Carolyne Saunders

Cornell University - Samuel Curtis Johnson Graduate School of Management

Ithaca, NY 14853

United States

SCHOLARLY PAPERS

2

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300

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15

Scholarly Papers (2)

1.

How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism

Marketing Science, Forthcoming, Johnson School Research Paper Series No. 20-2011
Number of pages: 48 Posted: 29 Oct 2010 Last Revised: 27 Mar 2011
Vishal Narayan, Vithala R. Rao and Carolyne Saunders
NUS Business School, Cornell University - Samuel Curtis Johnson Graduate School of Management and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 298 (133,370)
Citation 1

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Preference Revision, Bayesian Updating, Attribute Preference Uncertainty, Social Networks, Social Influence, Conjoint Analysis, Bayesian Estimation

2.

The Research Evaluation and Globalization of Business Research

British Journal of Management, Vol. 22, Issue 3, pp. 401-419, 2011
Number of pages: 19 Posted: 22 Aug 2011
John Saunders, Veronica Wong and Carolyne Saunders
affiliation not provided to SSRN, University of Sussex and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 2 (801,299)
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