Brett Hollenbeck

University of California, Los Angeles (UCLA) - Anderson School of Management

Assistant Professor

110 Westwood Plaza

Los Angeles, CA 90095-1481

United States

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 10,684

SSRN RANKINGS

Top 10,684

in Total Papers Downloads

5,802

SSRN CITATIONS
Rank 19,166

SSRN RANKINGS

Top 19,166

in Total Papers Citations

45

CROSSREF CITATIONS

10

Scholarly Papers (10)

1.

The Market for Fake Reviews

Number of pages: 77 Posted: 20 Aug 2020 Last Revised: 09 Aug 2021
Sherry He, Brett Hollenbeck and Davide Proserpio
University of California, Los Angeles (UCLA), Anderson School of Management, University of California, Los Angeles (UCLA) - Anderson School of Management and Marshall School of Business, University of Southern California
Downloads 3,243 (4,555)
Citation 5

Abstract:

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Fake reviews, online platforms, e-commerce, fraud, consumer protection

2.

Taxation and Market Power in the Legal Marijuana Industry

RAND Journal of Economics, Vol. 52(3), p. 559-595
Number of pages: 59 Posted: 23 Sep 2018 Last Revised: 24 Sep 2021
Brett Hollenbeck and Kosuke Uetake
University of California, Los Angeles (UCLA) - Anderson School of Management and Yale School of Management
Downloads 849 (36,426)
Citation 10

Abstract:

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marijuana, pass-through, tax incidence, excise taxes, market structure, cannabis

3.

Advertising Strategy in the Presence of Reviews: An Empirical Analysis

Marketing Science, Vol. 38(5), p. 793-811, 2019
Number of pages: 51 Posted: 29 Nov 2017 Last Revised: 14 Oct 2019
Brett Hollenbeck, Sridhar Moorthy and Davide Proserpio
University of California, Los Angeles (UCLA) - Anderson School of Management, University of Toronto - Rotman School of Management and Marshall School of Business, University of Southern California
Downloads 504 (71,956)
Citation 7

Abstract:

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online reviews, advertising, TripAdvisor, regression discontinuity, hotels

4.

Sales and Rank on Amazon.com

Number of pages: 12 Posted: 20 Jan 2021
Sherry He and Brett Hollenbeck
University of California, Los Angeles (UCLA), Anderson School of Management and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 289 (135,062)

Abstract:

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5.

Horizontal Mergers and Innovation in Concentrated Industries

Quantitative Marketing and Economics, 2020, Vol 18, p. 1-37
Number of pages: 47 Posted: 24 Jun 2015 Last Revised: 12 Mar 2020
Brett Hollenbeck
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 267 (146,579)
Citation 8

Abstract:

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Antitrust, innovation, dynamic oligopoly, mergers

6.

Online Reputation Mechanisms and the Decreasing Value of Chain Affiliation

Journal of Marketing Research, Vol. 55(5), p. 636-654, 2018
Number of pages: 46 Posted: 26 Nov 2016 Last Revised: 16 Dec 2018
Brett Hollenbeck
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 236 (165,480)
Citation 13

Abstract:

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Online Reviews, Branding, Text Analysis, Franchising

7.

Leveraging Loyalty Programs Using Competitor Based Targeting

Quantitative Marketing and Economics
Number of pages: 48 Posted: 22 Apr 2019 Last Revised: 03 Aug 2021
Wayne Taylor and Brett Hollenbeck
Southern Methodist University (SMU) - Marketing Department and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 184 (211,384)
Citation 1

Abstract:

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loyalty programs, predictive analytics, spatial models, retail competition, LASSO estimation, price discrimination

8.

The Economic Advantages of Chain Organization

RAND Journal of Economics, Vol. 48, No. 4, 2017
Number of pages: 33 Posted: 03 Jul 2015 Last Revised: 30 Nov 2017
Brett Hollenbeck
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 137 (266,332)
Citation 8

Abstract:

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market structure, dynamic games estimation, retail, organizational economics

9.

Winning Big: Scale and Success in Retail Entrepreneurship

Number of pages: 49 Posted: 10 Sep 2020 Last Revised: 26 Jul 2021
Brett Hollenbeck and Renato Giroldo
University of California, Los Angeles (UCLA) - Anderson School of Management and affiliation not provided to SSRN
Downloads 59 (449,966)
Citation 1

Abstract:

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Economies of scale, retail pricing, entrepreneurship, consumer search, firm learning, cannabis policy

10.

Concentration, Retail Markups, and Countervailing Buyer Power: Evidence from Retail Lotteries

Number of pages: 14 Posted: 15 Jun 2021 Last Revised: 22 Jul 2021
Renato Giroldo and Brett Hollenbeck
affiliation not provided to SSRN and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 34 (560,358)

Abstract:

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markups, market concentration, retail, countervailing buyer power, cannabis policy