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JEL Code: M39

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Viewing: 401 - 450 of 454 papers

401.

A Typology and Life Satisfaction of Older Koreans: A Longitudinal Comparison

KDI School of Pub Policy & Management Paper
Posted: 20 May 2019
Working Paper Series
KDI School of Public Policy and Management
402.

Adding Value to Service Brands Through Innovation: A Framework for Emerging Economies

Guceri-Ucar, G., & Koch, S. (2014). Adding Value to Service Brands through Innovation: A Framework for Emerging Economies. In A. Goyal (Ed.), Innovations in Services Marketing and Management: Strategies for Emerging Economies (pp. 1-26). Hershey, PA: Business Science Reference. doi:10.4018/978-1-466
Posted: 31 Jan 2014
Accepted Paper Series
Bogazici University
403.

Advertising Bans, United States

Posted: 01 May 2005
Working Paper Series
Pennsylvania State University - College of the Liberal Arts - Department of Economic
404.

An Application of the Win-Win-Win Papakonstantinidis Model as an Innovative Bargaining Solution Analysis in Cooperative Sales Promotion Campaigns

Proceedings of the 4th Annual Euromed Conference of the Euromed Academy of Business, pp. 1724-1744, 2011
Posted: 19 Jun 2012 Last Revised: 20 Jun 2012
Accepted Paper Series
Hellenic Open University and Higher Technological Educational Institute of Kalamata

Multiple version iconThere are 2 versions of this paper

405.

An Application of the Win-Win-Win Papakonstantinidis Model as an Innovative Bargaining Solution Analysis in Cooperative Sales Promotion Campaigns

Proceedings of the 4th Annual Euromed Conference of the Euromed Academy of Business, pp. 1724-1744, 2011
Posted: 29 Oct 2011 Last Revised: 14 Dec 2011
Accepted Paper Series
Hellenic Open University and affiliation not provided to SSRN

Multiple version iconThere are 2 versions of this paper

406.

An Innovative Bargaining Solution Analysis for Vertical Cooperative Promotion Management

Innovative Marketing, Vol. 5., No 3, pp. 7-29, 2009
Posted: 19 Jun 2012 Last Revised: 20 Jun 2012
Accepted Paper Series
Hellenic Open University, Higher Technological Educational Institute of Kalamata and affiliation not provided to SSRN
407.

An Innovative Bargaining Solution Analysis for Vertical Cooperative Promotion Management Decisions

Innovative Marketing, Vol. 5., No 3, pp. 7-29, Winter 2009
Posted: 18 Dec 2010
Accepted Paper Series
Hellenic Open University, affiliation not provided to SSRN and affiliation not provided to SSRN
408.

Conflict and Performance in Channels: A Meta-Analysis

Forthcoming in Journal of the Academy of Marketing Sciences (JAMS)
Posted: 25 Nov 2020
Working Paper Series
Faculty of Management and McMaster University - DeGroote School of Business
409.

Constructing and Representing the Islamist Consumer: Transformation of the Fashion Market in Turkey

Fashion Theory, Vol. 11, Nos. 2/3, pp. 189-210, 2007
Posted: 18 Nov 2009
Accepted Paper Series
Bilkent University - Faculty of Business Administration and Bilkent University - Management
410.

COVID-19 and The Continuation of Tourism Industry During This Pandemic

Posted: 12 Jan 2021
Working Paper Series
Stamford University Bangladesh
411.

COVID-19: The Way Luxury Hotels Deal with the Pandemic

Posted: 13 Sep 2020 Last Revised: 11 May 2021
Working Paper Series
Stamford University Bangladesh, Stamford University Bangladesh - Department of Business Administration and Stamford University Bangladesh
412.

Developing Sustainable Reporting Standards

Journal of Applied Accounting Research, Forthcoming
Posted: 12 Jul 2008
Accepted Paper Series
Yildiz Technical University and De Montfort University
413.

Do Not Go Cheaply into that Good Night: Death Ritual Consumption in Asante, Ghana

Posted: 14 Oct 2003
Accepted Paper Series
York University - Department of Marketing and Schulich School of Business, York University

Multiple version iconThere are 2 versions of this paper

414.

