Search Results
JEL Code: M39

130,935 Total downloads

Viewing: 51 - 100 of 454 papers

51.

Brand Value, Preference and Customer Value Effects of Non-Conventional Utility Products: An Experimental Analysis in Mexican Market

ITESM Working Paper No. 02/2006
Number of pages: 23 Posted: 21 Feb 2006
Working Paper Series
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 624
52.

Evolution, Rapid Growth & Future of Research on Electronic Word of Mouth (eWOM): A Scientific Review

Number of pages: 25 Posted: 30 Jun 2013
Working Paper Series
West Bengal University of Technology - Bengal School Of Technology & Management
Downloads 622
53.

Consumer's Perception for Visual Merchandising of Lifestyle Apparel Stores

International Research Journal of Marketing, Vol. 2, No. 3, August 2014, pp. 53-60, Sciknow Publication, New York, USA
Number of pages: 8 Posted: 29 Jul 2014
Accepted Paper Series
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 621
54.

The Process of Global Brand Strategy Development and Regional Implementation

International Journal of Reserach in Marketing, Volume 29, issue 1, Special Global Branding Issue
Number of pages: 23 Posted: 01 May 2012
Accepted Paper Series
Monash University and affiliation not provided to SSRN
Downloads 616
55.

Visual Merchandising and Consumer Buying Behavior: Comparison Between Two Product Categories

“Exceeding The Vision: Innovate, Integrate and Motivate” (Eds.) N. Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, Global Business and Technology Association (GBATA), NY, USA, pp. 311 – 318, ISBN: 1-932917-12-8, ISSN: 2471-6006.
Number of pages: 8 Posted: 19 Jan 2017
Accepted Paper Series
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 616
56.

The Use of Celebrity Endorsement As Marketing Communication Strategy by Turkish Airlines

International Journal of Academic Research in Business and Social Sciences, December 2013, Vol. 3, No. 12, DOI: 10.6007/IJARBSS/v3-i12/484
Number of pages: 8 Posted: 23 Jun 2017
Accepted Paper Series
affiliation not provided to SSRN and International University of Sarajevo (IUS)
Downloads 594
57.

You're Having Fun When Time Flies: The Hedonic Consequences of Subjective Time Progression

Psychological Science, Vol. 21, No. 1, pp. 111-117
Number of pages: 7 Posted: 08 Aug 2008 Last Revised: 23 Jan 2010
Accepted Paper Series
University of St. Thomas, New York University (NYU) - Department of Marketing, University of California, Berkeley - Haas School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 566
58.

The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods

Journal of Marketing Research, Forthcoming
Number of pages: 42 Posted: 26 Apr 2010
Accepted Paper Series
University of Utah - David Eccles School of Business and University of Utah - David Eccles School of Business
Downloads 556
59.

Developing and Applying a Place Brand Identity Model: The Case of Slovenia

Journal of Business Research, Vol. 66, No. 1, 2013
Number of pages: 17 Posted: 30 Dec 2012 Last Revised: 17 Mar 2013
Working Paper Series
University of Ljubljana - Faculty of Economics and University of Lugano
Downloads 544
60.

Islam in the Marketplace: Does Ramadan Turn into Christmas?

Advances in Consumer Research, Vol. 34, 2007
Number of pages: 21 Posted: 02 Aug 2006
Accepted Paper Series
Bilkent University - Faculty of Business Administration and Bilkent University - Faculty of Business Administration
Downloads 533
61.

Customer-Based Brand Equity for a Destination

Annals of Tourism Research, 2007, Vol. 34, No. 2, pp. 400-421
Number of pages: 24 Posted: 16 Mar 2013
Accepted Paper Series
University of Ljubljana - Faculty of Economics and University of Minnesota - Minneapolis
Downloads 513
62.

Surprise... Surprise..., an Empirical Investigation on How Surprise is Connected to Customer Satisfaction

Number of pages: 60 Posted: 27 May 2003
Working Paper Series
EDHEC Business School - Department of Marketing
Downloads 505
63.

Formative Versus Reflective Measurement: Which is Better?

Number of pages: 11 Posted: 05 Apr 2011
Working Paper Series
Alexandru Ioan Cuza University
Downloads 488
64.

