Dmitriy Potapov

National Research University Higher School of Economics

17 Malaya Ordynka Street

20 Myasnitskaya Street

Moscow, 119017

Russia

SCHOLARLY PAPERS

3

DOWNLOADS

389

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Consumer Behavior in Online Games

Higher School of Economics Research Paper No. WP BRP 25/MAN/2014
Number of pages: 25 Posted: 23 Oct 2014
Mariia Okuneva and Dmitriy Potapov
National Research University Higher School of Economics and National Research University Higher School of Economics
Downloads 296 (132,092)

Abstract:

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MMOG, motivation, fun, flow state, SEM.

2.

What Affects Brand Equity: The Precise Measurement with Consumer Choice Model

Higher School of Economics Research Paper No. WP BRP 26/MAN/2014
Number of pages: 20 Posted: 23 Oct 2014 Last Revised: 12 Nov 2014
Natalia Kochkina, Olga Novikova and Dmitriy Potapov
National Research University Higher School of Economics, National Research University Higher School of Economics and National Research University Higher School of Economics
Downloads 50 (484,543)

Abstract:

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brand equity, scanner data, marketing-mix instruments, product assortment

3.

City: Utility, Measurability, Preferability

Number of pages: 12 Posted: 18 Feb 2012 Last Revised: 30 Oct 2012
Irina Shafranskaya and Dmitriy Potapov
National Research University Higher School of Economics and National Research University Higher School of Economics
Downloads 43 (515,096)
Citation 1

Abstract:

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place marketing, creative class, conjoint analysis