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JEL Code: M30

390,801 Total downloads

Viewing: 151 - 200 of 1,283 papers

151.

The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods

Journal of Marketing Research, Forthcoming
Number of pages: 42 Posted: 26 Apr 2010
Accepted Paper Series
University of Utah - David Eccles School of Business and University of Utah - David Eccles School of Business
Downloads 556
152.

The Impact of Emotional Product Attributes on Consumer Demand: An Application to the U.S. Motion Picture Industry

Johnson School Research Paper Series No. #22-09
Number of pages: 42 Posted: 21 May 2009 Last Revised: 04 Jun 2009
Working Paper Series
affiliation not provided to SSRN, Cornell University - Samuel Curtis Johnson Graduate School of Management and NUS Business School
Downloads 555
153.

Managing Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation

Journal of Marketing Research, Vol. 45, pp. 320-336, June 2008
Number of pages: 50 Posted: 03 Nov 2006 Last Revised: 09 May 2011
Accepted Paper Series
Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM), Tulane University, McMaster University - Michael G. DeGroote School of Business and Tulane University
Downloads 554
154.

What Trends in Chinese Social Media

Number of pages: 10 Posted: 19 Jul 2011
Working Paper Series
Hewlett-Packard Laboratories, Palo Alto, Hewlett-Packard Laboratories and CableLabs
Downloads 553
155.

Application of the 4Ps in Emerging Markets

Chapter 1 - Essays from my PhD, First Edition, PearlRichards Foundation, 2014
Number of pages: 15 Posted: 10 Feb 2014
Working Paper Series
University of Ghana Business School
Downloads 549
156.

Diffusion Models for Peer-to-Peer (P2P) Media Distribution: On the Impact of Decentralized, Constrained Supply

Information Systems Research, Vol. 21, No. 2, pp. 271-287
Number of pages: 31 Posted: 20 May 2005 Last Revised: 07 Jul 2012
Working Paper Series
University of Pennsylvania - Operations & Information Management Department, University of Washington and University of Washington - Michael G. Foster School of Business
Downloads 548
157.

Why Did US Governors Delay Lockdowns Against COVID-19? Disease Science vs Learning, Cascades, and Political Polarization

USC Marshall School of Business Research Paper
Number of pages: 17 Posted: 14 Apr 2020 Last Revised: 16 Jun 2020
Working Paper Series
University of Southern California - Marshall School of Business, Department of Marketing, Augusta University and University of California Riverside
Downloads 542
158.

Toward a Deeper Understanding of Service Marketing: The Past, the Present, and the Future

International Journal of Research in Marketing, Vol. 28, No. 3, 2011
Number of pages: 57 Posted: 19 Mar 2011 Last Revised: 30 Jun 2011
Accepted Paper Series
University of Massachusetts and Catholic University of Eichstaett-Ingolstadt
Downloads 541
159.

Confusion is the Key: A Trademark Law Analysis of Keyword Banner Advertising

Fordham Law Review, Vol. 71, No. 101, pp. 101-131, 2002
Number of pages: 31 Posted: 07 Dec 2005
Accepted Paper Series
California State University, Northridge
Downloads 539
160.

Basics of Dynamic Programming for Revenue Management

Number of pages: 21 Posted: 22 Apr 2008
Working Paper Series
University of Paris 1Faculty of Tourism (IREST)
Downloads 535
161.

Islam in the Marketplace: Does Ramadan Turn into Christmas?

Advances in Consumer Research, Vol. 34, 2007
Number of pages: 21 Posted: 02 Aug 2006
Accepted Paper Series
Bilkent University - Faculty of Business Administration and Bilkent University - Faculty of Business Administration
Downloads 532
162.

Electronic Commerce and Retail Channel Substitution

Tinbergen Institute Working Paper No. 02-042/1
Number of pages: 41 Posted: 15 May 2002
Working Paper Series
University of Vienna - Faculty of Business, Economics, and Statistics and Authority for Consumers & Markets (ACM)
Downloads 529
163.

Why Customer Service Frustrates Consumers: Using a Tiered Organizational Structure to Exploit Hassle Costs

Number of pages: 47 Posted: 03 Sep 2016 Last Revised: 08 Dec 2018
Working Paper Series
University of Southern California - Marshall School of Business and University of Minnesota - Carlson School of Management
Downloads 525
164.

Sales Forecasting with Financial Indicators and Experts' Input

Johnson School Research Paper Series No. #06-09, McCombs Research Paper Series No. IROM-08-09
Number of pages: 50 Posted: 13 Nov 2008 Last Revised: 18 Dec 2014
Working Paper Series
Cornell University - Samuel Curtis Johnson Graduate School of Management, Emory University - Goizueta Business School and University of Illinois at Urbana Champaign
Downloads 519
165.