Customer Perceived Value towards Convenience Stores in Malaysia: The Influence on Customer Satisfaction, Loyalty and Retention

Journal of Marketing and Consumer Behaviour in Emerging Markets, Vol. 2(4), p. 4-27, 2016
Number of pages: 24 Posted: 17 Oct 2016 Last Revised: 26 Feb 2017
Accepted Paper Series
Anglia Ruskin University, Anglia Ruskin University and Financial Training & Management Services (FTMS) CollegeCurtin University, Malaysia
Downloads 480
65.

The Influence of User Generated Content and Purchase Intention on Beauty Products

J. Mgt. Mkt. Review 4 (3) 171 – 183 (2019)
Number of pages: 13 Posted: 06 Feb 2020
Accepted Paper Series
Sekolah Tinggi Ilmu Ekonomi Pancasetia and Department of Accounting, Sekolah Tinggi Ilmu Ekonomi Pancasetia
Downloads 478
66.

Factors Affecting the Adoption of Online Shopping in Youngsters - An Empirical Study

International Journal of Management and Behavioral Sciences, Forthcoming
Number of pages: 11 Posted: 29 Jan 2014 Last Revised: 23 Aug 2014
Accepted Paper Series
Panjab University and Chitkara Business SchoolIndependent
Downloads 463
67.

Charitable Motives and Bidding in Charity Auctions

Management Science, Forthcoming
Number of pages: 30 Posted: 06 May 2006 Last Revised: 30 Jan 2013
Accepted Paper Series
University of Queensland - Business School and Rutgers University, Piscataway
Downloads 456
68.

Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating

Wansink, Brian and Pierre Chandon (2014), "Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating," Journal of Consumer Psychology, 24:413-431., INSEAD Working Paper No. 2014/26/MKT
Number of pages: 57 Posted: 14 Jan 2014 Last Revised: 29 Apr 2017
Accepted Paper Series
Retired and INSEAD
Downloads 436
69.

Matching Prescription Drugs and Consumers: The Benefits of Direct Advertising

New England Journal of Medicine, Vol. 313, pp. 513-515, August 22, 1985, Emory Public Law Research Paper No. 05-32
Number of pages: 4 Posted: 04 Oct 2005
Accepted Paper Series
Emory University - Department of Economics
Downloads 434
70.

The Effect of Ownership History on the Valuation of Objects

Journal of Consumer Research, Vol. 25, No. 3, 1998
Number of pages: 14 Posted: 19 Dec 2010
Accepted Paper Series
Saint Mary's College of California - School of Economics & Business and Carnegie Mellon University - Department of Social and Decision Sciences
Downloads 432
71.

An Assessment of the Traditional Theory of Firm Based Assumption of Profit Maximization in an Organization

Number of pages: 6 Posted: 31 Aug 2018
Working Paper Series
Institute of Economics, Management and Environmental StudiesSiberian Federal University - Institute of Economics, Management and Environmental Studies, Students
Downloads 427
72.

In Praise of Vagueness: Malleability of Vague Information as a Performance-Booster

Psychological Science, Forthcoming
Number of pages: 17 Posted: 16 Dec 2010
Accepted Paper Series
University of Utah - David Eccles School of Business, University of Utah - David Eccles School of Business and Stanford Graduate School of Business
Downloads 425
73.

The Unappreciated Value of Marketing: The Moderating Role of Changes in Marketing and R&D Spending on Valuation of Earnings Reports

MSI Working Paper #09-204
Number of pages: 42 Posted: 08 Jan 2009 Last Revised: 05 Sep 2012
Working Paper Series
Indeed, University of North Carolina (UNC) at Chapel HillUniversity of Washington and Columbia Business School - Marketing
Downloads 415
74.

La Innovación Como Factor De Competitividad En Las Empresas Turísticas En Cancún, Quintana Roo, México (Innovation a Competitive Factor for Tourism Industry in Cancun, Quintana Roo, Mexico)

Revista Internacional Administración & Finanzas, Vol. 7 (6) pp. 15-25, 2014
Number of pages: 12 Posted: 14 Feb 2014
Accepted Paper Series
Universidad del Caribe (UNICARIBE) and Universidad del Caribe
Downloads 399
75.

Negotiating Chinese Identities Through Readings of Global and Local Advertising Appeals

David Eccles School of Business, Marketing Working Paper No. 02-10-4
Number of pages: 70 Posted: 23 May 2003
Working Paper Series
City University of Hong Kong (CityU) - Department of Marketing and Schulich School of Business, York University
Downloads 395
76.

