Search Results
JEL Code: M39

131,108 Total downloads

Viewing: 151 - 200 of 454 papers

151.

Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts

Number of pages: 48 Posted: 28 Jan 2014
Working Paper Series
Maastricht University, IAL-Campus, KU Leuven @ Antwerp, University of Hamburg - Institute for Marketing and Media and Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)
Downloads 164
152.

Environmental Attitude on the Adoption Decision Mangrove Conservation: An Empirical Study on Communities in Special Region of Yogyakarta, Indonesia

Review of Integrative Business and Economics Research (RIBER), Vol 7 Issue 1
Number of pages: 10 Posted: 02 Nov 2017
Accepted Paper Series
Universitas Pembangunan Nasional "Veteran" Yogyakarta, Universitas Pembangunan Nasional “Veteran” Yogyakarta Indonesia and Universitas Pembangunan Nasional "Veteran" (Yogyakarta)
Downloads 163
153.

How Salary Receipt Affects Consumers' Regulatory Motivations and Product Preferences

Journal of Marketing, Forthcoming
Number of pages: 37 Posted: 26 Jan 2010
Accepted Paper Series
University of Utah - David Eccles School of Business, University of Utah - David Eccles School of Business and University of Iowa
Downloads 163
154.

Defining the Nonprofit Sectors in Japan and England & Wales: A Comparative Assessment of Common Versus Civil Law

Euricse Working Papers No. 006/10
Number of pages: 26 Posted: 09 Jun 2010
Working Paper Series
Graduate School of Governance Studies, MEIJI UNIVERSITY and Swinburne University of Technology
Downloads 160
155.

Search and Choice in Online Consumer Auctions

Marketing Science 29(6):1152-1164 (2010), University of Alberta School of Business Research Paper No. 2013-1115
Number of pages: 38 Posted: 03 Aug 2010 Last Revised: 19 Jun 2014
Accepted Paper Series
University of Texas at Dallas - Naveen Jindal School of Management and University of Queensland - Business School
Downloads 159
156.

Globalization and Culture a Study of Purchase Behavior

Number of pages: 20 Posted: 27 Oct 2012 Last Revised: 01 Nov 2012
Working Paper Series
affiliation not provided to SSRN, Iqra University and IQRA University
Downloads 156
157.

Acercamiento a Los Usuarios De Second Life De Habla Hispana a Través De Un Estudio Psicográfico De Tipo Values and Lifestyle (Vals) (An Examination of Second Life Users of Hispanic Speech Through a Values and Lifestyle Psychographic Study)

Revista Global de Negocios, v. 6 (1) p.67-75
Number of pages: 9 Posted: 10 Nov 2017
Accepted Paper Series
Universidad Popular Autónoma del Estado de Puebla (UPAEP), Universidad Popular Autónoma del Estado de Puebla (UPAEP), Universidad Popular Autónoma del Estado de Puebla (UPAEP) and Universidad Popular Autónoma del Estado de Puebla (UPAEP)
Downloads 154
158.

Corporate Identity: Identifying Dominant Elements in CI Models

Journal of Management Research, 5(3), 28-43, 2013
Number of pages: 16 Posted: 24 Mar 2013 Last Revised: 27 Jan 2014
Accepted Paper Series
IESE Business School, DDB Lagos, Pan-Atlantic University - Lagos Business School and Lagos State University
Downloads 147
159.

How to Manage Customer Satisfaction through Brand Association and Perceived Value Strategy

J. Mgt. Mkt. Review 4 (3) 184–193 (2019)
Number of pages: 10 Posted: 06 Feb 2020
Accepted Paper Series
Graduate School of Management and Business, Bogor Agricultural University, Bogor Agricultural University and Bogor Agricultural University
Downloads 146
160.

A Conceptual Analysis of the E-Channel's Multifaceted Nature in the 21st Century

Number of pages: 38 Posted: 21 Apr 2008
Working Paper Series
HolidayCheck AG
Downloads 145
161.

Affective Intuition and Task-Contingent Affect Regulation

Journal of Consumer Research, Vol. 31, September 2004
Number of pages: 38 Posted: 23 Aug 2005
Accepted Paper Series
University of Florida - Warrington College of Business Administration and FGV/EBAPEaffiliation not provided to SSRN
Downloads 145
162.

Get it? Got it! Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity

Number of pages: 42 Posted: 17 Oct 2010
Working Paper Series
University of Colorado at Boulder - Leeds School of Business, University of Colorado at Boulder and affiliation not provided to SSRN
Downloads 140
163.