The Relationship between Personality and Consumer Behavior Buying Patterns within the Automobile Industry

International Journal of Management and Marketing Research, v. 8 (1) p. 1-13, 2015
Number of pages: 14 Posted: 06 Feb 2016
Accepted Paper Series
Miami University of Ohio - Miami University Hamilton and University of Houston - Downtown
Downloads 518
166.

What Do We Know About the Identity Salience Model of Relationship Marketing Success? A Review of the Literature

Journal of Relationship Marketing, Forthcoming, U of Fribourge Marketing Working Paper No. 2/2007
Number of pages: 14 Posted: 13 Jun 2007
Accepted Paper Series
University of Fribourg (Switzerland) - Faculty of Economics and Social Science and Department of Business Administration, Chair Public & Nonprofit Management
Downloads 514
167.

The Gay Family in the Ad: Consumer Responses to Non-Traditional Families in Marketing Communications

Journal of Marketing Management, Vol. 22, pp. 955-978, 2006
Number of pages: 37 Posted: 22 May 2007 Last Revised: 04 Jul 2021
Accepted Paper Series
DePaul University and Rochester Institute of Technology
Downloads 511
168.

Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research

Marketing Letters March 2010, Volume 21, pages 301–315 DOI: 10.1007/s11002-010-9109-y
Number of pages: 25 Posted: 16 Jun 2009 Last Revised: 30 Sep 2020
Accepted Paper Series
University of Pennsylvania - Marketing Department, Bocconi University, GSIA, Carnegie Mellon University, University of Notre Dame - Department of Marketing, Yale, Harvard Business School - Marketing Unit, University of Minnesota - Twin Cities, University of Texas at Dallas, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing DepartmentUniversity of Miami

Multiple version iconThere are 2 versions of this paper

Downloads 506
169.

The Extreme Distribution of Online Reviews: Prevalence, Drivers and Implications

Columbia Business School Research Paper No. 18-10
Number of pages: 71 Posted: 15 Jan 2018 Last Revised: 22 Mar 2019
Working Paper Series
Università Bocconi, Columbia Business School - Marketing and Mannheim Business School
Downloads 504
170.

COVID-19 and the Accounting Profession

Journal of Accounting, Ethics and Public Policy 22(2): 151-205 (2021)
Number of pages: 55 Posted: 05 May 2021
Accepted Paper Series
DePaul University - College of Commerce and DePaul University
Downloads 503
171.

Antecedents and Consequences of Customer – Company Identification: Expanding the Role of Relationship Marketing

Journal of Applied Psychology, Vol. 90, No. 3, pp. 574-585, 2005
Number of pages: 14 Posted: 06 Apr 2010 Last Revised: 29 May 2010
Accepted Paper Series
University of Houston - C.T. Bauer College of Business, European School of Management and Technology (ESMT) and University of Colorado at Colorado Springs
Downloads 500
172.

Impact of National Culture on Online Consumer Review Behavior

Global Journal of Business Research, v. 7 (1) pp. 109-115, 2013
Number of pages: 8 Posted: 29 Jan 2013
Accepted Paper Series
University of Maryland, Baltimore County (UMBC), University of Maryland, Baltimore County (UMBC), University of Maryland, Baltimore County and University of Maryland, Baltimore County
Downloads 500
173.

The Impact of Significant Negative News on Consumer Behavior Towards Favorite Brands

Global Journal of Business Research, Vol. 8 (1) pp. 65-72, 2014
Number of pages: 8 Posted: 02 Feb 2014
Accepted Paper Series
Whitworth University and Whitworth University
Downloads 499
174.

The Marketing of Deals: Maximizing the Profit Impac of Sales Promotions

Rotman School of Management Working Paper No. 07-15
Number of pages: 40 Posted: 17 Jan 2006
Working Paper Series
University of Toronto - Rotman School of Management and University of Toronto - Behavioural Economics in Action at Rotman (BEAR)
Downloads 497
175.

Marketing Research in the 21st Century: Opportunities and Challenges

Brazilian Journal of Marketing - BJMkt, Revista Brasileira de Marketing – ReMark, Special Issue v.17n.5. October 2018
Number of pages: 34 Posted: 28 Oct 2018
Accepted Paper Series
Kennesaw State University, East Tennessee State University and East Tennessee State University
Downloads 493
176.

