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William Hedgcock
The University of Iowa
Assistant Professor
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SCHOLARLY PAPERS
2
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CROSSREF CITATIONS
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Scholarly Papers (2)
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1.
Between a Rock and a Hard Place:The Failure of the Attraction Effect Among Unattractive Options
Journal of Consumer Psychology, Forthcoming
Number of pages: 40
Posted: 04 Aug 2011
Last Revised: 20 Nov 2012
Selin A. Malkoc
, William Hedgcock and
Steve Hoeffler
Fisher College of Business, The Ohio State University, The University of Iowa and Vanderbilt University - Marketing
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Abstract:
context effects, attraction effect, decision making, (un)desirability
2.
Valence Asymmetries in Preference: The Case of Attraction Effect
ADVACNES IN CONSUMER RESEARCH, Vol. 35, pp. 122-124, Angela Y. Lee, Dilip Soman, eds., Duluth, MN: Association for Consumer Research, 2010
Posted: 04 Aug 2011
Steve Hoeffler
,
Selin A. Malkoc
and William Hedgcock
Vanderbilt University - Marketing, Fisher College of Business, The Ohio State University and The University of Iowa
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