Natalia Maehle

Institute for Research in Economics and Business Administration (SNF)

Breiviksveien 40

Bergen, N-5045

Norway

SCHOLARLY PAPERS

2

DOWNLOADS

209

SSRN CITATIONS

0

CROSSREF CITATIONS

8

Scholarly Papers (2)

1.

On Congruence between Brand and Human Personalities

Journal of Product and Brand Management, Vol. 19, No. 1, pp. 44-53, 2010
Number of pages: 27 Posted: 06 May 2011
Natalia Maehle and Rotem Shneor
Institute for Research in Economics and Business Administration (SNF) and University of Agder
Downloads 161 (249,660)

Abstract:

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Brand Personality, Brand Preference, Personality, Fashion, Furniture, Supermarkets, Norway

2.

Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility between Values Matter?

Journal of Marketing, 76 (4), 92-108, July 2012
Number of pages: 18 Posted: 29 Sep 2013
University of Minnesota - Twin Cities - Carlson School of Management, Koc University - Marketing, University of Manitoba, Monash University and Institute for Research in Economics and Business Administration (SNF)
Downloads 48 (523,269)

Abstract:

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Brand concepts, human values, cultural congruity, cultural orientation, global branding