Thomas Reutterer

Vienna University of Economics and Business - Department of Marketing

Augasse 2-6

Vienna, A-1090

Austria

http://www.wu-wien.ac.at/handel/mitarbeit/reutterer

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Scholarly Papers (1)

1.

Funding Mechanisms for Higher Education: A Marketing Perspective

HEC Paris Research Paper, No. MKG-2019-1329
Number of pages: 33 Posted: 26 Apr 2019 Last Revised: 12 May 2019
HEC Paris - Marketing, Bar-Ilan University - Graduate School of Business Administration, Technion-Israel Institute of Technology - The William Davidson Faculty of Industrial Engineering & Management and Vienna University of Economics and Business - Department of Marketing
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Abstract:

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Marketing university education, tuition crisis, push and pull funding, probabilistic service, performance-based funding