Qiang Liu

Purdue University - Krannert School of Management

Associate Professor

1310 Krannert Building

West Lafayette, IN 47907-1310

United States

  • Purdue University - Krannert School of Management

SCHOLARLY PAPERS

14

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2,184

SSRN CITATIONS
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Top 23,875

in Total Papers Citations

28

CROSSREF CITATIONS

12

Scholarly Papers (14)

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1.

Promotion Spillovers: Drug Detailing in Combination Therapy

Marketing Science, Forthcoming
Number of pages: 58 Posted: 08 Mar 2014 Last Revised: 29 Jul 2016
Hongju Liu, Qiang Liu and Pradeep K. Chintagunta
University of Connecticut, Purdue University - Krannert School of Management and University of Chicago
Downloads 361 (114,237)
Citation 3

Abstract:

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pharmaceutical marketing; combination therapy; spillover; free riding; dynamic oligopoly game

2.

The Impact of Direct-to-Consumer Advertising of Prescription Drugs on Physician Visits and Drug Requests: Empirical Findings and Public Policy Implications

International Journal of Research in Marketing, Forthcoming, Johnson School Research Paper Series No. 26-11
Number of pages: 40 Posted: 11 Apr 2011 Last Revised: 19 Sep 2014
Qiang Liu and Sachin Gupta
Purdue University - Krannert School of Management and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 310 (134,508)
Citation 4

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advertising, pharmaceuticals, health care, DTCA, econometrics

3.

An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications

Management Science, 62(8), 2321-2340, 2016
Number of pages: 44 Posted: 03 Sep 2013 Last Revised: 10 Aug 2016
Qiang Liu, Sachin Gupta, Sriram Venkataraman and Hongju Liu
Purdue University - Krannert School of Management, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of North Carolina - Chapel Hill, Kenan-Flagler Business School and University of Connecticut
Downloads 289 (144,877)
Citation 9

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pharmaceutical marketing, detailing competition, dynamic oligopoly game, dynamic programming, detailing cost, restrictions on detailing, regulation

4.

The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

Liu, Q., Steenburgh, T. J., and Gupta, S. (2015). The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments. Marketing Science, vol. 34 (1), 144-159. , Darden Business School Working Paper No. 1923329, Harvard Business School Marketing Unit Working Paper No. 12-012
Number of pages: 44 Posted: 06 Sep 2011 Last Revised: 30 Nov 2015
Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Purdue University - Krannert School of Management, University of Virginia - Darden Graduate School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 237 (176,500)
Citation 9

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Choice Models, Invariant Proportion of Substitution, Random Coefficient Logit, Generalized Extreme Value, Spillover

5.

A Micro-level Diffusion Model for New Drug Adoption

Journal of Product Innovation Management, Forthcoming, Johnson School Research Paper Series No. 25-2011
Number of pages: 31 Posted: 05 Apr 2011 Last Revised: 16 Sep 2012
Qiang Liu and Sachin Gupta
Purdue University - Krannert School of Management and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 232 (180,106)

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6.

Structural Models of the Prescription Drug Market

Published in Foundations and Trends® in Marketing, vol.13(1), pp.1-76, 2019. DOI: 10.1561/1700000050., Johns Hopkins Carey Business School Research Paper No. 19-01
Number of pages: 76 Posted: 01 Apr 2019 Last Revised: 10 Apr 2020
Andrew T. Ching, Manuel Hermosilla and Qiang Liu
Johns Hopkins University - Carey Business School, Johns Hopkins University - Carey Business School and Purdue University - Krannert School of Management
Downloads 190 (216,611)
Citation 2

Abstract:

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Structural Models, Pharmaceutical Industry, Prescription Drugs, Detailing, Direct-to-consumer Advertising, Clinical Trials, Publicity

7.

