Tammo H.A. Bijmolt

University of Groningen - Department of Marketing & Marketing Research

Nettelbosje 2

Groningen, 9747 AE

Netherlands

  • University of Groningen - Department of Marketing & Marketing Research

SCHOLARLY PAPERS

16

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SSRN CITATIONS
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Top 21,894

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20

CROSSREF CITATIONS

25

Scholarly Papers (16)

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1.

A Monte Carlo Evaluation of Maximum Likelihood Multidimensional Scaling Methods

Number of pages: 49 Posted: 10 Dec 1996
Tammo H.A. Bijmolt and Michel Wedel
University of Groningen - Department of Marketing & Marketing Research and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 419 (96,545)

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2.

Optimizing Retail Assortments

Downloads 355 (116,496)

Optimizing Retail Assortments

Marketing Science, May 2013
Number of pages: 73 Posted: 29 Jun 2013
Robert P. Rooderkerk, Harald J. van Heerde and Tammo H.A. Bijmolt
Rotterdam School of Management, Erasmus University, Massey University - Dept of Communication, Journalism & Marketing and University of Groningen - Department of Marketing & Marketing Research
Downloads 355 (115,692)
Citation 5

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retail assortments, optimization, product attributes, substitution, similarity, endogeneity, heuristics, micromarketing, pricing, hierarchical bayes, Gibbs sampling

Optimizing Retail Assortments

Marketing Science, Vol. 32, No. 5, 2013; pp. 699-715; DOI: 10.1287/mksc.2013.0800
Posted: 13 Nov 2013
Robert P. Rooderkerk, Harald J. van Heerde and Tammo H.A. Bijmolt
Rotterdam School of Management, Erasmus University, Massey University - Dept of Communication, Journalism & Marketing and University of Groningen - Department of Marketing & Marketing Research

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retail assortments, optimization, product attributes, substitution, similarity, endogeneity, heuristics, micromarketing, pricing, hierarchical Bayes, Gibbs sampling

3.

Reward Redemption Effects in a Loyalty Program When Customers Choose How Much and When to Redeem

Forthcoming, International Journal of Research in Marketing (IJRM)
Number of pages: 58 Posted: 13 Jun 2014
Matilda Dorotic, Peter C. Verhoef, D. Fok, D. Fok and Tammo H.A. Bijmolt
BI Norwegian Business School, Department of Marketing, University of Groningen - Department of Marketing & Marketing Research, Econometric Institute - Erasmus University RotterdamErasmus Research Institute of Management (ERIM) and University of Groningen - Department of Marketing & Marketing Research
Downloads 339 (122,669)
Citation 6

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Customer Relationship Management, Loyalty program, Customer loyalty, Reward redemption, Purchases, Points pressure, Rewarded behavior, Direct mailings

4.

Country and Consumer Segmentation: Multi-Level Latent Class Analysis of Financial Product Ownership

CentER Discussion Paper No. 2003-75
Number of pages: 33 Posted: 23 Jun 2004
Tammo H.A. Bijmolt, Leo Paas and J. Vermunt
University of Groningen - Department of Marketing & Marketing Research, Massey University - School of Communication, Journalism and Marketing and Tilburg University - Department of Methodology and Statistics
Downloads 274 (153,079)
Citation 5

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International market segmentation, household portfolios of financial products, latent class analysis, multi-level analysis

5.

Generalizations on Consumer Innovation Adoption: A Meta-Analysis on Drivers of Intention and Behavior

International Journal of Research in Marketing, Vol. 28, No. 2, pp. 134-144, 2011
Number of pages: 40 Posted: 09 Feb 2012
Joep Arts, Ruud T. Frambach and Tammo H.A. Bijmolt
VU University Amsterdam - Department of Information Systems, Marketing and Logistics, VU University Amsterdam and University of Groningen - Department of Marketing & Marketing Research
Downloads 252 (166,538)

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innovation adoption, intention versus behavior, meta-analysis

6.

Extending Dynamic Segmentation with Lead Generation: A Latent Class Markov Analysis of Financial Product Portfolios

CentER Discussion Paper No. 2004-01
Number of pages: 46 Posted: 17 Jun 2004
Leo Paas, Tammo H.A. Bijmolt and J. Vermunt
Massey University - School of Communication, Journalism and Marketing, University of Groningen - Department of Marketing & Marketing Research and Tilburg University - Department of Methodology and Statistics
Downloads 208 (199,757)
Citation 7

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Market segmentation, Markov chains, marketing, demography, measurement

7.

Generalized Canonical Correlation Analysis of Matrices with Different Row and Column Orders

UPF Economics and Business Working Paper No. 696
Number of pages: 25 Posted: 22 Sep 2003
Tammo H.A. Bijmolt and Michel Van de Velden
University of Groningen - Department of Marketing & Marketing Research and Universitat Pompeu Fabra - Faculty of Economic and Business Sciences
Downloads 161 (249,660)

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Generalized canonical correlation analysis, perceptual mapping

8.