Extending the Tourism Destination Image Concept into Customer-Based Brand Equity for a Tourism Destination

Economic Research, 2010, vol. 23, no. 3, pp. 24-42
Number of pages: 19 Posted: 15 Mar 2013
Accepted Paper Series
University of Ljubljana - Faculty of Economics
Downloads 138
164.

They’re Just Not That Into You: How to Leverage Existing Consumer–Brand Relationships through Social Psychological Distance

Journal of Marketing, forthcoming
Number of pages: 49 Posted: 18 Feb 2021
Accepted Paper Series
Washington State University, Indiana University - Kelley School of Business - Department of Marketing, University of Western Ontario - Marketing Area Group and Washington State University
Downloads 138
165.

Medicine 2.0 and Beyond: From Information Seeking to Knowledge Creation in Virtual Health Communities

THE ROUTLEDGE COMPANION TO DIGITAL CONSUMPTION, edited by Russell W. Belk and Rosa Llamas, New York and London: Routledge, 2012
Number of pages: 16 Posted: 29 Mar 2012
Accepted Paper Series
Eastern Kentucky University and University of Rhode Island
Downloads 135
166.

Exploring a New Dimension of Customer Service and Its Impact on Sales Growth and Loyalty

International Journal on Customer Relations, Volume 2 Issue 1 March 2014
Number of pages: 9 Posted: 23 Oct 2014
Accepted Paper Series
Alliance University - School of Business, Alliance Business School and Alliance Business School (ABS)
Downloads 134
167.

Interpersonal Skills for Sales Force Effectiveness -- A Survey on Indian Pharmaceutical Industry

Number of pages: 26 Posted: 03 Mar 2015 Last Revised: 07 Mar 2015
Working Paper Series
Vellore Institute of Technology (VIT) - VIT Business School
Downloads 134
168.

Is a Rose by Any Other Image Still a Rose? Disconnecting Dilution's Similarity Test from Traditional Trademark Concepts

University of Toledo Law Review, Vol. 39, No. 3, 2008
Number of pages: 41 Posted: 10 Nov 2008
Accepted Paper Series
University of Missouri at Kansas City - School of Law
Downloads 134
169.

Viral Marketing (Вирални Маркетинг)

Ekonomika, Vol 60, Issue 4, pp 179-187, 2014
Number of pages: 10 Posted: 08 Feb 2015
Working Paper Series
Megatrend University and Megatrend University
Downloads 134
170.

The Power of Pink: Cause-Related Marketing and the Impact on Breast Cancer

Journal of American College of Radiology, Vol. 6, pp. 26-32, 2009
Number of pages: 7 Posted: 19 Dec 2010
Accepted Paper Series
Department of Radiology and Saint Mary's College of California - School of Economics & Business
Downloads 133
171.

Adding Value to Customers and Developing Brands through Electronic Newsletters

Economia. Management Series, vol.16, no.2 (2013)
Number of pages: 19 Posted: 15 Jun 2014
Accepted Paper Series
National University of Political Studies and Public Administration (NSPSPA) - College of Management and National University of Political Studies and Public Administration (NSPSPA)
Downloads 132
172.

The Game of 'Choices': What Influences the Buying Decision?

IndraStra Global, Vol. 002, Issue No. 07, 2016, ISSN 2381-3652
Number of pages: 3 Posted: 15 Aug 2016
Accepted Paper Series
IndraStra Global
Downloads 132
173.

Integrating Entertainment, Tourism, Heritage and Culture into the Development of Cities: A Case for Mumbai

ITPI Journal 3(3): 67-72
Number of pages: 8 Posted: 21 May 2007 Last Revised: 23 Jan 2014
Accepted Paper Series
Center for Good GovernanceNICMAR
Downloads 131
174.

Empirical Investigation of Antecedents of Stress: A Comparison between Male and Female Employees Working as Marketing Executives in Banking Sector

International Journal of Marketing & Financial Management, Volume 2, issue 4, May-2014, pp 62-68
Number of pages: 7 Posted: 01 Jun 2014 Last Revised: 30 Jul 2014
Accepted Paper Series
Chitkara Business SchoolIndependent
Downloads 129
175.

How the Middle East used Social Media in 2020

Number of pages: 64 Posted: 15 Apr 2021
Working Paper Series
University of Oregon, School of Journalism and Communication and University of Oregon
Downloads 129
176.

