Lina Maria Echeverri

Universidad del Rosario

Directora GSB Graduate School of Business

Autopista Norte Calle 200

Sede Norte

Bogota, CUNDINAMARCA

Colombia

http://www.urosario.edu.co

SCHOLARLY PAPERS

10

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Scholarly Papers (10)

1.
Downloads 775 (41,286)

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Ecological marketing, green marketing, environmental marketing

2.

The Country as a Brand (In Spanish)

Number of pages: 41 Posted: 11 Jul 2010 Last Revised: 25 Feb 2011
Martha L. Restrepo, Eduardo Rosker and Lina Maria Echeverri
Universidad del Rosario, WACRA - World Association for Case Method Research and Application and Universidad del Rosario
Downloads 318 (122,304)

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Country brand, nation branding

3.

Country Branding: Strategies and Experiences in South America

Revista Estudios y Perspectivas en Turismo, Vol. 21, pp. 288-305, 2012
Number of pages: 18 Posted: 02 Mar 2012 Last Revised: 17 Apr 2013
Lina Maria Echeverri, Christian A. Estay-Niculcar and Eduardo Rosker
Universidad del Rosario, Federal University of Santa Maria (UFSM) and WACRA - World Association for Case Method Research and Application
Downloads 162 (232,729)

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strategy, brand identity, country brand, positioning

4.

Colombian Cases of Marketing Part I (In Spanish)

Number of pages: 25 Posted: 14 Jul 2010 Last Revised: 02 Mar 2012
Paola Náder, María Carolina Martín Leyes and Lina Maria Echeverri
affiliation not provided to SSRN, affiliation not provided to SSRN and Universidad del Rosario
Downloads 159 (236,503)

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Cases study, case method, Colombia

5.

Nation branding: How to Market A Nation? (In Spanish)

Ascolfa, March 2009
Number of pages: 16 Posted: 11 Jul 2010 Last Revised: 02 Mar 2012
Lina Maria Echeverri
Universidad del Rosario
Downloads 149 (249,496)

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Country Brand, Marketing Planning, Country Image

6.

Differences in the Construction of Nation Branding: Canada and Colombia (In Spanish)

Revista Virtual Universidad Católica del Norte, p. 184, 2011
Number of pages: 29 Posted: 02 Sep 2011 Last Revised: 02 Mar 2012
Lina Maria Echeverri and Eduardo Rosker
Universidad del Rosario and WACRA - World Association for Case Method Research and Application
Downloads 129 (279,273)

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Country image, Brand, Nation Branding

7.

Colombian Cases of Marketing Part II (In Spanish)

Number of pages: 30 Posted: 14 Jul 2010 Last Revised: 02 Mar 2012
Lina Maria Echeverri and Eduardo Rosker
Universidad del Rosario and WACRA - World Association for Case Method Research and Application
Downloads 126 (284,306)

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Cases study, case method, Colombia

8.

The Origins of the Country Brand Colombia is Passion (In Spanish)

Tourism Studies and Perspectives, Vol. 19, No. 3, May/June 2010
Number of pages: 13 Posted: 12 Jul 2010 Last Revised: 02 Mar 2012
Lina Maria Echeverri, Eduardo Rosker and Martha L. Restrepo
Universidad del Rosario, WACRA - World Association for Case Method Research and Application and Universidad del Rosario
Downloads 82 (377,866)

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country brand, country image, territorial marketing, Colombia

9.

Maloka: Inspiration and Innovation Business in a Single Word (In Spanish)

Number of pages: 15 Posted: 11 Jul 2010 Last Revised: 13 Jun 2014
Lina Maria Echeverri
Universidad del Rosario
Downloads 46 (502,889)

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Interactivity, Science, Technology

10.

Impresiones de los mexicanos sobre la imagen país de Colombia (Mexican's Impressions of Colombia's Country Image)

Revista Clío América, July-December 2013
Number of pages: 15 Posted: 23 Sep 2015
Lina Maria Echeverri, Christian A. Estay-Niculcar and José Parra
Universidad del Rosario, Federal University of Santa Maria (UFSM) and Universidad Nacional de Colombia
Downloads 31 (577,875)

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Colombia, Imagen País, México, Visitantes