Meysam Almasi

affiliation not provided to SSRN

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Evaluate the Factors Affecting Brand Equity from the Perspective of Customers Using Aaker's Model

Number of pages: 12 Posted: 16 Oct 2011
Mohamad Taleghani and Meysam Almasi
Azad University of Rasht and affiliation not provided to SSRN
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Abstract:

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Brand, Brand equity, CBBE, SEM