Search Results
JEL Code: M39

130,433 Total downloads

Viewing: 101 - 150 of 454 papers

101.

Balance and Word-of-Mouth Communication: A Signed Digraph Analysis of Consumers' Cognitive Networks

Number of pages: 44 Posted: 27 Jan 2007
Working Paper Series
University of Toronto and Rotman School of Management, University of Toronto
Downloads 280
102.

Competition:An Inspirational Marketing Tool

ERIM Report Series Reference No. EIA-2004-022-MKT
Number of pages: 50 Posted: 26 Feb 2008
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 277
103.

How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

Forthcoming, Journal of Consumer Research
Number of pages: 60 Posted: 12 Mar 2019
Accepted Paper Series
Indiana University - Kelley School of Business - Department of Marketing, University of Western Ontario and University of Western Ontario - Marketing Area Group
Downloads 273
104.

Impact of Visual Merchandising on Consumer Perception of Electronics Products and Usage of Technology

in “Business Transformation Through Functional Strategies” Reading Book of Nirma International Conference on Management (NICOM), Jan. 11-13, 2018, Eds., Nityesh Bhatt, Balakrishnan Unny R. & Shahir Bhatt, McGraw Hill Education (India) Pvt. Ltd., for Institute of Management, Nirma University
Number of pages: 10 Posted: 11 Feb 2018
Accepted Paper Series
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 273
105.

Do Not Go Cheaply into that Good Night: Death Ritual Consumption in Asante, Ghana

Number of pages: 52 Posted: 14 Oct 2003
Working Paper Series
York University - Department of Marketing and Schulich School of Business, York University

Multiple version iconThere are 2 versions of this paper

Downloads 272
106.

Data, Technology & Social Media: Their Invasive Role in Contemporary Marketing

Vel, K., Brobbey, C., Salih, A., & Jaheer, H. (2015). Data, Technology & Social Media: Their Invasive Role in Contemporary Marketing. Revista Brasileira De Marketing E-ISSN:2177-5184, 14(4).
Number of pages: 17 Posted: 14 Apr 2016
Accepted Paper Series
University of Wollongong - Dubai Campus, Dreamdrive Digital FZE, Abu Dhabi Islamic Bank and Independent
Downloads 271
107.

Impact of Online Consumer Experience and Uncertainty Avoidance Towards Consumer Perception in Virtual Shopping: An Empirical Study in Karachi Pakistan

Ahmed, S., & Ghouri, A. M. (2016). Impact of online consumer experience and uncertainty Avoidance towards consumer perception in virtual shopping: An empirical study in Karachi, Pakistan. Paper presented at the National Research Conference on Business Management (NRCBM).
Number of pages: 11 Posted: 22 Apr 2016
Working Paper Series
IQRA University - IQRA University (Gulshan Campus) and Universiti Pendidikan Sultan Idris
Downloads 270
108.

The Role of Satisfaction in Mediating the Effect of E-Service Convenience, Security, and Trust on Repurchase Intention in the Marketplace Case Study: Shopee Marketplace

Juniwati; Sumiyati., 2020. The Role of Satisfaction in Mediating the Effect of e-Service Convenience, Security, and Trust on Repurchase Intention in the Marketplace Case study: Shopee Marketplace, J. Mgt. Mkt. Review 5(2) 93 – 98
Number of pages: 6 Posted: 27 Jul 2020
Accepted Paper Series
Universitas Tanjungpura and Universitas Muhammadiah Pontianak, Indonesia
Downloads 268
109.

Análisis de conglomerados para la segmentación de mercados (Cluster Analysis for Market Segmentation)

Number of pages: 17 Posted: 08 Apr 2015
Working Paper Series
National University of Colombia
Downloads 266
110.

Behavioral Consequences of Affect: Combining Evaluative and Regulatory Mechanisms

Journal of Consumer Research, Vol. 32, pp. 355-362, December 2005
Number of pages: 26 Posted: 18 Aug 2005
Accepted Paper Series
FGV/EBAPEaffiliation not provided to SSRN
Downloads 266
111.

Factors Leading to Market Segmentation of Fashion House Business Based on Customer Behavior: Evidence from Bangladeshi Fashion Industry

International Journal of Business and Technopreneurship, Volume 7, No. 3, Oct 2017, [251-272] 
Number of pages: 22 Posted: 29 Nov 2017
Accepted Paper Series
Bangladesh Army International University of Science and Technology (BAIUST) - Department of Business Administration and Bangladesh Army International University of Science and Technology (BAIUST)
Downloads 260
112.