'See Your Doctor': The Impact of Direct-to-Consumer Advertising on Patients with Different Affliction Levels

Number of pages: 22 Posted: 10 Oct 2015 Last Revised: 12 Mar 2020
Qiang Liu, Hongju Liu and Manohar U. Kalwani
Purdue University - Krannert School of Management, University of Connecticut and Purdue University
Downloads 176 (231,333)
Citation 2

Abstract:

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pharmaceuticals, consumer involvement, direct-to-consumer advertising, DTCA, medium, patient flow, health care

8.

Ask Your Doctor Whether This Product Is Right for You: A Bayesian Joint Model for Patient Drug Requests and Physician Prescriptions

Journal of the Royal Statistical Society: Series A, Forthcoming, IIM Bangalore Research Paper No. 526
Number of pages: 46 Posted: 09 Nov 2016 Last Revised: 07 Apr 2020
Bhuvanesh Pareek, Qiang Liu and Pulak Ghosh
Indian Institute of Management (IIM), Indore, Purdue University - Krannert School of Management and Indian Institute of Management (IIMB), Bangalore
Downloads 110 (333,127)
Citation 2

Abstract:

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Zero-inflated, Bayesian joint model, Health care, DTCA, Advertising, Doctor patient interaction

9.

Rare Disease Detection and Physician Targeting: A Factor Graph Machine Learning Approach for Niche Market Targeting

Number of pages: 38 Posted: 26 Mar 2020 Last Revised: 13 Apr 2020
Yong Cai, Qiang Liu, Chao Shi, Yunlong Wang and Fan Zhang
Advanced Analytics, Purdue University - Krannert School of Management, Shanghai University of Finance and Economics, Advanced Analytics at IQVIA and Advanced Analytics at IQVIA
Downloads 104 (348,022)

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factor graph, machine learning, healthcare, big data, rare disease, physician targeting

10.

Donors, Buyers, and Information Disclosure in Crowdfunding Markets: A Case of Platform Split-up

Number of pages: 62 Posted: 07 Jan 2021 Last Revised: 09 Feb 2021
Lu Yan, Ting Zhu and Qiang Liu
Purdue University, Krannert School of Management, Purdue University - Krannert School of Management and Purdue University - Krannert School of Management
Downloads 59 (477,365)

Abstract:

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platform, crowdfunding, information asymmetry, donors, buyers, information disclosure

11.

The Impact of Expanding Public Health Insurance on Market-based Insurance Premiums: Roles of Risk-Pool Composition and Size

Number of pages: 47 Posted: 23 Nov 2021 Last Revised: 31 Jan 2022
Qiang Liu, Ming Lei and Ting Zhu
Purdue University - Krannert School of Management, Purdue University - Krannert School of Management and Purdue University - Krannert School of Management
Downloads 47 (527,213)

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ACA, Medicaid expansion, Marketplace, health insurance, health care marketing, public policy

12.

Comparative Marketing Communication: The Case of Drug Detailing

Number of pages: 37 Posted: 10 Aug 2021
Qiang Liu, Yanlai Chu, Ho-Jung Yoon and Hongju Liu
Purdue University - Krannert School of Management, Renmin Business School, Renmin University of China, Sejong University - School of Business and University of Connecticut
Downloads 40 (560,836)

Abstract:

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pharmaceutical marketing, comparative advertising, detailing, Bayesian estimation, generic drugs

13.

Crowdfunding Project Design: Optimal Product Menu and Funding Target

Accepted at Production and Operations Management
Number of pages: 32 Posted: 18 May 2021
Qiang Liu, Xiaofeng Liu and Subramanian Balachander
Purdue University - Krannert School of Management, ZUEL and University of California, Riverside - School of Business Administration
Downloads 29 (622,503)

Abstract:

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crowdfunding, product line design, price discrimination, funding target

14.

Empowering Education with Crowdfunding: The Role of Crowdfunded Resources and Crowd Screening

Journal of Marketing Research (Forthcoming)
Posted: 08 Jul 2021
Chen Zhou, Manpreet Gill and Qiang Liu
University of South Carolina, University of South Carolina - Department of Marketing and Purdue University - Krannert School of Management

Abstract:

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crowd screening, service employee empowerment, crowdfunding offline outcomes, K-12 education, education crowdfunding