Zhijie Lin

Tsinghua University - School of Economics and Management

Associate Professor

Haidian District

Beijing, Beijing 100084

China

SCHOLARLY PAPERS

24

DOWNLOADS
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7,229

SSRN CITATIONS
Rank 23,799

SSRN RANKINGS

Top 23,799

in Total Papers Citations

34

CROSSREF CITATIONS

7

Scholarly Papers (24)

1.

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

Number of pages: 48 Posted: 30 Apr 2012 Last Revised: 31 Aug 2016
National University of Singapore (NUS), National University of Singapore (NUS) and Tsinghua University - School of Economics and Management
Downloads 4,112 (3,032)
Citation 40

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social media, brand community, consumer behavior, user-generated content, marketer-generated content, communication mode, text mining, econometric modeling

2.

The Demand Effects of Product Recommendation Networks: An Empirical Analysis of Network Diversity and Stability

Forthcoming in MIS Quarterly
Number of pages: 72 Posted: 03 Feb 2014 Last Revised: 31 Aug 2016
Tsinghua University - School of Economics and Management, National University of Singapore (NUS) and National University of Singapore (NUS)
Downloads 953 (30,966)
Citation 4

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recommendation system; product network; electronic commerce; network diversity; network stability; demand modeling; econometric analysis

3.

The Influence of Platform Inspection Disclosure on Sharing Economy: Evidence from Unstructured Data

Number of pages: 48 Posted: 11 Sep 2017 Last Revised: 21 May 2020
Zixuan Meng, Yingfei Wang, Zhijie Lin and Yong Tan
University of Texas at Dallas - Naveen Jindal School of Management, University of Washington - Michael G. Foster School of Business, Tsinghua University - School of Economics and Management and University of Washington - Michael G. Foster School of Business
Downloads 473 (77,633)
Citation 1

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platform disclosure, picture disclosure, sharing economy, quality signal, deep learning

4.

The Signaling Effect of Sampling Size in Online Physical Goods Sampling

Number of pages: 42 Posted: 01 Sep 2016 Last Revised: 20 Apr 2020
Zibo Liu, Zhijie Lin, Ying Zhang and Yong Tan
University of Washington - Michael G. Foster School of Business, Tsinghua University - School of Economics and Management, University of Auckland Business School and University of Washington - Michael G. Foster School of Business
Downloads 208 (186,720)

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product sampling; product type; signaling effect; structural model

5.

Online Product Sampling on E-Commerce Platforms: An Empirical Analysis of Sales Spillover Effects

Number of pages: 55 Posted: 26 Jun 2018
Ying Zhang, Khim Yong Goh and Zhijie Lin
University of Auckland Business School, National University of Singapore (NUS) and Tsinghua University - School of Economics and Management
Downloads 196 (197,207)

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product sampling, product trial, spillover effect, electronic commerce, econometric analysis

6.

Leveraging the Numerosity Effect to Influence Perceived Expensiveness of Virtual Items

Number of pages: 60 Posted: 04 May 2017 Last Revised: 02 Feb 2020
Yunhui Huang, Kai Lim and Zhijie Lin
Nanjing University - School of Business, City University of Hong Kong (CityU) - Faculty of Business and Tsinghua University - School of Economics and Management
Downloads 176 (216,813)

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currency numerosity; virtual items; massive multiplayer online games; exchange rate salience; perceived expensiveness; virtual game currency systems

7.

Online Customer Reviews and Consumer Evaluation: The Role of Review Font

Number of pages: 52 Posted: 02 Sep 2016 Last Revised: 10 Aug 2017
Yunhui Huang, Changxin Li, Jiang Wu and Zhijie Lin
Nanjing University - School of Business, Nanjing University - School of Business, Nanjing University - School of Business and Tsinghua University - School of Economics and Management
Downloads 163 (231,420)

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processing ease, review valence, online customer reviews, credibility, need for cognition, accountability

8.

Large Online Product Catalog Space Indicates High Store Price: Understanding Customers’ Overgeneralization and Illogical Inference

Number of pages: 47 Posted: 18 Jan 2017 Last Revised: 16 Sep 2018
Yunhui Huang, Kai Lim, Zhijie Lin and Shunping Han
Nanjing University - School of Business, City University of Hong Kong (CityU) - Faculty of Business, Tsinghua University - School of Economics and Management and Nanjing University - School of Business
Downloads 146 (254,879)
Citation 1

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online product catalog space; store price perception; environmental cues; consumer inference; signaling; web personalization

9.

