, Tangerang and Universitas Pembangunan Jaya, Tangerang
Downloads 864
93.

The Marketing of Rebellion: Insurgents, Media, and International Activism

THE MARKETING OF REBELLION: INSURGENTS, MEDIA, AND INTERNATIONAL ACTIVISM, Cambridge University Press, 2005
Number of pages: 10 Posted: 14 Jun 2006
Accepted Paper Series
Duquesne University
Downloads 857
94.
Downloads 819
95.

'Let the Sun Shine in': The Impact of Industry Payment Disclosure on Physician Prescription Behavior

Number of pages: 53 Posted: 17 Apr 2017 Last Revised: 29 Apr 2021
Working Paper Series
Duke University, Fuqua School of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Michigan, Stephen M. Ross School of Business
Downloads 811
96.

A Financial Analysis of Mobile Money Services

Communications and Strategies, No. 79, pp. 29-40, 2010
Number of pages: 12 Posted: 20 Apr 2011 Last Revised: 05 May 2011
Accepted Paper Series
affiliation not provided to SSRN
Downloads 806
97.

Brand History, Geography, and the Persistence of Brand Shares

Journal of Political Economy 117, No. 1 (February 2009): 87-115, DOI:10.1086/597301, Chicago GSB Research Paper No. 08-21, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 2-003
Number of pages: 34 Posted: 29 Sep 2008 Last Revised: 28 Aug 2016
Accepted Paper Series
Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Downloads 803
98.

Format Matters in the Mental Accounting of Funds: The Case of Gift Cards and Cash Gifts

Number of pages: 40 Posted: 04 Dec 2006
Working Paper Series
University of Chicago - Center for Decision Research
Downloads 793
99.

Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders

Stanford University Graduate School of Business Research Paper No. 1970
Number of pages: 41 Posted: 13 Oct 2006 Last Revised: 30 Jul 2014
Working Paper Series
Stanford University - Graduate School of Business, University of Michigan, Stephen M. Ross School of Business and affiliation not provided to SSRNRutgers, The State University of New Jersey - Rutgers Business School at Newark & New Brunswick
Downloads 787
100.

A Study of Consumer’s Perception for Apparel Retail Outlets in Terms of Visual Merchandising in Ahmedabad

New Perspectives in Marketing Communications, Eds. Sanjay Jain, Jayesh Aagja, Ashwini K. Awasthi, Institute of Management, Nirma University, Himalaya Publishing House, Mumbai, 2013, pp.16-36 © Nirma University, Ahmedabad
Number of pages: 25 Posted: 16 Feb 2013 Last Revised: 01 Apr 2013
Accepted Paper Series
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 781