Liye Ma

Carnegie Mellon University - David A. Tepper School of Business

PhD Candidate

5000 Forbes Avenue

Pittsburgh, PA 15213-3890

United States

  • Carnegie Mellon University - David A. Tepper School of Business

SCHOLARLY PAPERS

5

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Top 14,230

in Total Papers Downloads

4,864

SSRN CITATIONS
Rank 27,849

SSRN RANKINGS

Top 27,849

in Total Papers Citations

25

CROSSREF CITATIONS

7

Scholarly Papers (5)

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1.

An Empirical Analysis of the Impact of Pre-Release Movie Piracy on Box-Office Revenue

Information Systems Research, Forthcoming
Number of pages: 30 Posted: 11 Mar 2011 Last Revised: 23 Oct 2014
Liye Ma, Alan Montgomery, Param Vir Singh and Michael D. Smith
Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University - Tepper School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 1,793 (13,063)
Citation 9

Abstract:

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Movies, Digital Piracy, Theatrical Revenue

2.

The Dual Impact of Movie Piracy on Box-Office Revenue: Cannibalization and Promotion

Number of pages: 46 Posted: 25 Feb 2016
Liye Ma, Alan Montgomery and Michael D. Smith
Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University - Tepper School of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 1,745 (13,667)
Citation 9

Abstract:

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Motion Pictures, Piracy, Box Office Revenue, Hidden Markov Models, Hierarchical Bayesian Models

3.

Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity

Johnson School Research Paper Series No. 24-2012
Number of pages: 34 Posted: 10 Oct 2012 Last Revised: 12 Mar 2013
Kinshuk Jerath, Liye Ma and Young-Hoon Park
Columbia University - Columbia Business School, Marketing, Carnegie Mellon University - David A. Tepper School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 622 (59,510)
Citation 4

Abstract:

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Sponsored search advertising, organic search listings, consumer click behavior, keyword popularity

4.

A 'Position Paradox' in Sponsored Search Auctions

Johnson School Research Paper Series No. 36-09
Number of pages: 45 Posted: 01 Sep 2009 Last Revised: 15 Oct 2010
Kinshuk Jerath, Liye Ma, Young-Hoon Park and Kannan Srinivasan
Columbia University - Columbia Business School, Marketing, Carnegie Mellon University - David A. Tepper School of Business, Cornell University - Samuel Curtis Johnson Graduate School of Management and Carnegie Mellon University - David A. Tepper School of Business
Downloads 535 (72,029)
Citation 21

Abstract:

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sponsored search advertising, search cost, vertical differentiation, bidding strategy, pay-per-impression, pay-per-click

5.

Platforms: A Multiplicity of Research Opportunities

Ross School of Business Paper No. 1271, Columbia Business School Research Paper No. 15-33, Simon Business School Working Paper No. FR 15-15
Number of pages: 21 Posted: 24 Mar 2015 Last Revised: 02 Aug 2015
S. Sriram, Puneet Manchanda, Mercedes Esteban-Bravo, Junhong Chu, Liye Ma, Minjae Song, Scott Shriver and Upender Subramanian
The Stephen M. Ross School of Business at the University of Michigan, University of Michigan, Stephen M. Ross School of Business, Universidad Carlos III de Madrid, NUS Business School, Carnegie Mellon University - David A. Tepper School of Business, The Brattle Group, University of Colorado at Boulder - Department of Marketing and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 169 (239,524)
Citation 1

Abstract:

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Platforms, Two-sided Markets, Internet Commerce, Simultaneity