Simha Mummalaneni

University of Washington - Michael G. Foster School of Business

Box 353200

Seattle, WA 98195-3200

United States

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Scholarly Papers (1)

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Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales

Number of pages: 66 Posted: 06 Jul 2021 Last Revised: 14 Mar 2022
University of Washington - Michael G. Foster School of Business, University of Washington - Michael G. Foster School of Business, University of Chicago and University of Chicago - Marketing Management
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Abstract:

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Tobacco Marketing, Product Placement, Public Policy, Border Strategy, TV Advertising.