Nathan Yang

Cornell University

Assistant Professor in Marketing

Dyson School, Warren Hall

360E

Ithaca, NY 14853-6201

United States

http://dyson.cornell.edu/faculty-research/faculty/ncy6/

SCHOLARLY PAPERS

15

DOWNLOADS

3,560

SSRN CITATIONS

17

CROSSREF CITATIONS

18

Scholarly Papers (15)

1.

Harnessing the Small Victories: Goal Design Strategies for a Mobile Calorie and Weight Loss Tracking Application

Number of pages: 47 Posted: 07 Mar 2017 Last Revised: 27 Nov 2018
Kosuke Uetake and Nathan Yang
Yale School of Management and Cornell University
Downloads 538 (66,200)
Citation 1

Abstract:

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Customer Development; Gamification; Goal Design; Health Education; Machine Learning; Mobile Application; Particle Filtering; Precision Health Retailing; Reference Points

2.

Twitter Adoption in Congress

Review of Network Economics, Vol. 10, No. 1
Number of pages: 49 Posted: 05 Jun 2010 Last Revised: 31 Aug 2012
Feng Chi and Nathan Yang
University of Toronto - Rotman School of Management and Cornell University
Downloads 507 (71,329)
Citation 1

Abstract:

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Diffusion of technology, network effects, political marketing, social learning, social media.

3.

Learning in Retail Entry

International Journal of Research in Marketing,Forthcoming
Number of pages: 51 Posted: 24 Nov 2011 Last Revised: 28 Sep 2019
Nathan Yang
Cornell University
Downloads 434 (85,970)
Citation 5

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Bayesian Learning; Dynamic Discrete Choice; Location Intelligence; Market Structure; Retail Strategy; Social Learning; Unobserved Heterogeneity

4.

Inspiration from the 'Biggest Loser': Social Interactions in a Weight Loss Program

Marketing Science, forthcoming
Number of pages: 38 Posted: 13 Sep 2016 Last Revised: 10 May 2018
Kosuke Uetake and Nathan Yang
Yale School of Management and Cornell University
Downloads 334 (115,861)

Abstract:

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Big Data; Customer Relationship Management; Healthy Living; Subscription Services; Weight Management

5.

Burger King & McDonald's: Where's the Spillover?

International Journal of the Economics of Business, Vol. 19, Issue 2
Number of pages: 34 Posted: 06 Sep 2010 Last Revised: 20 Aug 2013
Nathan Yang
Cornell University
Downloads 261 (150,056)
Citation 1

Abstract:

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Complementarity, fast food industry, nested pseudo likelihood, static entry game

6.

Unobserved Heterogeneity in Dynamic Games: Cannibalization and Preemptive Entry of Hamburger Chains in Canada

Quantitative Economics, Forthcoming
Number of pages: 54 Posted: 30 May 2013 Last Revised: 05 Sep 2015
Mitsuru Igami and Nathan Yang
Yale University - Department of Economics and Cornell University
Downloads 228 (171,208)
Citation 15

Abstract:

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Dynamic Oligopoly, Entry and Exit, Market Structure, Unobserved Heterogeneity

7.

Exploiting the Choice-Consumption Mismatch: A New Approach to Disentangle State Dependence and Heterogeneity

Cowles Foundation Discussion Paper No. 1941
Number of pages: 34 Posted: 15 Mar 2014
K. Sudhir and Nathan Yang
Yale School of Management and Cornell University
Downloads 194 (198,871)

Abstract:

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Consumer dynamics, Heterogeneity, Quasi-experiment econometrics, Service industry, State dependence

8.

An Empirical Analysis of Intra-Firm Product Substitutability in Fashion Retailing

Production and Operations Management, forthcoming
Number of pages: 45 Posted: 05 Sep 2019 Last Revised: 19 Aug 2021
Elcin Ergin, Mehmet Gumus and Nathan Yang
McGill University - Desautels Faculty of Management, McGill University - Desautels Faculty of Management and Cornell University
Downloads 190 (202,738)

Abstract:

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Big Data, Causal Inference, Customer Search, Fast Fashion Industry, Location Intelligence, Product Substitutability, Quasi-Experimental Econometrics, Retail Analytics and Network, Revenue Management, Spatial Substitution.