Cross Cultural Analysis of Purchasing Behaviour of Fresh Fruits and Vegetables in the United Arab Emirates (UAE)

International Journal of Management and Computing Sciences ,Vol 3 NO 4 (2013), ISSN 2231-3303, PP47-57
Number of pages: 16 Posted: 18 Oct 2014
Accepted Paper Series
Independent and Women's Institute for Studies in Development Oriented Management
Downloads 127
177.

Paanwallahs – The Indigenous and Dynamic Retailers of India

Number of pages: 18 Posted: 24 Aug 2011 Last Revised: 29 Aug 2011
Working Paper Series
Dept. of Management Studies, SMITICFAI University - Sikkim
Downloads 125
178.

Slovenia as a Tourism Destination: Differences in Image Evaluations Perceived by Tourism Representatives from Closer and More Distant Markets

Economic and Business Review, 2005, Vol. 7, No. 3, pp. 261-282
Number of pages: 22 Posted: 18 Mar 2013
Accepted Paper Series
University of Ljubljana - Faculty of Economics
Downloads 125
179.

An Algorithm for Estimating Multivariate Castastrophe Models: Gemcat Ii

Studies in Nonlinear Dynamics And Econometrics, Vol. 4, No. 3, October 2000
Number of pages: 60 Posted: 29 Mar 2006
Accepted Paper Series
Illinois State Board of Education, Independent and The Gallup Organization
Downloads 124
180.

Knowledge, Skills and Competencies: A Capability Approach and Strategic Implications to Firms

Journal of Knowledge Management and Practice, Vol. 12, No. 2, June 2011
Number of pages: 15 Posted: 27 Jul 2011
Accepted Paper Series
Agder University
Downloads 123
181.

An Archetypal Analysis for the Development of a Generalized Decision-Making Model in Groups as a Prerequisite for Productive Government and Leadership

Journal of Business Case Studies, Vol. 1, No. 4, pp. 49-66, 2005
Number of pages: 22 Posted: 07 Feb 2006 Last Revised: 28 Dec 2007
Accepted Paper Series
Hellenic Open University and Panteion University of Social & Political Sciences
Downloads 121
182.

The Role of Green CSR Activities, Business Ethics and Perceived Quality of Life in Enhancing Customers’ Trust and Loyalty from the Perspectives of Indonesian Youth: Building the Research Instrument

Number of pages: 16 Posted: 30 Aug 2014
Working Paper Series
Universitas Indonesia, Graduate School of Management, Universitas IndonesiaUniversitas Indonesia Graduate School of Management and Universitas Indonesia, Graduate School of Management
Downloads 121
183.

The Role of Identification in Eliciting Social Movement Participation: A Conceptual Framework

Universite de Fribourg Suisse Working Paper No. 1/2007
Number of pages: 34 Posted: 18 Jun 2007
Working Paper Series
University of Fribourg (Switzerland) - Faculty of Economics and Social Science and Department of Business Administration, Chair Public & Nonprofit Management
Downloads 121
184.

Encantos Dos Elementos Constitutivos No Visual Merchandising Das Vitrinas: Um Estudo De Caso Sobre a Percepção Do Consumidor Natalense (Charms of Constituents in the Visual Merchandising Display Cases: A Case Study on the Perception of Consumer Natal)

Number of pages: 21 Posted: 02 Nov 2015
Working Paper Series
Universidade Federal do Rio Grande do Norte (UFRN), Universidade Federal do Rio Grande do Norte (UFRN), Federal University of Rio Grande do Norte and Universidade Federal de Ouro Preto (UFOP)
Downloads 120
185.

Means-End Chain Methods Comparison: An Application to Consumer Goods in Iran

International Journal of Economics, Commerce and Management United Kingdom Vol. II, Issue 7, 2014
Number of pages: 29 Posted: 18 Aug 2014
Accepted Paper Series
Noore Touba University
Downloads 120
186.

Study of Features of Mobile Trading Apps : A Silver Lining of Pandemic

Malhotra, S. (2020). Study of features of Mobile Trading Apps: A silver lining of pandemic. Journal of Global Information & Business Strategy (JGIBS), 12(1), 75-80. DOI : 10.5958/2582-6115.2020.00009.0
Number of pages: 6 Posted: 22 Jun 2021
Accepted Paper Series
University of Delhi
Downloads 117
187.

What Factors Affects Customer Adoption Towards Virtual Banking? Study based on Western Province, Sri Lanka

Journal of Marketing, South Eastern University of Sri Lanka SEUSL, Volume 5 (2) , 2020 , pp 44-56
Number of pages: 13 Posted: 18 Feb 2021 Last Revised: 24 Feb 2021
Working Paper Series
Uva Wellassa University, Faculty of Management and Uva Wellassa University
Downloads 117
188.