Does Motivation Matter?

Managerial Finance, Vol. 37, Issue 7, pp. 582-609, 2011
Posted: 17 Jun 2011
Accepted Paper Series
University of British Columbia (UBC) - Sauder School of Business and University of Ontario Institute of Technology (UOIT) - Faculty of Business & IT
415.

El Marketing Al Servicio de Las Organizaciones del Tercer Sector (Marketing Dedicated to the Service of Non-Profit Organizations)

Estudios Gerenciales, Volume 29, Issue 129, Pages 386–395, 2013
Posted: 14 Dec 2016
Accepted Paper Series
affiliation not provided to SSRN
416.

Enhancing Mobile Advertising Effectiveness in Turkey Through Peer Influence

Güçeri-Uçar, G. (2013). Enhancing Mobile Advertising Effectiveness in Turkey through Peer Influence. Journal of Electronic Commerce in Organizations (JECO), 11(4), 1-18. doi:10.4018/jeco.2013100101
Posted: 31 Jan 2014
Accepted Paper Series
Bogazici University
417.

Evaluation of Accounting Journals by Coverage of Accounting Topics in 2018-2019

Shkulipa L. Evaluation of Accounting Journals by Coverage of Accounting Topics in 2018-2019. Scientometrics. 2021. DOI: 10.1007/s11192-021-03875-5
Posted: 19 Mar 2021 Last Revised: 27 Mar 2021
Accepted Paper Series
National Academy of Statistics, Accounting and Auditing - Department of Accounting and Taxes
418.

Factors Affecting the Purchase of Staple Goods: An Empirical Study of Edible Oil Purchase Intripura

Indian Journal of Marketing, Vol 43, No 6 (2013)
Posted: 17 Aug 2015
Accepted Paper Series
Tripura University, Department of Business Management
419.

Fostering and Leveraging Consumer-Brand Relationships: A Psychological Distance Perspective

NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: 151-157
Posted: 27 Apr 2017
Accepted Paper Series
Washington State University, Indiana University - Kelley School of Business - Department of Marketing, University of Western Ontario, Richard Ivey School of Business, Students, University of Western Ontario - Marketing Area Group and Washington State University
420.

From Social to Sale: The Effects of Firm Generated Content in Social Media on Customer Behavior

Journal of Marketing, Forthcoming, https://journals.sagepub.com/doi/10.1509/jm.14.0249, Robert H. Smith School Research Paper No. RHS 2675073
Posted: 17 Oct 2015 Last Revised: 07 Jul 2020
Accepted Paper Series
affiliation not provided to SSRN, Baruch College, North Carolina State University - Poole College of ManagementNorth Carolina State University - Poole College of Management, University of South Carolina - Darla Moore School of Business and University of Maryland - Robert H. Smith School of Business
421.

Grouping of Major Changes in Conceptual Framework of Financial Reporting and Analysis of New Challenges

Shkulipa L. Grouping of major changes in Conceptual Framework of financial reporting and analysis of new challenges. Studia Universitatis Vasile Goldiș Arad, Seria Științe Economice. 2021. 31(2). Forthcoming
Posted: 09 Mar 2021 Last Revised: 11 Mar 2021
Working Paper Series
National Academy of Statistics, Accounting and Auditing - Department of Accounting and Taxes
422.

Is Salesmanship Skill an Effective Driving Force of Indian Pharmaceutical Industry?

Posted: 05 Mar 2015
Working Paper Series
Vellore Institute of Technology (VIT) - VIT Business School
423.

Market Penetration Strategies and the Fee-Performance Relationship: The Case of Spanish Money Mutual Funds

The Service Industries Journal, Vol. 30, No. 9, pp. 1529-1547, 2010
Posted: 12 May 2008 Last Revised: 07 Mar 2011
Accepted Paper Series
Universidad Publica de Navarra and Public University of Navarre
424.

Marketing Inertia or Advertising Indemnity: Gender - An Age Old Strategic Problem

Posted: 18 Aug 2009
Working Paper Series
affiliation not provided to SSRN
425.