Connotations in the Look and Sound of Brand Names: The Moderating Role of Perceptual Fluency

Number of pages: 23 Posted: 06 Jul 2010
Working Paper Series
Cardiff University - Cardiff Business School and Cardiff University - Cardiff Business School
Downloads 259
113.

Estudio De Mercado Para Determinar La Factibilidad De Implementar Una Escuela Para La Enseñanza Del Idioma Inglés En Villahermosa, Tabasc (Market Research to Determine the Feasibility of Implementing an English Language Teaching School in Villahermosa, Tabasco)

Revista Global de Negocios, v. 5 (1) p. 65-77
Number of pages: 13 Posted: 18 Feb 2017
Accepted Paper Series
Universidad Juárez Autónoma de Tabasco (UJAT), Universidad Juárez Autónoma de Tabasco (UJAT), Universidad Juárez Autónoma de Tabasco (UJAT) and Universidad Juárez Autónoma de Tabasco (UJAT)
Downloads 257
114.

Innate and Domain-Specific Innovativeness: An Empirical Study on Cellular Phone Users

Number of pages: 23 Posted: 14 Sep 2009
Working Paper Series
Gebze Institute of Technology (GIT)
Downloads 256
115.

Research Productivity of Faculty at 30 Leading Marketing Departments

Number of pages: 48 Posted: 06 May 2018 Last Revised: 09 Apr 2019
Working Paper Series
Cornell University - Samuel Curtis Johnson Graduate School of Management and Cornell University, Samuel Curtis Johnson Graduate School of Management, Department of Marketing
Downloads 249
116.

Value Evaluation of Customer Experience Using Consumer Generated Content

International Journal of Management and Marketing Research, v. 5 (2) pp. 89-102, 2012
Number of pages: 14 Posted: 30 Jan 2013
Accepted Paper Series
Abu Dhabi University, University of Nottingham and University of Malaya (UM)
Downloads 241
117.

Strategic Retail Management

Number of pages: 12 Posted: 22 Nov 2009
Working Paper Series
Manipal University, United Arab Emirates
Downloads 238
118.

Internet-Based Customer Portfolio Building

Proceedings of the 10th International Conference Marketing Trends, Paris, January 20-22, 2011
Number of pages: 22 Posted: 08 Jul 2012
Accepted Paper Series
Warsaw School of Economics (SGH)
Downloads 236
119.

Visual Merchandising as Tool for Creating Differentiation for Furniture Outlets: Perceptual Mapping

Inter-disciplinary Issues for Empowering Trade, Industry and Society, Eds., Pawan K. Chugan, Deepak Srivastava, Nikunj Patel and Nirmal C. Soni, Excel India Publishers, New Delhi, Jan. 2016, ISBN:978-93-85777-06-6, pp. 289-300.
Number of pages: 12 Posted: 25 Feb 2016
Accepted Paper Series
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 231
120.

Trickle Effects of Cross-Sector Social Partnerships

Journal of Business Ethics, 2010, 94 , (Supplement 1), pp. 123-137
Number of pages: 28 Posted: 23 Mar 2010 Last Revised: 01 Jan 2013
Accepted Paper Series
University of Amsterdam Business School, University of Amsterdam Business School and University of Amsterdam - Business School
Downloads 230
121.

Mobile Banking Current Status in India

Malviya,S.(2016) "Mobile banking current status in India", International Journal of Commerce and Management Research, Volume 2; Issue 5; May 2016; Page No. 63-66
Number of pages: 4 Posted: 22 Jun 2016
Accepted Paper Series
International Institute of Professional StudiesDevi Ahilya Vishwavidyalaya
Downloads 229
122.

Building Reputation in China: A Case Study from the Sports Industry

Euromed Marseille Working Paper No. 01-09
Number of pages: 35 Posted: 28 May 2009
Working Paper Series
Euromed Management and Euromed Management
Downloads 227
123.

Are Trademarks Ever Fanciful?

105 Georgetown Law Journal 731 (2017), FSU College of Law, Public Law Research Paper No. 790, FSU College of Law, Law, Business & Economics Paper No. 16-7
Number of pages: 49 Posted: 15 Feb 2016 Last Revised: 12 Apr 2017
Accepted Paper Series
Florida State University - College of Law
Downloads 226
124.

COVID-19 Disruption and Service Firms’ Adaptation Strategies: Institutional Theory Perspectives

Number of pages: 48 Posted: 31 Aug 2020
Working Paper Series
State University of New York (SUNY) at Binghamton
Downloads 223
125.