The Uncertain Value of Uncertainty: When Consumers are Unwilling to Pay for What They Like

Number of pages: 69 Posted: 27 Oct 2015 Last Revised: 27 Apr 2021
Working Paper Series
The Wharton School and University of California, Berkeley - Haas School of Business
Downloads 491
177.

Comparison between Customer Lifetime Value (CLV) and Traditional Measurement Tools of Customer Value

Romanian international volume name: Turismul rural românesc în contextul dezvoltării durabile. Volume number: Volume XIII. Coordinators: I. Moraru, I. Talabă, A. Haller, D. Ungureanu, 2011. ISSN/ISBN: 978-973-702-858-7, p.122-131
Number of pages: 8 Posted: 18 Feb 2013
Accepted Paper Series
Alexandru Ioan Cuza University
Downloads 490
178.

'Meet Me Halfway': The Costs and Benefits of Bargaining

Zhang, Xu, Puneet Manchanda, and Junhong Chu. "'Meet Me Halfway': The Costs and Benefits of Bargaining," Marketing Science, forthcoming.
Number of pages: 57 Posted: 19 Jun 2017 Last Revised: 30 Jan 2021
Accepted Paper Series
London Business School, University of Michigan, Stephen M. Ross School of Business and NUS Business School
Downloads 489
179.

Effect of Technology on Sales Performance: Progressing from Technology Acceptance to Technology Usage and Consequence

Journal of Personal Selling and Sales Management, Vol. 24, No. 4, pp. 297-310, 2004
Number of pages: 15 Posted: 06 Apr 2010 Last Revised: 25 Jun 2014
Accepted Paper Series
University of Houston - C.T. Bauer College of Business, University of Connecticut and University of Connecticut - Department of Marketing
Downloads 489
180.

Freemium Pricing: Evidence from a Large-scale Field Experiment

Humboldt University Berlin, School of Business and Economics, Institute of Marketing Working Paper
Number of pages: 43 Posted: 21 Dec 2016
Working Paper Series
Duke University (Visiting Scholar), ESMT European School of Management and Technology, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Humboldt University Berlin - School of Business and Economics
Downloads 488
181.

Closing the Loop for Resource Efficiency, Sustainable Consumption and Production: A Critical Review of the Circular Economy

(2018) International Journal of Sustainable Development
Number of pages: 22 Posted: 20 Feb 2018
Accepted Paper Series
University of Malta
Downloads 482
182.

Reining in the Big Promise of Big Data: Transparency, Inequality, and New Regulatory Frontiers

Northwestern Journal of Technology and Intellectual Property, 2017
Number of pages: 47 Posted: 22 May 2016 Last Revised: 12 Oct 2017
Accepted Paper Series
European University Viadrina Frankfurt (Oder) - European New School of Digital Studies and University of Graz - Faculty of Law
Downloads 482
183.

Management Control Systems and Multiple Goals

Number of pages: 55 Posted: 25 Jan 2008 Last Revised: 06 Jul 2010
Working Paper Series
affiliation not provided to SSRNRegion of Southern Denmark
Downloads 479
184.

A Conceptual Framework to Measure Brand Equity in Indian Banking & Financial Services Firms

IOSR Journal of Business and Management (IOSR-JBM) Volume 6, Issue 3 (Nov. - Dec. 2012), PP 12-18
Number of pages: 7 Posted: 13 May 2012 Last Revised: 26 Dec 2012
Accepted Paper Series
West Bengal University of Technology - Bengal School Of Technology & Management
Downloads 478
185.

Do We Matter? The Attention Policy Makers, Academics, and the General Public Give to Accounting Research

Number of pages: 49 Posted: 22 Aug 2017 Last Revised: 26 May 2020
Working Paper Series
Brigham Young University - School of Accountancy, Brigham Young University - School of Accountancy, Brigham Young University and Brigham Young University - School of Accountancy
Downloads 472
186.

Market Segmentation, Targeting and Positioning

Camilleri, M. A. (2018). Market Segmentation, Targeting and Positioning. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 4, pp. 69-83). Springer, Cham, Switzerland.
Number of pages: 17 Posted: 17 Dec 2018
Accepted Paper Series
University of Malta
Downloads 471
187.

Relationship Marketing and Destination Loyalty: Evidence from Penang, Malaysia

International Journal of Management and Marketing Research, v. 6 (1), p. 95-106
Number of pages: 12 Posted: 05 Sep 2013
Accepted Paper Series
Universiti Sains Malaysia (USM) and Universiti Sains Malaysia (USM) - School of Housing, Building and Planning
Downloads 471
188.

The Contribution of the Experience Economy to Brand Extension Strategy

Number of pages: 91 Posted: 21 Nov 2012 Last Revised: 26 Nov 2012
Working Paper Series
affiliation not provided to SSRN
Downloads 469
189.

