Jean-Pierre Dubé

University of Chicago - Booth School of Business

Sigmund E. Edelstone Professor of Marketing

5807 South Woodlawn Avenue

Chicago, IL 60637

United States

http://gsb.uchicago.edu/fac/jean-pierre.dube

National Bureau of Economic Research (NBER)

1050 Massachusetts Avenue

Cambridge, MA 02138

United States

Marketing Science Institute (MSI)

1000 Massachusetts Ave.

Cambridge, MA 02138-5396

United States

SCHOLARLY PAPERS

39

DOWNLOADS
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in Total Papers Downloads

18,774

SSRN CITATIONS
Rank 1,312

SSRN RANKINGS

Top 1,312

in Total Papers Citations

609

CROSSREF CITATIONS

332

Scholarly Papers (39)

1.

Banner Advertising as a Customer Retention Tool in Customer Relationship Management

Number of pages: 38 Posted: 17 Dec 2003
University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago
Downloads 1,742 (12,557)
Citation 2

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Advertising response, banner advertising, e-commerce, internet retailing, targeting, micromarketing, survival models, hierarchical Bayesian models, Markov Chain Monte Carlo methods

Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation

Chicago Booth School of Business Research Paper No. 11-41
Number of pages: 34 Posted: 05 Feb 2009 Last Revised: 11 Jul 2016
Jean-Pierre Dubé, Jeremy T. Fox and Che-Lin Su
University of Chicago - Booth School of Business, University of Michigan and University of Chicago - Booth School of Business
Downloads 1,630 (13,683)
Citation 53

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demand estimation, logit, random coefficients, dynamic, nested-fixed-point, constrained optimization

Improving the Numerical Performance of Blp Static and Dynamic Discrete Choice Random Coefficients Demand Estimation

Number of pages: 52 Posted: 26 May 2009 Last Revised: 19 Jun 2021
Jean-Pierre Dubé, Jeremy T. Fox and Che-Lin Su
University of Chicago - Booth School of Business, University of Michigan and University of Chicago - Booth School of Business
Downloads 57 (465,366)
Citation 6

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3.
Downloads 1,476 ( 16,308)
Citation 1

Personalized Pricing and Consumer Welfare

Number of pages: 62 Posted: 26 Jun 2017 Last Revised: 24 Jun 2021
Jean-Pierre Dubé and Sanjog Misra
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 1,411 (17,115)
Citation 3

Abstract:

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price discrimination, targeting, scalable price targeting, welfare, lasso regression, weighted likelihood bootstrap, data-mining, field experiment

Personalized Pricing and Consumer Welfare

Number of pages: 62 Posted: 11 Sep 2017 Last Revised: 28 Jun 2021
Jean-Pierre Dubé and Sanjog Misra
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 65 (435,300)
Citation 1

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The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the COVID-19 Pandemic

Columbia Business School Research Paper, Forthcoming
Number of pages: 51 Posted: 17 May 2020 Last Revised: 07 Sep 2021
Andrey Simonov, Szymon Sacher, Jean-Pierre Dubé and Shirsho Biswas
Columbia University - Columbia Business School, Columbia University, Department of Economics, University of Chicago - Booth School of Business and University of Washington - Michael G. Foster School of Business
Downloads 1,074 (25,722)
Citation 1

Abstract:

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Media persuasion, misinformation, COVID-19, advice discounting

The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the COVID-19 Pandemic

University of Chicago, Becker Friedman Institute for Economics Working Paper No. 2020-67
Number of pages: 70 Posted: 18 May 2020 Last Revised: 03 Aug 2020
Andrey Simonov, Szymon Sacher, Jean-Pierre Dubé and Shirsho Biswas
Columbia University - Columbia Business School, Columbia University, Department of Economics, University of Chicago - Booth School of Business and University of Washington - Michael G. Foster School of Business
Downloads 166 (228,405)
Citation 5

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The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the Covid-19 Pandemic

Number of pages: 70 Posted: 26 May 2020 Last Revised: 04 Dec 2021
Andrey Simonov, Szymon Sacher, Jean-Pierre Dubé and Shirsho Biswas
Columbia University - Columbia Business School, Columbia University, Department of Economics, University of Chicago - Booth School of Business and University of Washington - Michael G. Foster School of Business
Downloads 50 (494,201)
Citation 23

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5.

An Empirical Model of Advertising Dynamics

Number of pages: 43 Posted: 18 Dec 2003
Jean-Pierre Dubé, Günter J. Hitsch and Puneet Manchanda
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 1,212 (21,897)
Citation 34

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Dynamic Oligopoly, Markov Perfection, Advertising

6.