Visual Merchandising and Purchasing Behavior for High Involvement Products: A Study of Electronics Outlets

International Journal of Logistics & Supply Chain Management Perspectives, Vol. 4, No. 2, pp. 1634-1654, April - June, 2015, ISSN: 2319-9032 (Print), ISSN: 2319-9040 (Online)
Number of pages: 12 Posted: 18 Aug 2015
Accepted Paper Series
L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
Downloads 223
126.

A Sign of Things to Come: Behavioral Change Through Dynamic Iconography

Journal of Consumer Research, Vol. 41, No. 4, 2015, Darden Business School Working Paper No. 2583173
Number of pages: 21 Posted: 22 Mar 2015 Last Revised: 11 Jan 2016
Accepted Paper Series
University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Downloads 221
127.

Advertising Value of Mobile Marketing Through Acceptance Among Youth in Karachi

Number of pages: 11 Posted: 27 Oct 2012 Last Revised: 06 Nov 2012
Working Paper Series
IQRA University, Iqra University and affiliation not provided to SSRN
Downloads 219
128.

Entwicklung und Gestaltung der Werbekommunikation im Automobilmarkt: Eine Inhaltsanalyse der Werbeanzeigen von Mercedes-Benz (Development and Composition of Marketing Communication Activities in the Automotive Industry: A Content Analysis of Print Advertisements of Mercedes-Benz)

Proceedings International Marketing Trends Conference 2015
Number of pages: 16 Posted: 24 Apr 2015
Accepted Paper Series
Friedrich-Alexander-Universität Erlangen-Nuremberg (FAU), Independent, University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg, University of Lubeck and University of Erlangen-Nuremberg
Downloads 210
129.

The Influence of Brand Extension Smartphone Samsung Galaxy Variable Towards Brand Equity of Mother Brand of Samsung

J. Mgt. Mkt. Review 3 (1) 06 – 15 (2018)
Number of pages: 10 Posted: 11 May 2018 Last Revised: 01 Jun 2018
Accepted Paper Series
University of Jember, Federation University Australia - Federation Business School and Independent
Downloads 209
130.

Virtual Shopping Cart Abandonment: A Study of Motives and Demographics

Number of pages: 16 Posted: 24 Jun 2019
Working Paper Series
Amity University
Downloads 209
131.

Exploring the Effects of Service Quality, Shipping Cost, Brand and Attitude on Consumer’s Intention to Choose Express Courier Services in E-Commerce

Journal of Marketing and Consumer Behaviour in Emerging Markets 1(9) 2019
Number of pages: 16 Posted: 06 May 2020
Accepted Paper Series
Ministry of Communication and Information Technology and Universitas Prof. Dr. Moestopo (Beragama)
Downloads 204
132.

Antecedents and Consequences of Internal Branding in Organizations in Indian Services Sector

12th International Conference on Business Management (ICBM) 2015
Number of pages: 30 Posted: 06 Dec 2015
Working Paper Series
Kasturba Gandhi College
Downloads 203
133.

When Do Firms Oversell or Undersell Environmental Sustainability?: An Empirical Analysis of Sustainability Communications

Stanford Global Projects Center Working Paper Series
Number of pages: 57 Posted: 19 Oct 2018 Last Revised: 25 Jul 2019
Working Paper Series
Global Projects Center, Stanford University and Yonsei University
Downloads 202
134.

Enhancing Customer Satisfaction and Loyalty Through Customer-Defined Market Orientation and Customer Inspiration: A Critical Literature Review

International Business Education Journal Vol. 11 No. 1 (2018) 25-39
Number of pages: 15 Posted: 20 Dec 2018
Accepted Paper Series
Universiti Pendidikan Sultan Idris and Universiti Pendidikan Sultan Idris
Downloads 201
135.

Estimating the Causal Effect of A Digitally Native Retailer Opening a New Store: A New Two-Step Synthetic Control Method

Number of pages: 43 Posted: 09 Jul 2020
Working Paper Series
University of Texas at Austin McCombs School of Business and Texas A&M University - Department of Marketing
Downloads 195
136.

A Model of Customer-Oriented Communication and its Implementation in the Transition Economies

University of Tartu Economics and Business Administration Working Paper No. 19
Number of pages: 29 Posted: 22 Nov 2003
Working Paper Series
University of Tartu - Faculty of Economics and Business Administration and University of Tartu - Faculty of Economics and Business Administration
Downloads 194
137.

Following the Blind: How Expertise and Endorsement Style Impact Word of Mouth Persuasion

Number of pages: 61 Posted: 06 Jun 2015 Last Revised: 07 Jul 2015
Working Paper Series
York University - Schulich School of Business and University of Pennsylvania - Marketing Department
Downloads 193
138.