Trial and Pricing Strategies of Software Market with Competition and Network Effects

Number of pages: 45 Posted: 01 Sep 2016 Last Revised: 26 Oct 2016
Zhenhua Wu, Zhijie Lin and Yong Tan
Arizona State University (ASU) - Economics Department, Tsinghua University - School of Economics and Management and University of Washington - Michael G. Foster School of Business
Downloads 137 (266,687)

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software trial, pricing, market competition, network effects, compatibility

10.

Platform Choice in Online Peer-to-Peer Lending Markets: A Joint Structural Model

Number of pages: 58 Posted: 15 Jul 2019 Last Revised: 05 Aug 2019
Shanghai University of Finance and Economics, George Washington University - School of Business, Shanghai University of Finance and Economics and Tsinghua University - School of Economics and Management
Downloads 125 (285,787)
Citation 1

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Online P2P Lending, Platform Selection, Platform Governance, Two-Sided Market, Demand Estimation, Social Welfare

11.

Understanding Lenders' Investment Behavior in Online Peer-to-Peer Lending: A Construal Level Theory Perspective

Number of pages: 40 Posted: 14 Apr 2020 Last Revised: 04 Aug 2020
Yi Wu, Weiling Ke, Yuelei Li, Zhijie Lin and Yong Tan
Tianjin University - College of Management and Economics, Clarkson University - School of Business, Tianjin University - College of Management and Economics, Tsinghua University - School of Economics and Management and University of Washington - Michael G. Foster School of Business
Downloads 99 (335,871)

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online P2P lending, construal level theory, interest rate, geographic distance, educational distance, bidding value

12.

Too Little or Too Much Seller Assortment: The Effects on Buyers’ Purchase Probabilities in a Food Sharing Platform

Number of pages: 57 Posted: 12 Dec 2019
Yang Wang, Xueming Luo and Zhijie Lin
Fox School of Business, Temple University, Temple University and Tsinghua University - School of Economics and Management
Downloads 95 (344,821)

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assortment size, choice overload, search costs, sharing economy, two-sided platform

13.

Is Online Multiple-Stores Cooperative Promotion Better than Single-Store Promotion? Misprediction from Evaluation Mode

Yang L, Huang Y, Ho Y-Chun(Chad), Lin Z, IsOnline Multiple-Stores Cooperative Promotion Better Than Single-Store Promotion?Misprediction from Evaluation Mode,Information and amp; Management(2019), DOI: 10.1016/j.im.2019.02.003
Number of pages: 60 Posted: 21 Mar 2018 Last Revised: 15 Feb 2019
Tsinghua University - School of Economics & Management, Nanjing University - School of Business, George Washington University - School of Business and Tsinghua University - School of Economics and Management
Downloads 76 (394,577)

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cooperative sales promotion; independent sales promotion; evaluation mode; product evaluation; misprediction; acquisition-transaction utility

14.

Earning More by Selling Less in the Sharing Economy: The Secret of Provider Experience

Number of pages: 37 Posted: 24 Apr 2020 Last Revised: 18 May 2020
Zhijie Lin
Tsinghua University - School of Economics and Management
Downloads 65 (429,316)

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experience, order selection, sharing economy, collaborative economy, gig economy

15.

Service Refusal in the Sharing Economy: Evidence of the New-User Bias

Number of pages: 48 Posted: 15 Apr 2020
Miaomiao Liu, Cheng Zhang, Zhijie Lin and Yong Tan
Fudan University - School of Management, Fudan University, School of Management, Tsinghua University - School of Economics and Management and University of Washington - Michael G. Foster School of Business
Downloads 55 (465,411)

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Service Refusal, Online Service Providers, New Users, Repeat-Purchase Users, Sharing Economy

Human Flesh Search: What Did We Find?

Number of pages: 30 Posted: 22 Jun 2017
Cheng-Suang Heng, Zhijie Lin and Xiaoying Xu
National University of Singapore (NUS), Tsinghua University - School of Economics and Management and South China University of Technology - School of Business Administration (SBA)
Downloads 53 (480,947)

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Human Flesh Search, Online Community, Contagion and Non-Contagion Behavior, IT Affordances and Constraints

Human Flesh Search: What Did We Find?