9.

The Implications of Premium Version Adoption on Customer Relationship Management: An Empirical Study of mHealth User Engagement and Retention

Number of pages: 30 Posted: 13 Apr 2020 Last Revised: 08 Jan 2021
University of Southern California - Marshall School of Business, University of California, Berkeley, McGill University - Department of Psychology, Yale School of Management and Cornell University
Downloads 184 (208,590)
Citation 1

Abstract:

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Behavioral Analytics; Commitment Device; Consistent Behavior; Habit; Freemium; Health and Wellness; Mobile Health Application Design; Self-Control.

10.

Aggressive Growth in Retail: A Trade-Off Between Deterrence and Survival?

Number of pages: 45 Posted: 20 Mar 2017 Last Revised: 14 Sep 2019
Limin Fang and Nathan Yang
University of British Columbia and Cornell University
Downloads 168 (225,403)
Citation 2

Abstract:

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Dynamic Games; Entry Deterrence; Early Mover Advantage; Industry Dynamics; Location Intelligence; Retail Apocalypse; Retail Performance and Strategy

11.

Victim of Your (Customer's) Own Success

Number of pages: 43 Posted: 26 Sep 2019 Last Revised: 20 May 2020
Yikun Jiang and Nathan Yang
University of California, Berkeley and Cornell University
Downloads 161 (233,722)

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Behavioral Analytics; Big Data; Customer Relationship Management; Freemium; Goals and Motivation; Health and Wellness; Health Education; Learning Model; Particle Filtering; Self-Control; Self-Reputation; Subscription Model; Wearables

12.

Quantifying the Link between Employee Engagement and Customer Satisfaction in the Car Rental Industry

Number of pages: 34 Posted: 08 Aug 2018 Last Revised: 15 Aug 2018
Ahmed Khwaja, Ahmed Khwaja and Nathan Yang
Yale School of ManagementUniversity of Cambridge - Judge Business School and Cornell University
Downloads 147 (251,956)

Abstract:

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Car Rental Industry, Customer Relationship Management, Customer Satisfaction, Employee Engagement, Instrumental Variables, Supervised Learning Methods, Service Management, Retail Value Chain, Retail Strategy

13.

Consumption Variety in Food Recommendation

Number of pages: 38 Posted: 04 Dec 2020 Last Revised: 18 Nov 2021
McGill University, Cornell University, McGill University - Desautels Faculty of Management, McGill University - Department of Psychology, University of Montreal and University of Montreal
Downloads 127 (284,002)

Abstract:

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Behavioral Analytics; Big Data; Deep Learning; Eating Habits; Mobile Health and Wellness; Nutrition Science; Personalized Health; Recommendation System Design

14.

Consumer Activation and Effective Recruiting in an E-Health Platform

Number of pages: 50 Posted: 08 Jan 2019 Last Revised: 27 Mar 2020
Steve Christodoulopoulos and Nathan Yang
Capsana and Cornell University
Downloads 58 (453,987)

Abstract:

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Brand Advocacy; E-Health; Health and Wellness; Partial Identification; Platform Development; Referral Systems; Segmentation; Social Network Formation; User Heterogeneity

15.

Threat of Entry and Organizational-Form Choice: The Case of Franchising in Retailing

Johns Hopkins Carey Business School Research Paper No. 20-10
Number of pages: 69 Posted: 07 Aug 2020 Last Revised: 20 Aug 2020
Mitsukuni Nishida and Nathan Yang
Johns Hopkins University - Carey Business School and Cornell University
Downloads 29 (589,049)

Abstract:

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Threat of Entry, Entry Accommodation, Entry Deterrence, Organizational-Form Choice, Franchising, Retailing