Do Switching Costs Make Markets Less Competitive?

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 20-002
Number of pages: 48 Posted: 13 Jun 2006 Last Revised: 28 Aug 2016
Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 1,089 (25,627)
Citation 45

Abstract:

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switching costs, dynamic model, brand loyalty, state dependence

7.

Product Differentiation and Mergers in the Carbonated Soft Drink Industry

University of Chicago GSB Working Paper
Number of pages: 27 Posted: 04 Sep 2003
Jean-Pierre Dubé
University of Chicago - Booth School of Business
Downloads 951 (31,095)
Citation 12

Abstract:

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mergers, demand estimation, multiple-discreteness, structural modeling

8.
Downloads 893 ( 33,957)
Citation 34

Food Deserts and the Causes of Nutritional Inequality

Stanford University Graduate School of Business Research Paper No. 18-6
Number of pages: 78 Posted: 05 Jan 2018 Last Revised: 21 Nov 2018
New York University (NYU), Stanford Graduate School of Business, University of Chicago - Booth School of Business, University of Pennsylvania, The Wharton School, U.S. Department of Agriculture (USDA) - Economic Research Service (ERS) and Northwestern University - Department of Economics
Downloads 811 (38,271)
Citation 50

Abstract:

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Inequality, food deserts, grocery demand estimation, nutrition policy

Food Deserts and the Causes of Nutritional Inequality

Number of pages: 79 Posted: 19 Dec 2017 Last Revised: 01 Nov 2021
New York University (NYU), Stanford Graduate School of Business, University of Chicago - Booth School of Business, University of Pennsylvania, The Wharton School, U.S. Department of Agriculture (USDA) - Economic Research Service (ERS) and Northwestern University - Department of Economics
Downloads 82 (381,576)

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9.

Brand History, Geography, and the Persistence of Brand Shares

Journal of Political Economy 117, No. 1 (February 2009): 87-115, DOI:10.1086/597301, Chicago GSB Research Paper No. 08-21, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 2-003
Number of pages: 34 Posted: 29 Sep 2008 Last Revised: 28 Aug 2016
Bart J. Bronnenberg, Sanjay K. Dhar and Jean-Pierre Dubé
Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Downloads 803 (39,304)
Citation 10

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10.

Market Structure and the Geographic Distribution of Brand Shares in Consumer Package Goods Industries

Number of pages: 46 Posted: 20 Jan 2005
Bart J. Bronnenberg, Sanjay K. Dhar and Jean-Pierre Dubé
Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Downloads 591 (58,961)
Citation 14

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Endogenous Sunk Costs, Market Structure, Advertising, Entry, Geography

11.

Tipping and Concentration in Markets with Indirect Network Effects

Chicago GSB Research Paper No. 08-08
Number of pages: 47 Posted: 21 Jan 2008 Last Revised: 11 Aug 2008
Jean-Pierre Dubé, Günter J. Hitsch and Pradeep K. Chintagunta
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago
Downloads 546 (65,084)
Citation 28

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Dynamic Oligopoly, network effects, antitrust, concentration, durable goods, penetration pricing

State Dependence and Alternative Explanations for Consumer Inertia

Chicago Booth School of Business Research Paper No. 09-14
Number of pages: 54 Posted: 18 Mar 2009 Last Revised: 14 Apr 2010
Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 459 (79,863)
Citation 2

Abstract:

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state dependence, heterogeneity, search, learning

State Dependence and Alternative Explanations for Consumer Inertia

Number of pages: 48 Posted: 29 Apr 2009 Last Revised: 07 Oct 2021
Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 61 (449,856)
Citation 23

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13.
Downloads 509 ( 71,104)
Citation 5

The Formation of Consumer Brand Preferences

Number of pages: 47 Posted: 22 Sep 2016
Bart J. Bronnenberg and Jean-Pierre Dubé
Tilburg University, CentER and University of Chicago - Booth School of Business
Downloads 489 (73,911)

Abstract:

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brand, branding, preferences, consumer, marketing

The Formation of Consumer Brand Preferences

Number of pages: 49 Posted: 03 Oct 2016 Last Revised: 03 Jul 2021
Bart J. Bronnenberg and Jean-Pierre Dubé
Tilburg University, CentER and University of Chicago - Booth School of Business
Downloads 20 (671,646)
Citation 1

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The Formation of Consumer Brand Preferences

Number of pages: 50 Posted: 22 Nov 2016
Bart J. Bronnenberg and Jean-Pierre Dubé
Tilburg University, CentER and University of Chicago - Booth School of Business
Downloads 0
Citation 2
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The Formation of Consumer Brand Preferences

Posted: 14 Aug 2017
Bart J. Bronnenberg and Jean-Pierre Dubé
Tilburg University, CentER and University of Chicago - Booth School of Business

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14.

