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MRN Marketing Network

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Viewing: 1 - 50 of 9,980 papers

1.

Time-Driven Activity-Based Costing

Number of pages: 18 Posted: 14 Jan 2004
Working Paper Series
Harvard Business School and Acorn Systems, Inc.
Downloads 29,579
2.

The Dishonesty of Honest People: A Theory of Self-Concept Maintenance

Journal of Marketing Research, Vol. 45, No. 6, pp. 633-644, 2008
Number of pages: 48 Posted: 12 Apr 2007 Last Revised: 08 Apr 2011
Accepted Paper Series
Boston University - Questrom School of Business, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
Downloads 26,111
3.

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data

Number of pages: 51 Posted: 10 Dec 2015 Last Revised: 11 Oct 2016
Working Paper Series
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
Downloads 25,529
4.

The 'IKEA Effect': When Labor Leads to Love

Harvard Business School Marketing Unit Working Paper No. 11-091
Number of pages: 34 Posted: 04 Mar 2011
Working Paper Series
Harvard Business School - Marketing Unit, Tulane University - A.B. Freeman School of Business and Duke University - Fuqua School of Business
Downloads 17,933
5.

Feeling Good About Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior

Harvard Business School Marketing Unit Working Paper No. 10-012
Number of pages: 23 Posted: 10 Aug 2009
Working Paper Series
University of Virginia - Darden School of Business, University of British Columbia, Harvard Business School - Marketing Unit and University of British Columbia - Department of Psychology
Downloads 17,417
6.

Valuation of Brands and Intellectual Capital

Number of pages: 19 Posted: 29 May 2001 Last Revised: 26 May 2019
Working Paper Series
IESE Business School
Downloads 16,992
7.

Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

MIS Quarterly, Vol. 36, No. 1, pp. 157-178, 2012
Number of pages: 43 Posted: 10 Feb 2012
Accepted Paper Series
Virginia Polytechnic Institute and State University - Pamplin College of Business, HKUST Business School and Hong Kong Polytechnic University
Downloads 16,425
8.

What Makes Online Content Viral?

Number of pages: 17 Posted: 27 Dec 2009 Last Revised: 30 Aug 2012
Working Paper Series
University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads 15,170
9.

Impact of Celebrity Endorsements on Brand Image

Number of pages: 35 Posted: 10 Aug 2009
Working Paper Series
Cognizant Technology Solutions
Downloads 14,879
10.

Factors Affecting Consumer's Online Shopping Buying Behavior

Proceedings of 10th International Conference on Digital Strategies for Organizational Success
Number of pages: 8 Posted: 03 Jan 2019 Last Revised: 19 Mar 2019
Working Paper Series
Uka Tarsadia University, Students and Independent
Downloads 12,927
11.

From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification

International Journal of Business and Management, Vol. 4, No. 9, pp. 17-24, 2009
Number of pages: 7 Posted: 20 Nov 2011 Last Revised: 19 Aug 2014
Accepted Paper Series
University of Palermo - d/SEAS
Downloads 12,746
12.

Valoracion de Marcas e Intangibles (Brand Valuation)

Number of pages: 24 Posted: 27 Mar 2007 Last Revised: 13 Oct 2019
Working Paper Series
IESE Business School
Downloads 12,604
13.

Integrity: Where Leadership Begins - A New Model of Integrity (PDF File of PowerPoint Slides)

Barbados Group Working Paper No. 07-03, Harvard NOM Working Paper No. 07-03
Number of pages: 43 Posted: 11 May 2007 Last Revised: 18 May 2013
Working Paper Series
Independent, Harvard Business School and Landmark Worldwide LLCVanto Group
Downloads 12,126
14.

Impact of Celebrity Endorsement on Consumer Buying Behaviour and Brand Building

Posted: 05 Aug 2008
Working Paper Series
Guru Jambheshwar University of Science and Technology - Department of Business Management
Downloads 11,828
15.

'A Study on Factors Influencing on Buying Behaviour of Customers'

Research journal 2015- Institute of Science, Poona College of Computer Sciences ISSN2394-1774 Issue II
Number of pages: 10 Posted: 15 Jul 2016
Accepted Paper Series
JSPM's Jayawant Institute of Management Studies and Janata Mahavidyalaya
Downloads 11,351
16.

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Robert H. Smith School Research Paper No. RHS 06-065
Number of pages: 49 Posted: 08 May 2008 Last Revised: 19 Jun 2014
Working Paper Series
University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University
Downloads 11,222
17.

