Jura Liaukonyte

Cornell University

347 Warren Hall

Ithaca, NY 14853

United States

SCHOLARLY PAPERS

14

DOWNLOADS
Rank 19,767

SSRN RANKINGS

Top 19,767

in Total Papers Downloads

3,379

SSRN CITATIONS
Rank 17,063

SSRN RANKINGS

Top 17,063

in Total Papers Citations

29

CROSSREF CITATIONS

35

Scholarly Papers (14)

1.

Background Noise? TV Advertising Affects Real-Time Investor Behavior

Management Science, Accepted.
Number of pages: 64 Posted: 20 Jan 2020 Last Revised: 04 Feb 2021
Jura Liaukonyte and Alminas Zaldokas
Cornell University and Hong Kong University of Science & Technology (HKUST) - Department of Finance
Downloads 815 (39,281)
Citation 5

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Advertising; Limited Attention; Retail Investors; SEC EDGAR; Robinhood

2.

Television Advertising and Online Shopping

Number of pages: 52 Posted: 24 Feb 2020
Jura Liaukonyte, Thales Teixeira and Kenneth C. Wilbur
Cornell University, Harvard University - Business School (HBS) and University of California, San Diego (UCSD) - Rady School of Management
Downloads 637 (54,531)
Citation 9

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Advertising content, difference-in-differences, internet, media multitasking, online purchases, simultaneous equations model, quasi-experimental design, television

Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry

Number of pages: 47 Posted: 29 Apr 2012 Last Revised: 19 Apr 2016
University of Virginia - Department of Economics, University of Virginia - Department of Economics, Cornell University and University of Cergy-Pontoise
Downloads 415 (91,334)
Citation 7

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Comparative advertising, advertising targets, diversion ratios, attack matrix, push and pull effects, analgesics

Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry

Number of pages: 46 Posted: 14 Jul 2015
University of Virginia - Department of Economics, University of Virginia - Department of Economics, Cornell University and University of Cergy-Pontoise
Downloads 29 (613,682)

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comparative advertising, advertising targets, diversion ratios, attack matrix, push and pull effects, analgesics

Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry

Number of pages: 43 Posted: 28 Sep 2012
University of Virginia - Department of Economics, University of Virginia - Department of Economics, Cornell University and University of Cergy-Pontoise - THEMA
Downloads 2 (835,617)
Citation 4
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advertising targets, analgesics, attack matrix, comparative advertising, diversion ratios, push and pull effects

4.

Price Fairness and Strategic Obfuscation

Forthcoming, Marketing Science
Number of pages: 44 Posted: 25 Aug 2016 Last Revised: 15 May 2020
McMaster University - Michael G. DeGroote School of Business, Cornell University, Cornell University and Arizona State University W. P. Carey School of Business
Downloads 337 (117,148)
Citation 3

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personalized pricing, fairness, inequity aversion, price discrimination, retail pricing

5.

Direct and Indirect Effects of Mandatory GMO Disclosure with Existing Voluntary Non-GMO Labeling

Number of pages: 46 Posted: 18 Feb 2021 Last Revised: 08 Nov 2021
Aaron Adalja, Jura Liaukonyte, Emily Yucai Wang and Xinrong Zhu
Cornell University, Cornell University, University of Massachusetts, Amherst and University of Wisconsin-Madison
Downloads 236 (168,408)

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GMO Labeling, Difference-in-Differences, Synthetic Control, Policy Evaluation

6.

Personalized and Social Commerce

Number of pages: 40 Posted: 18 May 2021
Jura Liaukonyte
Cornell University
Downloads 162 (236,274)

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Personalized Commerce, Social Commerce, Platforms, Networks, Social Media

7.

Lead Offer Spillovers

Number of pages: 57 Posted: 11 Dec 2017 Last Revised: 15 Jan 2019
University of Delaware, Lerner College of Business and Economics, Cornell University, Cornell University and University of California, San Diego (UCSD) - Rady School of Management
Downloads 160 (238,820)

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price promotions; consumer search; attention; spillovers; field experiments; lab experiments

8.

How Viewer Tuning, Presence and Attention Respond to Ad Content and Predict Brand Search Lift

Number of pages: 62 Posted: 30 Mar 2021 Last Revised: 03 Sep 2021
Matthew McGranaghan, Jura Liaukonyte and Kenneth C. Wilbur
University of Delaware, Lerner College of Business and Economics, Cornell University and University of California, San Diego (UCSD) - Rady School of Management
Downloads 158 (241,391)

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Advertising, Ad avoidance, Attention, Prescription Drugs, Television

9.

Information Content of Advertising: Empirical Evidence from the OTC Analgesic Industry

Number of pages: 38 Posted: 25 Jul 2010 Last Revised: 18 Dec 2012
Simon P. Anderson, Federico Ciliberto and Jura Liaukonyte
University of Virginia - Department of Economics, University of Virginia - Department of Economics and Cornell University
Downloads 157 (242,660)
Citation 4

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Information Content, Advertising, Comparative Advertising, Content Analysis, Ordered Probit.

10.

Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?

Number of pages: 32 Posted: 11 Jan 2022
Jura Liaukonyte, Anna Tuchman and Xinrong Zhu
Cornell University, Northwestern - Kellogg and University of Wisconsin-Madison
Downloads 132 (280,109)

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Political Consumerism, Boycott, Buycott, Social Media

11.

Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy

Number of pages: 66 Posted: 29 Dec 2021
Sai Chand Chintala, Jura Liaukonyte and Nathan Yang
Cornell University, Cornell University and Cornell University
Downloads 76 (400,603)

Abstract:

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Omnichannel retail; Grocery Industry; Variety; Food and Health

12.

Switching Costs and Store Choice

Number of pages: 58 Posted: 05 Nov 2019
Timothy J. Richards and Jura Liaukonyte
Arizona State University W. P. Carey School of Business and Cornell University
Downloads 63 (442,693)
Citation 1

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retail prices, food retailing, shopping-basket model, switching costs

13.

Pricing Strategies of Food Retailers

Annual Review of Resource Economics, Vol. 12, Issue 1, pp. 87-110, 2020
Posted: 26 Oct 2020
California State Polytechnic University, San Luis Obispo, Cornell University and Arizona State University W. P. Carey School of Business

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14.

Consumer Response to Commodity‐Specific and Broad‐Based Promotion Programs for Fruits and Vegetables

American Journal of Agricultural Economics, Vol. 93, Issue 5, pp. 1312-1327, 2011
Number of pages: 16 Posted: 08 Apr 2020
California Polytechnic State University, Cornell University, Cornell University - School of Applied Economics and Management and Arizona State University W. P. Carey School of Business
Downloads 0 (829,731)
Citation 1
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advertising, experimental economics, fruits and vegetables, willingness to pay