Tejvir Singh Sekhon

Boston University - Questrom School of Business

595 Commonwealth Avenue

Boston, MA MA 02215

United States

SCHOLARLY PAPERS

1

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787

SSRN CITATIONS

3

CROSSREF CITATIONS

5

Scholarly Papers (1)

1.

Being a Likable Braggart: How Consumers Use Brand Mentions for Self-Presentation on Social Media

Consumer Psychology in a Social Media World, edited by Claudiu Dimofte, Curtis Haugtvedt and Richard Yalch. Armonk, NY: M. E. Sharpe, 2015. Forthcoming
Number of pages: 32 Posted: 20 Jan 2015
Tejvir Singh Sekhon, Barbara A. Bickart, Remi Trudel and Susan Fournier
Boston University - Questrom School of Business, Boston University, Questrom School of Business, Independent and Boston University
Downloads 787 (41,217)
Citation 2

Abstract:

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self-presentation, bragging, brand mentions, social media, electronic word-of-mouth(eWOM), impression management, self-promotion