Inferring App Demand from Publicly Available Data

MIS Quarterly, Forthcoming
Number of pages: 25 Posted: 09 Sep 2011 Last Revised: 19 Jun 2014
Working Paper Series
Goizueta Business School, Emory University and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 11,155
18.

Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising?

Middlesex University Discussion Paper No. 28
Number of pages: 29 Posted: 01 Feb 2005
Working Paper Series
University of Hull
Downloads 10,731
19.

Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms

Number of pages: 52 Posted: 21 Sep 2017 Last Revised: 13 Mar 2018
Working Paper Series
Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads 10,511
20.

A 21 Word Solution

Number of pages: 4 Posted: 15 Oct 2012
Working Paper Series
University of Pennsylvania - The Wharton School, University of California, Berkeley - Haas School of Business and Ramon Llull University - ESADE Business School
Downloads 10,345
21.

Flash Cookies and Privacy II: Now with HTML5 and ETag Respawning

Number of pages: 21 Posted: 30 Jul 2011
Working Paper Series
Worcester Polytechnic Institute (WPI), University of Wyoming, University of California, Berkeley - School of Information, Good Research and University of California, Berkeley - School of Law
Downloads 10,150
22.

Why Do People Use Social Media? Empirical Findings and a New Theoretical Framework for Social Media Goal Pursuit

Number of pages: 33 Posted: 23 Jan 2012
Working Paper Series
George Washington University School of Business and George Washington University School of Business
Downloads 10,045
23.

Effective Advertising and its Influence on Consumer Buying Behavior

Information Management and Business Review, Vol. 4, No. 3, pp. 114-119, March 2012
Number of pages: 6 Posted: 16 Aug 2012
Accepted Paper Series
affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and Ghazi University, Dera Ghazi Khan
Downloads 9,735
24.

The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb

Number of pages: 72 Posted: 25 Jul 2017 Last Revised: 05 Mar 2020
Working Paper Series
National Bureau of Economic Research, California State University, Northridge - David Nazarian College of Business and Economics and Marshall School of Business, University of Southern California
Downloads 9,595
25.

Digital Market Manipulation

82 George Washington Law Review 995 (2014), University of Washington School of Law Research Paper No. 2013-27
Number of pages: 57 Posted: 16 Aug 2013 Last Revised: 16 Aug 2019
Accepted Paper Series
University of Washington - School of Law
Downloads 9,302
26.

Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales

Management Science, Forthcoming
Number of pages: 32 Posted: 26 Dec 2006 Last Revised: 19 Jun 2014
Accepted Paper Series
National Bureau of Economic Research (NBER), Georgia Institute of Technology - Scheller College of Business and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 8,979
27.

Just Post It: The Lesson from Two Cases of Fabricated Data Detected by Statistics Alone

Number of pages: 31 Posted: 22 Jul 2012 Last Revised: 03 Aug 2015
Working Paper Series
Ramon Llull University - ESADE Business School
Downloads 8,940
28.

From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation

Die Unternehmung, Vol. 65, No. 1, 2012
Number of pages: 22 Posted: 23 Dec 2011
Accepted Paper Series
RWTH Aachen University, BI Norwegian Business School and RWTH Aachen University, Technology and Innovation Management Group
Downloads 8,699
29.

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Management Science, Accepted and Forthcoming
Number of pages: 57 Posted: 26 Sep 2013 Last Revised: 07 Mar 2018
Accepted Paper Series
Boston University - Questrom School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business
Downloads 8,660
30.

Mapping the Customer Journey: A Graph-Based Framework for Online Attribution Modeling

Number of pages: 36 Posted: 25 Oct 2013 Last Revised: 02 Nov 2015
Working Paper Series
University of Passau, ETH Zurich, ETH Zurich and University of Passau
Downloads 8,659
31.

How Effective are Groupon Promotions for Businesses?

Number of pages: 17 Posted: 24 Oct 2010
Working Paper Series
Rice University - Jesse H. Jones Graduate School of Business
Downloads 8,587
32.

The Global Automotive Industry Value Chain: What Prospects for Upgrading by Developing Countries

UNIDO Sectorial Studies Series Working Paper
Number of pages: 62 Posted: 02 Sep 2003
Working Paper Series
University of Sussex - Institute of Development Studies and United Nations Industrial Development Organisation - Strategic Research and Economics
Downloads 8,436
33.

A Study of Factors Affecting Online Buying Behavior: A Conceptual Model

Number of pages: 11 Posted: 09 Nov 2013
Working Paper Series
Chandigarh University and Priyadarshini Engineering College - Department of Management
Downloads 8,359
34.