Marketing Mix and Brand Sales in Global Markets: Examining the Contingent Role of Country-Market Characteristics

Journal of International Business Studies, Forthcoming
Posted: 13 Dec 2014
Accepted Paper Series
University of North Carolina at Greensboro, University of Georgia--Terry School of Business and Singapore Management University - Lee Kong Chian School of Business
426.

Measuring Stock Market Reaction to Sponsorship Announcements: The Case of FIAT and JUVENTUS

Journal of Targeting, Measurement and Analysis for Marketing, Vol. 16, No. 3, pp.169-180, 2008
Posted: 28 May 2008 Last Revised: 19 Aug 2008
Accepted Paper Series
Hellenic Open University and Portsmouth Unversity
427.

Meeting the Criteria of Delighting Customers

Posted: 30 Sep 2009 Last Revised: 05 Apr 2012
Working Paper Series
Benedictine College School of Business
429.

Nation Branding As a Means of Attracting FDI: The Case of Bosnia and Herzegovina

Posted: 26 Jun 2017
Working Paper Series
affiliation not provided to SSRN and Independent
430.

Observational Learning and Word of Mouth Against Consumer Online Purchase Decision during the Pandemic COVID-19

Sys Rev Pharm 2020;11(9):751-758
Posted: 06 Jul 2021
Working Paper Series
Universitas Pelita Harapan, Pelita Harapan University, Universitas Tarumanagara and Pelita Harapan University
431.

Possessions and Self in the Identity Work of Survivors of Domestic Violence

Posted: 13 Dec 2018
Working Paper Series
University of Waikato
432.

Primary Analysis of Information Distribution at Walkbase Company: Developing an Information Strategy

The Journal of Industrial Distribution & Business 6 (4), 5-16, 2015
Posted: 06 Sep 2018
Accepted Paper Series
Information Studies, Åbo Akademi University, Information Studies, Åbo Akademi University and Åbo Akademi University - School of Business and Economics
433.

Profitability of Housing Finance Companies in India: A Bivariate Analysis of Selected HFCs

Indian Journal of Management and Strategy, Vol. 14, No. 1, pp. 4-17, Jan-March 2009
Posted: 29 May 2009
Accepted Paper Series
Satish Chander Dhawan Government College (SCD) and S P Jain School of Global Management, Singapore-Dubai-Sydney
434.

Promotion Metrics' Assumptions for the Assessment and Evaluation of Promotion Campaigns: A Framework Based on Mezirow's Critical Reflection

Journal of Applied Business Research, Vol. 26, No. 2, pp. 23-45, 2010
Posted: 22 Feb 2011
Accepted Paper Series
Hellenic Open University
435.

Relating E-Satisfaction to Behavorial Outcomes: An Empirical Study

Journal of Services Marketing, Vol. 18, No. 4, pp. 290-303
Posted: 28 Oct 2003 Last Revised: 02 May 2011
Accepted Paper Series
Wilfrid Laurier University - School of Business & Economics, Wilfrid Laurier University - School of Business & Economics, University of Virginia - Darden School of Business and Goizueta Business School
436.

Rising of an Ingredient Brand: An Exploratory Case of Android OS

Proceedings of 19th International Business Research Conference, 2012
Posted: 19 Nov 2012
Accepted Paper Series
Yalova University, Gebze Institute of Technology (GIT) and Gebze Institute of Technology (GIT)
437.

Service Quality and Customer Satisfaction in Banks During an Economic Recession and Banking Crisis Period: The Critical Case of a Greek Co-Operative Bank

Innovative Marketing, Volume 11, No 2, pp. 7-19, 2015
Posted: 25 Oct 2015
Accepted Paper Series
Independent and Hellenic Open University
438.

Service Quality and Customer Satisfaction of Co-Operative Banks in an Economic and Debt Crisis Period: The Critical Case of Pancretan Co-Operative Bank

Proceedings of the 2nd International Conference on Contemporary Marketing Issues by ATEIT & MMU, pp. 238-245, 2014
Posted: 29 Jun 2014
Accepted Paper Series
Independent and Hellenic Open University
439.

