Guillén Fernandez

affiliation not provided to SSRN

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Scholarly Papers (1)

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Brain Mechanisms of Persuasion: How "Expert Power" Modulates Memory and Attitudes

ERIM Report Series Reference No. ERS-2008-038-MKT
Number of pages: 45 Posted: 18 Jul 2008
Vasily Klucharev, A. Smidts and Guillén Fernandez
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Erasmus Research Institute of Management (ERIM) and affiliation not provided to SSRN
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Abstract:

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persuasion, expertise, memory encoding, attitude, social influence, celebrities, neuroeconomics