ANÁLISIS DE CORRESPONDENCIAS PARA EL POSICIONAMIENTO DE MARCAS (Correlation Analysis for Positioning of Brands)

Number of pages: 19 Posted: 08 Apr 2015
Working Paper Series
National University of Colombia
Downloads 115
189.

Straightforward Information Sold Separately: Why Current Regulation Fails to Adequately Protect Children from Deceptive and Unfair Advertising

Journal of Technology Law & Policy, Vol. 14, No. 2, p. 107, 2009
Number of pages: 54 Posted: 13 May 2011 Last Revised: 02 May 2013
Accepted Paper Series
Independent
Downloads 115
190.

Using Preferred Outcome Distributions to Estimate Value and Probability Weighting Functions in Decisions under Risk

Tinbergen Institute Discussion Paper 13-065/VII
Number of pages: 34 Posted: 09 May 2013
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Economics Department - ISEG - Lisbon University, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Microsoft Research New York City

Multiple version iconThere are 3 versions of this paper

Downloads 111
191.

Governance of Buyer-Supplier Relationships in Supply Chains: A Theoretical Perspective

12th International Conference on Business Management (ICBM) 2015
Number of pages: 18 Posted: 06 Dec 2015
Working Paper Series
Open University of Sri Lanka, University of Sri Jayewardenepura and University of Sri Jayewardenepura
Downloads 110
192.

Identification of Sources of Job Stress: A Study of Bank Marketing Executives

Sharma, Sakshi & Singh, Jashandeep (2016). Identification of Sources of Job Stress: A Study of Bank Marketing Executives, Journal of Organization & Human Behaviour. 26-31.
Number of pages: 6 Posted: 12 Aug 2016
Accepted Paper Series
Maharishi Markendeshwar Group of Institution - Maharishi Markandeshwar University (MMU) and Chitkara Business SchoolIndependent
Downloads 110
193.

Análisis de Regresión para Investigación de Mercados (Correlation Analysis for Positioning of Brands)

Number of pages: 29 Posted: 08 Apr 2015
Working Paper Series
National University of Colombia
Downloads 109
194.

The Collective Unconscious in Marketing Teams: La Marque Sur Le Divan

Journal of Marketing Theory, 2013
Number of pages: 25 Posted: 22 Feb 2015
Accepted Paper Series
LCA Ltd

Multiple version iconThere are 2 versions of this paper

Downloads 109
195.

Uneasy Lies the Head that Wears the Crown: Why Content’s Kingdom is Slipping Away

Vanderbilt Journal of Entertainment and Technology Law, Vol. 11, No. 3, pp. 597-636, 2009
Number of pages: 40 Posted: 08 Jun 2009 Last Revised: 05 May 2015
Accepted Paper Series
TroyGould
Downloads 106
196.

Values as Predictors of Judgments and Behaviors: The Role of Abstract and Concrete Mindsets

Journal of Personality and Social Psychology, Vol. 96, No. 1, pp. 231–247, 2009
Number of pages: 17 Posted: 29 May 2009
Accepted Paper Series
University of Minnesota - Twin Cities - Carlson School of Management and Saint Louis University - Chaifetz School of Business
Downloads 106
197.

After Caronia: First Amendment Concerns in Off-Label Promotion

51 San Diego Law Review 645-708 (2014)
Number of pages: 64 Posted: 08 Jan 2014 Last Revised: 09 Oct 2014
Accepted Paper Series
Boston College - Carroll School of Management
Downloads 104
198.

Durable Product Purchase Decisions: Influences of Retailer Warranty Extension Information Sequencing

Number of pages: 51 Posted: 07 May 2014
Working Paper Series
University Witten/Herdecke and Goethe University Frankfurt - Department of Marketing
Downloads 103
199.

Mercadeo Internacional del Queso Cotija (International Marketing for Cotija Cheese)

Revista Internacional Administración & Finanzas, v. 6 (1) p. 67-74, 2013
Number of pages: 8 Posted: 29 Jan 2013 Last Revised: 01 Aug 2017
Accepted Paper Series
Michoacan University of Saint Nicholas of Hidalgo, Michoacan University of Saint Nicholas of Hidalgo and Michoacan University of Saint Nicholas of Hidalgo
Downloads 102
200.

The Impact of COVID-19 on Journalism in Emerging Economies and the Global South

Number of pages: 72 Posted: 03 Mar 2021
Working Paper Series
University of Oregon, School of Journalism and Communication
Downloads 102