Estimating an Sku-Level Brand Choice Model Combining Household Panel Data and Store Data

University of Chicago Graduate School of Business Working Paper
Number of pages: 28 Posted: 08 Sep 2003
Pradeep K. Chintagunta and Jean-Pierre Dubé
University of Chicago and University of Chicago - Booth School of Business
Downloads 492 (74,118)
Citation 13

Abstract:

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Household scanner data, store-level scanner data, price endogeneity, heterogeneity

Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession

Chicago Booth Research Paper No. 15-44
Number of pages: 68 Posted: 11 Oct 2015 Last Revised: 19 May 2017
Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 236 (165,373)
Citation 1

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Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession

Chicago Booth Research Paper No. 15-18, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-036
Number of pages: 63 Posted: 17 Jul 2015
Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 209 (185,858)

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Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession

Number of pages: 63 Posted: 18 Aug 2015 Last Revised: 08 Aug 2021
Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 17 (695,313)
Citation 11

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Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants

Quantitavtive Marketing and Economics, Vol. 2, No. 1, pp. 23-58, 2004, Stanford University Graduate School of Business Research Paper No. 1948
Number of pages: 44 Posted: 22 Jul 2003
Harikesh Nair, Pradeep K. Chintagunta and Jean-Pierre Dubé
Stanford University - Graduate School of Business, University of Chicago and University of Chicago - Booth School of Business
Downloads 419 (88,904)
Citation 36

Abstract:

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high-technology products, indirect network effects, positive feedback, endogeneity, econometrics, economic policy, empirical industrial organization, market research, marketing strategy, product management

Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants

Posted: 08 Jan 2004
Harikesh Nair, Pradeep K. Chintagunta and Jean-Pierre Dubé
Stanford University - Graduate School of Business, University of Chicago and University of Chicago - Booth School of Business

Abstract:

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High-technology products, indirect network effects, positive feedback, endogeneity

17.

Do Pharmacists Buy Bayer? Sophisticated Shoppers and the Brand Premium

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 1-017, Chicago Booth Research Paper No. 14-17
Number of pages: 46 Posted: 01 Jul 2014
Tilburg University, CentER, University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Brown University - Department of Economics
Downloads 412 (91,451)
Citation 17

Abstract:

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branding, private label, painkillers

18.
Downloads 406 ( 93,038)
Citation 2

Microeconometric Models of Consumer Demand

Number of pages: 94 Posted: 07 Aug 2018 Last Revised: 26 Oct 2018
Jean-Pierre Dubé
University of Chicago - Booth School of Business
Downloads 364 (104,567)

Abstract:

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demand models, consumer theory, marketing, discrete choice, multiple discrete choice

Microeconometric Models of Consumer Demand

Number of pages: 94 Posted: 05 Nov 2018 Last Revised: 25 Nov 2021
Jean-Pierre Dubé
University of Chicago - Booth School of Business
Downloads 42 (531,686)
Citation 2

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19.

Cross-Brand Pass-Through in Supermarket Pricing

Marketing Science, Forthcoming, Johnson School Research Paper Series No. 04-08
Number of pages: 34 Posted: 30 Jan 2008
Jean-Pierre Dubé and Sachin Gupta
University of Chicago - Booth School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 339 (114,088)
Citation 1

Abstract:

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pricing, promotion, retailing, pass-through, econometric models, channels of distribution,

20.

A Behavioral Analysis of Shanghai Real Estate Prices

Number of pages: 37 Posted: 29 Aug 2006
Christopher K. Hsee, Jean-Pierre Dubé and Yan Zhang
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 309 (126,078)

Abstract:

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pricing, prominence, choice, matching, behavioral

21.

Category Pricing with State Dependent Utility

Number of pages: 42 Posted: 14 Jan 2006
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and INSEAD
Downloads 264 (148,534)
Citation 4

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Dynamic pricing, loyalty, state dependence, consumer heterogeneity

22.

