Raj Dash

IIM Bangalore

Ph.D. Scholar

Bengaluru, Karnataka 560076

India

http://www.iimb.ernet.in

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Market Segmentation of Facebook Users

IIM Bangalore Research Paper No. 438
Number of pages: 24 Posted: 09 Aug 2013 Last Revised: 09 Jul 2014
Raj Dash
IIM Bangalore
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Abstract:

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Market Segmentation, Facebook, Multi-sided Platform (MSP), Cluster Analysis, Network Effects, Online Social Networking (OSN), Strategy, Marketers