Some Philosophical Enquiries on E-Learning: Preparing the Tomorrow Business School

Journal of Business Case Studies, Vol. 2, No. 4, pp. 55-63, 2006
Posted: 04 May 2007
Accepted Paper Series
Hellenic Open University and Portsmouth Unversity
440.

Strategies Used for Coping Stress for Personal and Workplace Well-Being

Posted: 01 Jun 2014
Working Paper Series
Chitkara Business SchoolIndependent
441.

Study of Factor Affecting the Perception of Consumer Towards Nutrition Labeling on Product Like Cookies/Biscuits

International Multidisciplinary Research Journal, Vol. 5, Issue 10, pp. 1-12, 2016
Posted: 22 Jun 2016
Accepted Paper Series
International Institute of Professional StudiesDevi Ahilya Vishwavidyalaya and Devi Ahilya Vishwavidyalaya (DAVV) University, Students
442.

Supply and Demand of Fake News: Review and Implications for Business Research

Journal of Applied Business and Economics, 2019
Posted: 14 Jul 2020
Accepted Paper Series
Bertolon School of Business - Department of Accounting and Finance, Salem State University, Salem State University and Salem State University
443.

The Effect of Customers’ Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation

Information Systems Research, Forthcoming
Posted: 18 Jan 2013 Last Revised: 05 Dec 2013
Accepted Paper Series
North Carolina State University - Poole College of ManagementNorth Carolina State University - Poole College of Management, affiliation not provided to SSRN, University of South Carolina - Darla Moore School of Business and Baruch College
444.

The Effectiveness of Outdoor LED Advertising Signs

Posted: 26 Mar 2011
Working Paper Series
University of South Carolina (USC) - Sumter
445.

The Evolution of Consumerism in the Marketing Education: A Critical Discussion Based on Mezirow's Critical Reflection

Spais, G.S. (2014) "The evolution of consumerism in the marketing education: A critical discussion based on Mezirow’s critical reflection”. In: Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices. Kaufmann, H.R. and Ali Khan Panni, M. (eds.) IGI Global, 45-77.
Posted: 25 Apr 2014
Accepted Paper Series
Hellenic Open University
446.

The Fit of Thinking Style and Situation: New Measures of Situation-Specific Experiential and Rational Cognition

Posted: 08 Aug 2005 Last Revised: 06 Sep 2012
Working Paper Series
George Washington University School of Business and George Washington University School of Business
447.

The Impact of Advertising and R&D on Bankruptcy Survival: A Double-Edged Sword

Forthcoming, Journal of Marketing, Kelley School of Business Research Paper No. 2021-03
Posted: 21 Dec 2020
Working Paper Series
Indiana University - Kelley School of Business - Department of Marketing
448.

The Role of Opinion Leadership in Social Media Marketing Technology Adoption Process

Winarko, H.B., Sihabudin, A., & Dua, M. (2020). The Role of Opinion Leadership in Social Media Marketing Technology Adoption Process. International Journal of Advanced Science and Technology, 29 (5), 11510-11522
Posted: 15 Jul 2020
Accepted Paper Series
University of Bunda Mulia, Universitas Sultan Ageng Tirtayasa and Atmajaya Catholic University
449.

The Temperature Premium: Warm Temperatures Increase Product Valuation

Journal of Consumer Psychology 24, 2 (2014) 251-259, Columbia Business School Research Paper No. 14-29
Posted: 09 May 2014
Accepted Paper Series
Arison School of Business, Columbia Business School - Marketing and Interdisciplinary Center (IDC) Herzliyah
450.

The Time Evolution of Marketing Ideology in the Field of Cultural Goods' Marketing

THE IDEOLOGY IN THE TIME THROUGH THE EXPRESSIONS OF THE CULTURAL PHENOMENON, pp. 411-435, D. Magriplis, ed., Stamoulis Publishing, 2009
Posted: 08 Jan 2011
Accepted Paper Series
Hellenic Open University