Ping Zhao

Tsinghua University - School of Economics & Management

Beijing, 100084

China

SCHOLARLY PAPERS

2

DOWNLOADS

221

SSRN CITATIONS

0

CROSSREF CITATIONS

3

Scholarly Papers (2)

1.

Functional Forms of the Satisfaction-Loyalty Relationship

International Journal of Research in Marketing, Vol. 28, No. 1, pp. 38-50, 2011
Number of pages: 48 Posted: 23 Sep 2010 Last Revised: 19 Dec 2011
Australian National University (ANU) - Faculty of Economics & Commerce, Pennsylvania State University - Department of Marketing, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Tsinghua University - School of Economics & Management
Downloads 221 (179,530)

Abstract:

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Customer Satisfaction, Loyalty, Repurchase Intentions, Functional Form

2.

Tweeting as a Marketing Tool – Field Experiment in the TV Industry

Journal of Marketing Research, Forthcoming
Posted: 04 Jul 2014 Last Revised: 25 Jan 2017
Beijing Normal University (BNU), Massachusetts Institute of Technology (MIT) - Sloan School of Management, Tsinghua University - School of Economics & Management and Tsinghua University - School of Economics & Management

Abstract:

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tweet; microblog; Weibo; Twitter; social media marketing; social media ROI; field experiment; television