Generating Global Brand Equity Through Corporate Social Responsibility to Key Stakeholders

International Journal of Research in Marketing, Forthcoming
Number of pages: 12 Posted: 21 Oct 2011 Last Revised: 27 Aug 2014
Anna Torres, Tammo H.A. Bijmolt, Josep A. Tribo and Peter C. Verhoef
Universitat Pompeu Fabra - Faculty of Economic and Business Sciences, University of Groningen - Department of Marketing & Marketing Research, Stevens Institute of Technology and University of Groningen - Department of Marketing & Marketing Research
Downloads 112 (329,351)
Citation 2

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Global Brands, Brand Equity, Corporate Social Responsibility, Stakeholders

9.

Incorporating Context Effects into a Choice Model

Journal of Marketing Research, 2010
Number of pages: 54 Posted: 29 Jun 2013
Robert P. Rooderkerk, Harald J. van Heerde and Tammo H.A. Bijmolt
Rotterdam School of Management, Erasmus University, Massey University - Dept of Communication, Journalism & Marketing and University of Groningen - Department of Marketing & Marketing Research
Downloads 107 (339,763)
Citation 3

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context effects, behavioral decision making, choice models, hierarchical bayes, product line design

10.

Challenges at the Marketing–Operations Interface in Omni-Channel Retail Environments

Journal of Business Research, Forthcoming
Number of pages: 42 Posted: 22 Nov 2019
Tammo H.A. Bijmolt, Manda Broekhuis, Sander de Leeuw, Christian Hirche, Robert P. Rooderkerk, Rui Sousa and Stuart X. Zhu
University of Groningen - Department of Marketing & Marketing Research, affiliation not provided to SSRN, VU University Amsterdam, affiliation not provided to SSRN, Rotterdam School of Management, Erasmus University, Catholic University of Portugal (Porto) and affiliation not provided to SSRN
Downloads 93 (372,050)
Citation 2

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marketing-operations interface; customer journey; product flow; omni-channel; digital business models; assortment planning; inventory control; distribution; delivery; product returns

11.

A Spatial Interaction Model for Deriving Joint Space Maps of Bundle Compositions and Market Segments from Pick-Any/J Data: An Application to New Product Options

Marketing Letters, Volume 7, Issue 2, pp 131-145
Number of pages: 15 Posted: 08 Jun 2016
Wayne S. DeSarbo, Venkatram Ramaswamy, Michel Wedel and Tammo H.A. Bijmolt
Pennsylvania State University, University of Michigan, Stephen M. Ross School of Business, University of Maryland - Robert H. Smith School of Business, Marketing Department and University of Groningen - Department of Marketing & Marketing Research
Downloads 5 (815,275)

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12.

Loyalty Programmes: Current Knowledge and Research Directions

International Journal of Management Reviews, Vol. 14, Issue 3, pp. 217-237, 2012
Number of pages: 21 Posted: 11 Aug 2012
Matilda Dorotic, Tammo H.A. Bijmolt and Peter C. Verhoef
affiliation not provided to SSRN, University of Groningen - Department of Marketing & Marketing Research and affiliation not provided to SSRN
Downloads 5 (815,275)
Citation 4

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13.

Incorporating Context Effects in the Multidimensional Scaling of 'Pick Any/N' Choice Data

International Journal of Research in Marketing, Volume 16, Issue 1, Pages 35–55
Posted: 13 Jun 2016
Juyoung Kim, Rabikar Chatterjee, Wayne S. DeSarbo and Tammo H.A. Bijmolt
Michigan State University, University of Pittsburgh, Pennsylvania State University and University of Groningen - Department of Marketing & Marketing Research

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Buyer behavior, Choice models, Context effects, Scaling methods, Multidimensional scaling

14.

Judgments of Brand Similarity

International Journal of Research in Marketing, Volume 15, Issue 3, Pages 249–268
Posted: 11 Jun 2016
Tammo H.A. Bijmolt, Michel Wedel, F. G. M. (Rik) Pieters and Wayne S. DeSarbo
University of Groningen - Department of Marketing & Marketing Research, University of Maryland - Robert H. Smith School of Business, Marketing Department, Tilburg University, CentER and Pennsylvania State University

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Similarity judgments, Judgment process, Brands, Familiarity, Presentation format, Serial position

15.

A Multidimensional Scaling Model Accommodating Differential Stimulus Familiarity

Multivariate Behavioral Research, Vol. 33, Iss. 1, pp. 41-63, 1998
Posted: 09 Jun 2016
Tammo H.A. Bijmolt, Wayne S. DeSarbo and Michel Wedel
University of Groningen - Department of Marketing & Marketing Research, Pennsylvania State University and University of Maryland - Robert H. Smith School of Business, Marketing Department

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16.

Deriving Joint Space Maps of Bundle Compositions and Market Segments: An Application to New Product Options

Marketing Science Institute Technical Working Paper, Report No. 96-122
Posted: 08 Jun 2016
Wayne S. DeSarbo, Venkatram Ramaswamy, Michel Wedel and Tammo H.A. Bijmolt
Pennsylvania State University, University of Michigan, Stephen M. Ross School of Business, University of Maryland - Robert H. Smith School of Business, Marketing Department and University of Groningen - Department of Marketing & Marketing Research

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