Factors Affecting the Adoption of Online Shopping in Youngsters - An Empirical Study

International Journal of Management and Behavioral Sciences, Forthcoming
Number of pages: 11 Posted: 29 Jan 2014 Last Revised: 23 Aug 2014
Accepted Paper Series
Panjab University and Chitkara Business SchoolIndependent
Downloads 463
190.

Privacy 3.0 - The Principle of Proportionality

University of Michigan Journal of Law Reform, Vol. 42, No. 4, Fall 2009
Number of pages: 52 Posted: 06 Feb 2008 Last Revised: 18 Aug 2009
Working Paper Series
Foley & Lardner LLPThe Lares Institute
Downloads 459
191.

The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs

Published in Marketing Science 35(1):158-181, 2016, Rotman School of Management Working Paper No. 1782055
Number of pages: 54 Posted: 09 Mar 2011 Last Revised: 08 May 2020
Working Paper Series
Johns Hopkins University - Carey Business School, HEC Montreal, University of Toronto - Rotman School of ManagementUniversity of Toronto - Institute for Policy Analysis and York University
Downloads 459
192.

Measuring Brand Image Perceptions in Co-Branding

Number of pages: 19 Posted: 02 Feb 2017 Last Revised: 26 Aug 2017
Working Paper Series
Bielefeld University - Department of Business Administration and Economics, Bielefeld University - Department of Business Administration and Economics and Université Paris III Sorbonne Nouvelle
Downloads 457
193.

A Brand Culture Approach to Brand Literacy: Consumer Co-Creation and Emerging Chinese Luxury Brands

Schroeder, Jonathan. Janet Borgerson, and Zhiyan Wu (2014), “A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands,” Advances in Consumer Research, 42 (in press, Forthcoming)
Number of pages: 12 Posted: 20 Oct 2014
Working Paper Series
Rochester Institute of Technology, DePaul University and Shanghai International Business and Economics University (Formerly Known as Shanghai Institute of Foreign Trade) - School of Management
Downloads 455
194.

Some Possible Antecedents and Consequences of In-Role and Extra-Role Salesperson Performance

Journal of Marketing, Vol. 62, pp. 87-98, 1998
Number of pages: 13 Posted: 06 Apr 2010 Last Revised: 13 May 2014
Accepted Paper Series
Indiana University - Kelley School of Business - Department of Marketing, Indiana University - Kelley School of Business - Management & Entrepreneurship and University of Houston - C.T. Bauer College of Business
Downloads 446
195.

Turkish E-Banking: Consumer Experiences

Ulusal Pazarlama Kongresi (13th National Marketing Congress), October 25-29, 2008, Cappadocia, Turkey
Number of pages: 18 Posted: 19 Mar 2009
Working Paper Series
EMLYON Business SchoolDepartment of Marketing, School of Business and Economics, Linnaeus University and affiliation not provided to SSRN
Downloads 443
196.

The Effect of the Big Five and the MBTI on Impulsive and Compulsive Buying Behaviors: An Integrated Analysis in Online Shopping

Journal of International Trade & Commerce, Vol.14, No.3, pp.101-117, 2018
Number of pages: 17 Posted: 13 Jan 2019
Accepted Paper Series
Mokpo National University and Manna International
Downloads 442
197.

Marketing Theory: A Critical Analysis of Twenty Classic Marketing Articles

Number of pages: 39 Posted: 26 Mar 2010
Working Paper Series
Kenney College
Downloads 441
198.

The Appeal and Reality of Ethical Consumerism

THE MYTH OF THE ETHICAL CONSUMER, Cambridge, UK: Cambridge University Press, 2010
Number of pages: 62 Posted: 05 Dec 2009
Accepted Paper Series
University of Manchester - Alliance Manchester Business School, University of Melbourne Business School and Suffolk University - Sawyer School of Management
Downloads 432
199.

The Effect of Ownership History on the Valuation of Objects

Journal of Consumer Research, Vol. 25, No. 3, 1998
Number of pages: 14 Posted: 19 Dec 2010
Accepted Paper Series
Saint Mary's College of California - School of Economics & Business and Carnegie Mellon University - Department of Social and Decision Sciences
Downloads 432
200.

Understanding Customer Needs and Wants

Camilleri, M. A. (2018). Understanding Customer Needs and Wants. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 2, pp. 29-50). Cham, Switzerland: Springer Nature.
Number of pages: 28 Posted: 17 Dec 2018
Accepted Paper Series
University of Malta
Downloads 432