Veiling in Style: How Does a Stigmatized Practice Become Fashionable?

Journal of Consumer Research, Forthcoming
Number of pages: 71 Posted: 18 Nov 2009 Last Revised: 23 Nov 2009
Accepted Paper Series
Bilkent University - Faculty of Business Administration and Bilkent University - Management
Downloads 395
77.

Work-Life Balance Perspectives of Future Marketing Professionals

Services Marketing Quarterly, Vol. 31, No. 4, pp. 434-447, 2010
Number of pages: 19 Posted: 03 Jan 2009 Last Revised: 07 Nov 2010
Accepted Paper Series
Texas A&M University-Corpus Christi-College of Business
Downloads 395
78.

E-Entrepreneurship

Number of pages: 7 Posted: 30 Oct 2006
Working Paper Series
Eduardo G. Manuel Business Consulting Services, Ltd.
Downloads 376
79.

Measuring Customer Satisfaction in the Hospitality Industry: An Empirical Study of the Hotels in the Capital Cities of Europe

The 2014 Proceedings of The first international Conference Sinteza, Belgrade
Number of pages: 7 Posted: 28 Apr 2014
Accepted Paper Series
Singidunum University, Singidunum University - Department for Business Economics, Singidunum University and Singidunum University
Downloads 365
80.

A Study of Factors Influencing the Buying Behaviour of Youth in Indore City for Branded Apparels

Altius Shodh Journal of Management & Commerce, ISSN: 2348-8891 (2016)
Number of pages: 8 Posted: 03 Feb 2017
Accepted Paper Series
Devi Ahilya Vishwavidyalaya (DAVV) University and Devi Ahilya Vishwavidyalaya (DAVV) University, Students
Downloads 359
81.

Strategies of Value Proposition on the Internet

Perspectives of Innovations, Economics & Business, Volume 5, Issue 2, 2010
Number of pages: 3 Posted: 08 Jul 2012
Accepted Paper Series
Warsaw School of Economics (SGH)
Downloads 349
82.

Global Brands and Consumer Ethnocentrism of Youth Soft Drink Consumers in Greater Jakarta, Indonesia

ASEAN Marketing Journal, 6(2), 77-88.
Number of pages: 12 Posted: 06 Mar 2014 Last Revised: 09 Feb 2015
Accepted Paper Series
University of Indonesia (UI) - Faculty of Economics and Business and University of Indonesia (UI) - Department of ManagementUniversity of Queensland, Business School, Students
Downloads 346
83.

Consumption Style Among Young Adults Toward Their Shopping Behavior: An Empirical Study in Pakistan

Business and Management Research, Vol. 1, No. 4; 2012, pp. 109-116
Number of pages: 8 Posted: 26 Oct 2012 Last Revised: 23 Nov 2012
Accepted Paper Series
Iqra University, IQRA University and affiliation not provided to SSRN
Downloads 341
84.

'Stock Options as a Mean of Adding Value in Business Markets' - a Powerful Potential Communication Vehicle for Business Marketing Managers

Number of pages: 9 Posted: 04 Aug 2002
Accepted Paper Series
Hellenic Open University and Bournemouth University
Downloads 335
85.

Startup Branding: Empirical Evidence Among Slovenian Startups

Managing Global Transitions, 2018, 16(1), pp. 79-94.
Number of pages: 16 Posted: 29 Oct 2018
Accepted Paper Series
University of Maribor, University of Ljubljana - Faculty of Economics and University of Primorska
Downloads 325
86.

Money Talks: Field Experiment Evidence Regarding Online Referral Propensities

Number of pages: 42 Posted: 21 Jan 2007
Working Paper Series
University of Toronto - Rotman School of Management and University of Toronto
Downloads 322
87.

Marketing Dataveillance and Digital Privacy: Using Theories of Justice to Understand Consumers' Online Privacy Concerns

Journal of Business Ethics, Forthcoming, Queen's School of Business Research Paper No. 04-08
Number of pages: 40 Posted: 21 Mar 2006 Last Revised: 08 Jun 2014
Accepted Paper Series
Queen's University - Smith School of Business and University of Sydney Business School
Downloads 319
88.

