Yang Yang

University of Florida

Assistant Professor

PO Box 117165, 201 Stuzin Hall

Gainesville, FL 32610-0496

United States

http://www.andrew.cmu.edu/user/yy1/

  • University of Florida

SCHOLARLY PAPERS

7

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in Total Papers Downloads

1,451

SSRN CITATIONS

6

CROSSREF CITATIONS

4

Scholarly Papers (7)

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1.

Wealth, Warmth and Wellbeing: Whether Happiness is Relative or Absolute Depends on Whether it is About Money, Acquisition or Consumption

Journal of Marketing Research, 2009
Number of pages: 15 Posted: 05 Nov 2008 Last Revised: 12 Apr 2016
Christopher K. Hsee, Yang Yang, Naihe Li and Luxi Shen
University of Chicago - Booth School of Business, University of Florida, Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management and University of Chicago - Booth School of Business
Downloads 743 (47,097)
Citation 5

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happiness, money, acquisition, evaluability, relative vs. absolute

2.

Specification Seeking: How Product Specifications Influence Consumer Preference

Journal of Consumer Research, Vol. 35, 2009
Number of pages: 15 Posted: 27 Oct 2008
Christopher K. Hsee, Yang Yang, Yangjie Gu and Jie Chen
University of Chicago - Booth School of Business, University of Florida, HEC Paris and Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management
Downloads 285 (146,634)
Citation 1

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specifiication, consumer preference, decision

3.

How Perceptions of Temporal Distance Influence Satiation

Journal of Experimental Social Psychology, Forthcoming
Number of pages: 37 Posted: 05 Jul 2012 Last Revised: 29 Jan 2014
Jeff Galak, Joseph P. Redden, Yang Yang and Ellie Kyung
Carnegie Mellon University, University of Minnesota - Twin Cities - Department of Marketing and Logistics Management, University of Florida and University of Pennsylvania - Marketing Department
Downloads 121 (310,855)
Citation 1

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satiation, habituation, adaptation, obesity

4.

When It Could Have Been Worse, It Gets Better: How Favorable Uncertainty Resolution Slows Hedonic Adaptation

Journal of Consumer Research, Forthcoming, HEC Paris Research Paper No. MKG-2016-1171
Number of pages: 72 Posted: 01 Sep 2016 Last Revised: 19 Oct 2016
Yang Yang, Yangjie Gu and Jeff Galak
University of Florida, HEC Paris and Carnegie Mellon University
Downloads 108 (336,530)
Citation 1

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hedonic adaptation, happiness, uncertainty, favorable uncertainty resolution

5.

Sentimental Value and its Influence on Hedonic Adaptation

Number of pages: 81 Posted: 13 Aug 2015
Yang Yang and Jeff Galak
University of Florida and Carnegie Mellon University
Downloads 95 (365,778)
Citation 1

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sentimental value, satiation, hedonic adaptation

6.

Early Cost Realization and College Choice

Journal of Marketing Research 2021
Number of pages: 82 Posted: 09 Jul 2021
Haewon Yoon, Yang Yang and Carey Morewedge
Indiana University - Kelley School of Business, University of Florida and Boston University, Questrom School of Business
Downloads 63 (461,405)

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Intertemporal Choice, Student Debt, Higher Education, Mental Accounting, Decision Aids

7.

The Unintended Consequences of Raising Awareness: Knowing About the Existence of Algorithmic Racial Bias Widens Racial Inequality

Number of pages: 21 Posted: 23 Oct 2021 Last Revised: 05 Feb 2022
Shunyuan Zhang and Yang Yang
Harvard University - Business School (HBS) and University of Florida
Downloads 36 (580,674)

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Algorithmic Bias, Algorithmic Racial Bias, Airbnb, Smart Pricing, Algorithm Usage, Overgeneralization