Customer Satisfaction in the Hotel Industry: A Case Study from Sicily

International Journal of Marketing Studies, Vol. 2, No. 2, pp. 3-12, 2010
Number of pages: 10 Posted: 02 Dec 2011 Last Revised: 02 Dec 2011
Accepted Paper Series
University of Palermo - d/SEAS and University of Rome Tor Vergata
Downloads 8,275
35.

Celebrity Endorsements and Its Impact on Consumer Buying Behaviour

Number of pages: 133 Posted: 04 Apr 2011
Working Paper Series
Bournemouth University Business School
Downloads 7,680
36.

Optimal Software Free Trial Strategy: The Impact of Network Externalities and Consumer Uncertainty

Number of pages: 49 Posted: 14 Sep 2007 Last Revised: 29 Jul 2012
Working Paper Series
University of Florida - Warrington College of Business and University of Florida - Warrington College of Business Administration
Downloads 7,610
37.
Downloads 7,519
38.

How Different are Young Adults from Older Adults When it Comes to Information Privacy Attitudes and Policies?

Number of pages: 20 Posted: 14 Apr 2010 Last Revised: 01 Feb 2014
Working Paper Series
University of California, Berkeley - School of Law, Stanford Institute for Human-Centered Artificial Intelligence, University of California, Berkeley - School of Law and University of Pennsylvania - Annenberg School for Communication
Downloads 7,416
39.

Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5 Point, 7 Point and 10 Point Scales

International Journal of Market Research, Vol. 51, No. 1, 2008
Number of pages: 20 Posted: 29 Feb 2012 Last Revised: 28 Jun 2016
Accepted Paper Series
University of South Australia - Ehrenberg-Bass Institute
Downloads 7,258
40.

Analyzing the Paradigm Shift of Consumer Behavior Towards E-Commerce During Pandemic Lockdown

Number of pages: 30 Posted: 05 Aug 2020 Last Revised: 10 Sep 2020
Working Paper Series
Amity University
Downloads 7,173
41.

Why Google Dominates Advertising Markets

24 STAN. TECH. L. REV. 55 (2020)
Number of pages: 121 Posted: 01 Jun 2020 Last Revised: 08 Dec 2020
Accepted Paper Series
Thurman Arnold Project
Downloads 7,045
42.

How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions

Number of pages: 31 Posted: 13 Jun 2011
Working Paper Series
Rice University - Jesse H. Jones Graduate School of Business
Downloads 6,877
43.

CRM and 4 P’s of Marketing

National Seminar on Customer Relationship Management, 2006
Number of pages: 10 Posted: 31 Jan 2011
Accepted Paper Series
Vivin Consultants Chennai
Downloads 6,856
44.

Choice Construction Versus Preference Construction: the Instability of Preferences Learned in Context

Number of pages: 47 Posted: 08 Sep 2006
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management and Columbia Business School - Marketing
Downloads 6,845
45.

Customer Satisfaction of ATM Service: A Case Study of HSBC ATM

Dhaka University Journal of Marketing, Forthcoming
Number of pages: 19 Posted: 07 Jun 2007
Accepted Paper Series
University of Dhaka, University of Dhaka and University of Otago
Downloads 6,783
46.

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Management Science, Vol. 54, No. 3, pp. 477-491, 2008
Number of pages: 45 Posted: 15 Nov 2004 Last Revised: 22 Jun 2014
Accepted Paper Series
Tsinghua University, School of Economics & Management and University of Florida - Warrington College of Business Administration
Downloads 6,626
47.

Hierarchical Bayes Models: A Practitioners Guide

Number of pages: 44 Posted: 28 Jan 2005
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago - Booth School of Business
Downloads 6,446
48.

p-Hacking and False Discovery in A/B Testing

Number of pages: 46 Posted: 18 Jul 2018 Last Revised: 12 Dec 2018
Working Paper Series
University of Pennsylvania - The Wharton School, OpenDoor, Independent and University of Pennsylvania - Marketing Department
Downloads 6,366
49.

Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control

Journal of Consumer Research, Forthcoming, Columbia Business School Research Paper No. 12-57
Number of pages: 46 Posted: 03 Oct 2012
Accepted Paper Series
Columbia Business School - Marketing and University of Oxford - Said Business School
Downloads 6,348
50.

A Literature Review of Risk Perception Studies in Behavioral Finance: The Emerging Issues

Number of pages: 41 Posted: 25 May 2007
Working Paper Series
Washington and Lee University
Downloads 6,267