Manoj Edward

Cochin University of Science and Technology

Senior Lecturer, School of Management Studies

Cochin, Kerala 682 022

India

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

Cause Marketing – The Corporate, Consumer and Cause Partnership for Mutual Benefit: An India Perspective

The IUP Journal of Marketing Management, Vol. XIV, No. 1, February 2015, pp. 39-50
Posted: 25 Sep 2015
Manoj Edward and sunitha Sushil
Cochin University of Science and Technology and Independent

Abstract:

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2.

Cognitive Dissonance and Purchase Involvement in the Consumer Behavior Context

The IUP Journal of Marketing Management, Vol. VIII, Nos. 3 & 4, pp. 7-24, August & November 2009
Posted: 22 Nov 2009
Babu P. George and Manoj Edward
Fort Hays State University and Cochin University of Science and Technology

Abstract:

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