Information & Management, 56(4), 476-492. https://doi.org/10.1016/j.im.2018.09.009 , The University of Auckland Business School Research Paper Series
Posted: 18 Oct 2021
National University of Singapore (NUS), Tsinghua University - School of Economics and Management, South China University of Technology - School of Business Administration (SBA), University of Auckland Business School and Nanjing University

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Human Flesh Search, Online community, Contagious and non-contagious mechanism, IT affordances and constraints

17.

The Impact of Platform Protection Insurance on Buyers and Sellers in the Sharing Economy: A Natural Experiment

Luo, X., Tong, S., Lin, Z. and Zhang, C., 2021. The impact of platform protection insurance on buyers and sellers in the sharing economy: a natural experiment. Journal of Marketing, 85(2), pp.50-69., Nanyang Business School Research Paper No. 21-41
Number of pages: 21 Posted: 03 Aug 2021 Last Revised: 22 Nov 2021
Temple University, Nanyang Business School, Nanyang Technological University, Tsinghua University - School of Economics and Management and Fudan University, School of Management
Downloads 38 (540,122)

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sharing economy, consumer protection insurance, platform regulation, peer-to-peer, customer retention and acquisition

18.

Sizzle or Fizzle? Supply and Consumption Dynamics of Home Cooked Food on Sharing Platforms

Number of pages: 23 Posted: 16 Oct 2020
Southern University of Science and Technology, City University of Hong Kong (CityU)Nanyang Technological University (NTU), Nanjing University, University of Warwick and Tsinghua University - School of Economics and Management
Downloads 31 (577,511)

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obesity, home cooked food, sharing economy, supply and demand

19.

Day is the Morning? The Effects of Diurnal Variations and Interaction Modes in Online P2P Lending

Number of pages: 54 Posted: 11 Nov 2020
Yi Wu, Yi Shen, Zhijie Lin and Yuelei Li
Tianjin University - College of Management and Economics, Soochow University - Dongwu Business School, Tsinghua University - School of Economics and Management and Tianjin University - College of Management and Economics
Downloads 28 (595,443)

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bidding amount, bidding speed, time of day, ego depletion theory, interaction modes

20.

An Empirical Study of Free Product Sampling and Rating Bias

Information Systems Research, 30(1), 260-275. https://doi.org/10.1287/isre.2018.0801 , The University of Auckland Business School Research Paper Series
Posted: 18 Oct 2021
Zhijie Lin, Ying Zhang and Yong Tan
Tsinghua University - School of Economics and Management, University of Auckland Business School and University of Washington - Michael G. Foster School of Business

Abstract:

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product sampling, product trial, rating bias, product review, word-of-mouth, electronic commerce, econometric analysis

21.

Predicting the Helpfulness of Online Product Reviews: A Multilingual Approach

Electronic Commerce Research and Applications 27(1), 2018, pp. 1-10. https://doi.org/10.1016/j.elerap.2017.10.008 , The University of Auckland Business School Research Paper Series
Posted: 18 Oct 2021
Ying Zhang and Zhijie Lin
University of Auckland Business School and Tsinghua University - School of Economics and Management

Abstract:

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Word-of-mouth, Product reviews, Multilingual reviews, Review helpfulness, Prediction

22.

Investigating the Sales Spillover Effects of Online Product Sampling in E-Commerce

Proceedings of the 2017 International Conference on Information Systems (ICIS 2017). https://aisel.aisnet.org/icis2017/EBusiness/Presentations/23/ , The University of Auckland Business School Research Paper Series
Posted: 18 Oct 2021
Ying Zhang, Khim Yong Goh and Zhijie Lin
University of Auckland Business School, National University of Singapore (NUS) and Tsinghua University - School of Economics and Management

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23.

Individual Sellers' Social Media Participation and Sales Activities in Social Marketplaces: Evidence from a Natural Experiment

Posted: 09 Mar 2021 Last Revised: 14 Jul 2021
Nanyang Business School, Nanyang Technological University, Peking University - Guanghua School of Management, Boston University - Questrom School of Business and Tsinghua University - School of Economics and Management

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social interaction, platform design, natural experiment, information asymmetry, p2p

24.

Competition and Distortion: A Theory of Information Bias on the Peer-to-Peer Lending Market

Posted: 01 Sep 2016 Last Revised: 29 Jul 2020
Zhenhua Wu, Lin Hu, Zhijie Lin and Yong Tan
Arizona State University (ASU) - Economics Department, Australian National University (ANU), Tsinghua University - School of Economics and Management and University of Washington - Michael G. Foster School of Business

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peer-to-peer lending platforms, information provider, financial intermediaries, information bias, Perfect Bayesian Equilibrium