سبل تعزيز التجارة الإلكترونية في الاقتصاد الفلسطيني (Ways to Enhance E-Commerce in the Palestinian Economy)

The 1st International Conference on Information Technology & Business ICITB2020
Number of pages: 22 Posted: 10 Sep 2020
Working Paper Series
Al-Quds Open University and Al-Quds Open University
Downloads 192
139.

Las Percepciones De La Satisfacción Del Cliente En Las Entidades Financieras: Evidencia De Puebla, México (Perceptions of Customer's Satisfaction in Financial Institutions: Evidence at Puebla, Mexico)

Revista Internacional Administración & Finanzas, v. 8 (6) p. 29-38, 2015
Number of pages: 10 Posted: 30 Jan 2016
Accepted Paper Series
Universidad Popular Autónoma del Estado de Puebla (UPAEP), Universidad Popular Autónoma del Estado de Puebla (UPAEP), Universidad Popular Autónoma del Estado de Puebla (UPAEP) and Universidad Autónoma Chapingo
Downloads 190
140.

Jewelry Maker’s Journey for Sustenance and Growth - A Case Study

Number of pages: 8 Posted: 20 Oct 2010 Last Revised: 21 Oct 2010
Working Paper Series
Creative Head Consultants
Downloads 189
141.

The Effects of Prior Impressions of a Firm’s Ethics on the Success of a Cause-Related Marketing Campaign: Do the Good Look Better While the Bad Look Worse?

Journal of Nonprofit & Public Sector Marketing, Vol. 11, No. 1, pp. 77-92, 2003
Number of pages: 16 Posted: 19 Dec 2010
Accepted Paper Series
Saint Mary's College of California - School of Economics & Business
Downloads 182
142.

The Evolution of Influence Through Endogenous Link Formation

Number of pages: 35 Posted: 18 Oct 2012 Last Revised: 20 Feb 2015
Working Paper Series
National University of Singapore (NUS) and University of Maryland
Downloads 182
143.

Clarifying the Concept of Customer-Based Brand Equity for a Tourism Destination

Annales, Series Historia et Sociologia, 20, 2010, 1, pp. 189-200.
Number of pages: 12 Posted: 14 Mar 2013 Last Revised: 17 Mar 2013
Accepted Paper Series
University of Ljubljana - Faculty of Economics
Downloads 176
144.

On Local and Network Games

Number of pages: 24 Posted: 17 Apr 2003
Working Paper Series
University of Nevada-Reno, Department of Mathematics and Yale University - School of Management
Downloads 173
145.

A Comparison of Theory and Practice in Market Intelligence Gathering for Australian Micro-Businesses and SMEs

Proceedings of 19th International Business Research Conference 2012
Number of pages: 17 Posted: 19 Apr 2013
Working Paper Series
University of Southern Queensland, University of Wollongong - Sydney Business School and University of Wollongong - Sydney Business School
Downloads 172
146.

Case Studies in the Field of Marketing Education: Learner Impact, Case Performance, and Cost Efficiency

International Electronic Journal for Leadership in Learning, Vol. 9, No. 9, 2005
Number of pages: 13 Posted: 07 Nov 2005 Last Revised: 27 Dec 2007
Accepted Paper Series
Hellenic Open University
Downloads 170
147.

COVID-19 induced Changes in Consumer Behavior

Gerlich, M. (2021) COVID-19 Induced Changes in Consumer Behavior. Open Journal of Business and Management, 9, 2425-2451. doi: 10.4236/ojbm.2021.95131.
Number of pages: 27 Posted: 20 Sep 2021
Accepted Paper Series
Anglia Ruskin University
Downloads 170
148.

Evaluating the Welfare Effects of Drug Advertising

Regulation, Vol. 29, No. 1, pp. 58-62, Spring 2006
Number of pages: 5 Posted: 26 Apr 2006
Accepted Paper Series
Medical University of South Carolina - The Center for Health Economic and Policy Studies (CHEPS) and Pennsylvania State University
Downloads 169
149.

A Successful Rule-Breaker

Number of pages: 9 Posted: 27 Aug 2008
Working Paper Series
affiliation not provided to SSRN
Downloads 166
150.

Corporate Social Responsibility in Buyer-Supplier Relationships: Is it Beneficial for Top-Tier Suppliers to Market Their Capability to Ensure a Responsible Supply Chain?

BuR - Business Research, Volume 6, Issue 2, November 2013
Number of pages: 27 Posted: 16 Nov 2013
Accepted Paper Series
University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg, EBS Universität für Wirtschaft und Recht - EBS Business School - Institute for Supply Chain Management - Procurement and Logistics and University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg
Downloads 165