June Cotte

University of Western Ontario

1151 Richmond Street

Suite 2

London, Ontario N6A 5B8

Canada

SCHOLARLY PAPERS

2

DOWNLOADS

71

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (2)

1.

Beyond Expectations: The Effect of Regulatory Focus on Consumer Satisfaction

International Journal of Research in Marketing, 29 (1), 93-97, 2012
Number of pages: 5 Posted: 12 Sep 2012
Remi Trudel, Kyle B. Murray and June Cotte
Independent, University of Alberta - Department of Marketing, Business Economics & Law and University of Western Ontario
Downloads 65 (454,042)

Abstract:

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Regulatory focus, Satisfaction, Expectations, Promotion and prevention

2.

Consumer Regulation Strategies: Attenuating the Effect of Consumer References in a Voting Context

Number of pages: 51 Posted: 14 Oct 2019
York University, Ivey Business School, Western University, University of Western Ontario and University of Western Ontario - Marketing Area Group
Downloads 6 (802,547)

Abstract:

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regulation strategies, consumption cues, politics, voting, priming, scale development