Subroto Roy

University of New Haven - Department of Marketing and Quantitative Analysis

West Haven, CT

United States

SCHOLARLY PAPERS

3

DOWNLOADS

452

SSRN CITATIONS

6

CROSSREF CITATIONS

1

Scholarly Papers (3)

1.

Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content

Cowles Foundation Discussion Paper No. 1940
Number of pages: 53 Posted: 15 Mar 2014 Last Revised: 30 Jan 2016
K. Sudhir, Subroto Roy and Mathew Cherian
Yale School of Management, University of New Haven - Department of Marketing and Quantitative Analysis and HelpAge India
Downloads 341 (113,192)
Citation 7

Abstract:

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Charitable giving, Sympathy biases, Identified victim effect, Non-profit marketing, Advertising, Behavioral economics, Conceptual replications

Greedy or Grateful? Asking for More when Thanking Donors

Cowles Foundation Discussion Paper No. 2183, June 2019
Number of pages: 53 Posted: 18 Jun 2019
K. Sudhir, Hortense Fong and Subroto Roy
Yale School of Management, Yale University, School of Management, Students and University of New Haven - Department of Marketing and Quantitative Analysis
Downloads 73 (407,985)

Abstract:

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Gratitude, Field experiments, Reactance, Fundraising, Donor relationship management, Nonprofits, Altruism

Greedy or Grateful? Asking for More When Thanking Donors

Cowles Foundation Discussion Paper No. 2183R
Number of pages: 47 Posted: 28 Sep 2021
K. Sudhir, Hortense Fong and Subroto Roy
Yale School of Management, Yale University, School of Management, Students and University of New Haven - Department of Marketing and Quantitative Analysis
Downloads 8 (770,852)

Abstract:

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Gratitude, Field experiments, Reactance, Fundraising, Donor relationship management, Nonprofits

3.

Lookalike Targeting on Others' Journeys: Brand Versus Performance Marketing

Cowles Foundation Discussion Paper No. 2302
Number of pages: 47 Posted: 22 Sep 2021 Last Revised: 01 Oct 2021
K. Sudhir, Seung Yoon Lee and Subroto Roy
Yale School of Management, Yale Univeristy and University of New Haven - Department of Marketing and Quantitative Analysis
Downloads 30 (583,089)

Abstract:

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Digital advertising, Targeting, Algorithmic targeting, Lookalike targeting, Nonprofit marketing