Anna Torres Lacomba

Universidad Carlos III de Madrid - Department of Business Administration

Calle Madrid 126

Getafe, Madrid, Madrid 28903

Spain

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Scholarly Papers (1)

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Measuring Asymmetries in Brand Associations Using Correspondence Analysis

UPF Economics and Business Working Paper No. 630
Number of pages: 26 Posted: 21 Oct 2003
Michael Greenacre and Anna Torres Lacomba
Universitat Pompeu Fabra - Faculty of Economic and Business Sciences and Universidad Carlos III de Madrid - Department of Business Administration
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Abstract:

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Brand dominance, attribute dominance, measure of assymetries, correspondence analysis