Bram Foubert

Maastricht University

Assistant Professor of Marketing

P.O. Box 616

Maastricht, 6200MD

Netherlands

  • Maastricht University

SCHOLARLY PAPERS

3

DOWNLOADS

1,167

SSRN CITATIONS

7

CROSSREF CITATIONS

2

Scholarly Papers (3)

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1.

The Challenge of Retaining Customers Acquired with Free Trials

Journal of Marketing Research, Forthcoming
Number of pages: 57 Posted: 16 May 2012 Last Revised: 21 Oct 2014
Hannes Datta, Bram Foubert and Harald J. van Heerde
Tilburg University, Maastricht University and Massey University - Dept of Communication, Journalism & Marketing
Downloads 590 (63,332)
Citation 8

Abstract:

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Free Trials, Customer Retention, Usage Behavior, Customer Lifetime Value, Customer Equity, Acquisition Mode, Selection Effects, Endogeneity, Econometrics

2.

Usage Rates, Facebook Likes, and Online Piracy: Using Big Data to Manage Entertainment Products

Number of pages: 41 Posted: 19 Dec 2013 Last Revised: 19 Jun 2014
Hannes Datta, Bram Foubert and Dominik Papies
Tilburg University, Maastricht University and University of Tuebingen - Faculty of Economics and Social Sciences
Downloads 411 (98,235)
Citation 1

Abstract:

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Usage rates, Facebook Likes, online piracy, big data, consumer engagement, entertainment goods, econometrics

3.

Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts

Number of pages: 48 Posted: 28 Jan 2014
Bram Foubert, Charlotte Rolef, Els Breugelmans, Karen Gedenk and Martin Wetzels
Maastricht University, IAL-Campus, KU Leuven @ Antwerp, University of Hamburg - Institute for Marketing and Media and Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)
Downloads 166 (242,220)
Citation 1

Abstract:

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Sales Promotion, Premiums, Price Cuts, Retailing, Purchase Decisions