Does Food Marketing Need to Make Us Fat? A Review and Solutions

Chandon, Pierre and Brian Wansink (2012), “Does Food Marketing Need to Make Us Fat? A Review and Solutions,” Nutrition Reviews, 70:10 (October), 571-593.
Number of pages: 56 Posted: 04 Sep 2012 Last Revised: 30 Apr 2017
Accepted Paper Series
INSEAD and Retired
Downloads 318
89.

The Influence of Bite-Size on Quantity of Food Consumed: A Field Study

Journal of Consumer Research, Forthcoming
Number of pages: 17 Posted: 25 Apr 2011
Accepted Paper Series
University of Utah - David Eccles School of Business, University of Utah - David Eccles School of Business and University of Utah - David Eccles School of Business
Downloads 316
90.

The Macroeconomic Effects of Changes in Tourism Demand - A Simple Dynamic Model

Tourism Economics, Vol. 15, No.3, pp. 591–613
Number of pages: 34 Posted: 09 Jun 2009 Last Revised: 11 May 2011
Accepted Paper Series
Free University of Bozen-Bolzano and Universidad de la República
Downloads 314
91.

The Customer’s Perspective on the Tourism Destination Brand: A Structural Equation Modeling Study

Transformations in Business and Economics, 2008, Vol. 7, No. 1, pp. 169-184
Number of pages: 16 Posted: 15 Mar 2013
Accepted Paper Series
University of Ljubljana - Faculty of Economics and University of Primorska
Downloads 312
92.

Visual Merchandising and Consumer Demography: The Impact on Impulse Buying Behavior

In “Business, Economy and Environment: Corporate Perspectives”, Eds. Parag Rijwani, Samik Shome and Deepak Danak, Himalaya Publishing House, Mumbai for Institute of Management, Nirma University, Ahmedabad, Jan. 2019, ISBN 978-93-5299-654-4, pp. 253-268
Number of pages: 16 Posted: 01 Apr 2019
Accepted Paper Series
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 309
93.

Mobile Messaging Through Android Phones: An Empirical Study to Unveil the Reasons Behind the Most Preferred Mobile Messaging Application Used by College Going Students

International Journal of Multidisciplinary and Current Research, Vol. 2 (March/April 2014 Issue)
Number of pages: 6 Posted: 28 Apr 2014
Accepted Paper Series
Chitkara Business SchoolIndependent
Downloads 305
94.

Social Media in the Workplace – From Constitutional to Intellectual Property Rights

Number of pages: 30 Posted: 02 Nov 2013
Working Paper Series
Shepard Broad College of Law
Downloads 302
95.

This Logo Moves Me: Dynamic Imagery from Static Images

Journal of Marketing Research, Vol. 51, No. 2, pp. 184-197
Number of pages: 15 Posted: 07 Apr 2014 Last Revised: 07 Jan 2016
Accepted Paper Series
University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Downloads 299
96.

Tourism Destination Brand Equity Dimensions: Renewal Versus Repeat Market

Journal of Travel Research, 2011, Vol. 50, No. 5, pp. 471-481
Number of pages: 18 Posted: 16 Mar 2013
Accepted Paper Series
University of Minnesota - Minneapolis and University of Ljubljana - Faculty of Economics
Downloads 298
97.

The Role of Customer Satisfaction in the Quality Management Systems: A Crosscultural Study

International Journal of Management and Marketing Research, Vol. 4, No. 3, pp. 57-74
Number of pages: 18 Posted: 06 Jan 2012
Accepted Paper Series
Penn State Greater Allegheny, University of Warmia and Mazury in Olsztyn (UWM) and University of Warmia and Mazury in Olsztyn (UWM)
Downloads 296
98.

Análisis de Regresión Logística para Investigación de Mercados (Logistic Regression Analysis for Marketing Research)

Number of pages: 21 Posted: 08 Apr 2015
Working Paper Series
National University of Colombia
Downloads 292
99.

Modeling Potentially Time-Varying Effects of Promotions on Sales

ERIM Report Series Reference No. ERS-2001-05-MKT
Number of pages: 32 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Department of Econometrics, Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 292
100.

Endogenous Preferences

Number of pages: 4 Posted: 19 Oct 2005
Working Paper Series
University of Queensland - School of Economics
Downloads 285