Pranav Jindal

UNC Kenan-Flagler Business School

Assistant Professor of Marketing

Chapel Hill, NC 27599

United States

SCHOLARLY PAPERS

8

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1,931

SSRN CITATIONS
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Top 20,839

in Total Papers Citations

23

CROSSREF CITATIONS

26

Scholarly Papers (8)

Point-of-Sale Marketing Mix and Brand Performance - The Moderating Role of Retail Format and Brand Type

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-008
Number of pages: 51 Posted: 25 Nov 2015 Last Revised: 21 Feb 2018
UNC Kenan-Flagler Business School, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management
Downloads 486 (74,355)
Citation 1

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retailing, brand share, supermarkets, mass merchandisers, drug stores, prices, assortment, marketing mix

Marketing Mix Response Across Retail Formats - The Role of Shopping Trip Types

Journal of Marketing
Number of pages: 56 Posted: 02 Mar 2018 Last Revised: 04 Dec 2020
UNC Kenan-Flagler Business School, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management
Downloads 314 (123,026)
Citation 2

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retailing, brand share, supermarkets, mass merchandisers, drug stores, prices, line length, marketing mix, shopping costs

2.

The Importance of Price Beliefs in Consumer Search

Journal of Marketing Research
Number of pages: 71 Posted: 16 Aug 2018 Last Revised: 04 Dec 2020
Pranav Jindal and Anocha Aribarg
UNC Kenan-Flagler Business School and University of Michigan at Ann Arbor - Stephen M. Ross School of Business
Downloads 228 (172,697)
Citation 3

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Consumer search, price beliefs, rational expectations, Bayesian updating, search costs, sequential search

The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption

Quantitative Marketing and Economics, Forthcoming, Chicago Booth Research Paper No. 12-48
Number of pages: 53 Posted: 09 Sep 2012 Last Revised: 26 Jul 2014
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and UNC Kenan-Flagler Business School
Downloads 197 (196,097)
Citation 1

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conjoint analysis, diffusion models, durable goods adoption, dynamic discrete choice models, identification of discount factors

The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption

Number of pages: 47 Posted: 15 Sep 2012 Last Revised: 07 Oct 2021
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and UNC Kenan-Flagler Business School
Downloads 10 (753,589)
Citation 1

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4.

Perceived vs. Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations

Journal of Marketing Research
Number of pages: 60 Posted: 18 Jun 2018 Last Revised: 01 Oct 2021
Pranav Jindal
UNC Kenan-Flagler Business School
Downloads 206 (188,311)

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price negotiations, bargaining, advertised reference prices (ARP), initial perceived discount, anchoring, behavioral economics, comparative price advertising

5.

Risk Preferences and Demand Drivers of Extended Warranties

Marketing Science, Forthcoming
Number of pages: 42 Posted: 03 Jan 2013 Last Revised: 26 Jul 2014
Pranav Jindal
UNC Kenan-Flagler Business School
Downloads 198 (195,305)
Citation 3

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extended warranties, product insurance, prospect theory, loss aversion, risk aversion, insurance pricing, price discrimination

6.

To Bargain or Not to Bargain - The Role of Fixed Costs in Price Negotiations

Number of pages: 46 Posted: 27 Jul 2014 Last Revised: 06 Aug 2018
Pranav Jindal and Peter Newberry
UNC Kenan-Flagler Business School and University of Georgia - C. Herman and Mary Virginia Terry College of Business - Department of Economics
Downloads 159 (236,246)
Citation 13

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bargaining, fixed pricing, Nash equilibrium, bargaining costs, price discrimination

7.

The Profitability of Revenue-Based Quotas under Price Negotiation

Management Science
Number of pages: 68 Posted: 19 Jul 2017 Last Revised: 02 Mar 2021
Pranav Jindal and Peter Newberry
UNC Kenan-Flagler Business School and University of Georgia - C. Herman and Mary Virginia Terry College of Business - Department of Economics
Downloads 80 (383,055)

Abstract:

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salespeople, bargaining, compensation structure, quota, price delegation, pricing

8.

Play Hardball in Haggling?: An Upside of Bargaining Costs

Number of pages: 51 Posted: 18 Feb 2021 Last Revised: 30 Sep 2021
Preyas S. Desai and Pranav Jindal
Duke University - Fuqua School of Business and UNC Kenan-Flagler Business School
Downloads 53 (472,999)
Citation 1

Abstract:

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price negotiations, fixed pricing, behavioral economics, sunk cost fallacy, cognitive dissonance