Prominence Effect in Shanghai Apartment Prices

Journal of Marketing Research, Vol. 45, No. 2, pp. 133-144, 2008
Number of pages: 22 Posted: 23 May 2008
Christopher K. Hsee, Jean-Pierre Dubé and Yan Zhang
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 228 (171,456)

Abstract:

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real estate, pricing, preference reversal, prominence effect, choice vs. matching

23.
Downloads 223 (175,144)
Citation 22

Competitive Price Targeting with Smartphone Coupons

Fox School of Business Research Paper No. 16-002
Number of pages: 54 Posted: 24 Nov 2015 Last Revised: 16 Dec 2016
Jean-Pierre Dubé, Zheng Fang, Nathan M. Fong and Xueming Luo
University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University
Downloads 209 (185,858)

Abstract:

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competitive price discrimination, mobile marketing, targeting, field experiment, geo-conquesting, geo-fence

Competitive Price Targeting with Smartphone Coupons

Number of pages: 46 Posted: 14 Mar 2016 Last Revised: 18 Oct 2021
Jean-Pierre Dubé, Zheng Fang, Nathan M. Fong and Xueming Luo
University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University
Downloads 14 (720,214)
Citation 12

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Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares

Number of pages: 44 Posted: 10 Mar 2020
Jean-Pierre Dubé, Ali Hortaçsu and Joonhwi Joo
University of Chicago - Booth School of Business, University of Chicago and University of Texas at Dallas, Naveen Jindal School of Management, Department of Finance
Downloads 161 (234,411)

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consumer demand, pairwise-difference estimation, endogeneity, consideration

Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares

University of Chicago, Becker Friedman Institute for Economics Working Paper No. 2020-13
Number of pages: 45 Posted: 04 Mar 2020 Last Revised: 21 Apr 2020
Jean-Pierre Dubé, Ali Hortaçsu and Joonhwi Joo
University of Chicago - Booth School of Business, University of Chicago and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 56 (469,253)

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Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares

Number of pages: 45 Posted: 02 Mar 2020 Last Revised: 19 Nov 2021
Jean-Pierre Dubé, Ali Hortaçsu and Joonhwi Joo
University of Chicago - Booth School of Business, University of Chicago and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 5 (797,304)
Citation 3

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25.

Accounting for Primary and Secondary Demand Effects with Aggregate Data

Stanford University Graduate School of Business Research Paper No. 1949
Number of pages: 35 Posted: 17 Nov 2006 Last Revised: 11 Jun 2008
Harikesh Nair, Jean-Pierre Dubé and Pradeep K. Chintagunta
Stanford University - Graduate School of Business, University of Chicago - Booth School of Business and University of Chicago
Downloads 218 (178,938)
Citation 5

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Discrete/continuous demand, logit demand system, aggregate data, price endogeneity, primary and secondary demand, econometrics, economic policy, empirical industrial organization, market research, marketing strategy, product management

State-Dependent Demand Estimation with Initial Conditions Correction

Columbia Business School Research Paper Forthcoming
Number of pages: 38 Posted: 24 Aug 2019 Last Revised: 14 Apr 2020
Columbia University - Columbia Business School, University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 207 (187,525)

Abstract:

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initial conditions, state dependence, consumer demand, brand choice

State-Dependent Demand Estimation with Initial Conditions Correction

Number of pages: 37 Posted: 09 Sep 2019 Last Revised: 21 Aug 2021
Andrey Simonov, Jean-Pierre Dubé, Günter J. Hitsch and Peter Rossi
Columbia University - Columbia Business School, University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 8 (771,657)
Citation 2

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27.

Do DVRs Influence Sales?

Chicago Booth Research Paper No. 10-08
Number of pages: 33 Posted: 28 Oct 2009 Last Revised: 30 Jan 2010
Bart J. Bronnenberg, Jean-Pierre Dubé and Carl F. Mela
Tilburg University, CentER, University of Chicago - Booth School of Business and Duke University - Fuqua School of Business
Downloads 211 (184,470)

Abstract:

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Digital Video Recorder, advertising, field study, brand, consumer packaged goods

The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption

Quantitative Marketing and Economics, Forthcoming, Chicago Booth Research Paper No. 12-48
Number of pages: 53 Posted: 09 Sep 2012 Last Revised: 26 Jul 2014
Jean-Pierre Dubé, Günter J. Hitsch and Pranav Jindal
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and UNC Kenan-Flagler Business School
Downloads 197 (196,401)
Citation 1

Abstract:

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conjoint analysis, diffusion models, durable goods adoption, dynamic discrete choice models, identification of discount factors

The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption

Number of pages: 47 Posted: 15 Sep 2012 Last Revised: 07 Oct 2021
Jean-Pierre Dubé, Günter J. Hitsch and Pranav Jindal
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and UNC Kenan-Flagler Business School
Downloads 10 (754,429)
Citation 1

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29.

Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry

Number of pages: 54 Posted: 18 Feb 2021
Bart Bronnenberg, Jean-Pierre Dubé and Joonhwi Joo
Tilburg University, University of Chicago - Booth School of Business and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 181 (211,852)

Abstract:

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branding, consumption capital, formation of preferences, market structure, craft beer

30.

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

Marketing Research 36 (2), 161-186, 2016, DOI: 10.1287/mksc.2016.1012, Fox School of Business Research Paper No. 16-011
Number of pages: 49 Posted: 14 Dec 2015 Last Revised: 20 Jun 2017
Jean-Pierre Dubé, Xueming Luo and Zheng Fang
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 172 (221,387)
Citation 11

Abstract:

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self-signaling, discrete-choice games of incomplete information, behavioral economics, prosocial behavior, cause marketing

Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test

Number of pages: 48 Posted: 17 Oct 2018
Jean-Pierre Dubé, Bart J. Bronnenberg and Robert Evan Sanders
University of Chicago - Booth School of Business, Tilburg University, CentER and University of California, San Diego (UCSD) - Rady School of Management
Downloads 152 (246,141)

Abstract:

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Private Label, Brand, information, demand

Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test

Number of pages: 48 Posted: 05 Nov 2018 Last Revised: 24 Nov 2021
Bart J. Bronnenberg, Jean-Pierre Dubé and Robert Evan Sanders
Tilburg University, CentER, University of Chicago - Booth School of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 5 (797,304)
Citation 5

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32.

Self-Signaling and Pro-Social Behavior: A Cause Marketing Experiment

Fox School of Business Research Paper No. 15-079
Number of pages: 42 Posted: 26 Jul 2015 Last Revised: 25 Jun 2017
Jean-Pierre Dubé, Xueming Luo and Zheng Fang
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 151 (246,916)
Citation 5

Abstract:

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prosocial behavior, self-signaling, behavioral economics

33.

The Evolution of Brand Preferences: Evidence from Consumer Migration

Number of pages: 57 Posted: 16 Aug 2010
Bart J. Bronnenberg, Jean-Pierre Dubé and Matthew Gentzkow
Tilburg University, CentER, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 57 (458,391)
Citation 32

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Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry

University of Chicago, Becker Friedman Institute for Economics Working Paper No. 2021-37
Number of pages: 57 Posted: 06 Apr 2021
Bart J. Bronnenberg, Jean-Pierre Dubé and Joonhwi Joo
Tilburg University, CentER, University of Chicago - Booth School of Business and University of Texas at Dallas, Naveen Jindal School of Management, Department of Finance
Downloads 44 (521,892)

Abstract:

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Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry

Number of pages: 56 Posted: 29 Mar 2021 Last Revised: 18 Nov 2021
Bart J. Bronnenberg, Jean-Pierre Dubé and Joonhwi Joo
Tilburg University, CentER, University of Chicago - Booth School of Business and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 7 (780,292)
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35.

The Economics of Brands and Branding

Number of pages: 90 Posted: 12 Dec 2018
Bart J. Bronnenberg, Jean-Pierre Dubé and Sridhar Moorthy
Tilburg University, CentER, University of Chicago - Booth School of Business and University of Toronto - Rotman School of Management
Downloads 32 (572,389)
Citation 2

Abstract:

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brand, branding, preferences, consumer, marketing

36.

Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium

Number of pages: 54 Posted: 24 Jul 2014 Last Revised: 16 Jun 2021
Tilburg University, CentER, University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Brown University - Department of Economics
Downloads 21 (643,191)
Citation 17

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37.

Self-Signaling and Prosocial Behavior: A Cause Marketing Mobile Field Experiment

Number of pages: 42 Posted: 25 Aug 2015 Last Revised: 07 Mar 2021
Jean-Pierre Dubé, Xueming Luo and Zheng Fang
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 14 (694,468)

Abstract:

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38.

Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry

Number of pages: 57 Posted: 11 Feb 2021
Bart J. Bronnenberg, Jean-Pierre Dubé and Joonhwi Joo
Tilburg University, CentER, University of Chicago - Booth School of Business and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 1 (801,963)
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39.

Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test

Number of pages: 51 Posted: 05 Nov 2018
Bart Bronnenberg, Jean-Pierre Dubé and Robert Evan Sanders
Tilburg University, University of Chicago - Booth School of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 1 (801,963)
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brands and branding, consumer information, market structure, private label