Lucila Zárraga Cano

Universidad del Caribe

SM. 78, Mza. 1, Lote 1,

Fraccionamiento Tabachine, Cancun, Q.R. 77528

Mexico

SCHOLARLY PAPERS

6

DOWNLOADS
Rank 17,865

SSRN RANKINGS

Top 17,865

in Total Papers Downloads

3,630

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (6)

1.

ESTUDIO DE CASO: ANÁLISIS DE LA APLICACIÓN DE LA SEGMENTACIÓN DE MERCADO COMO ESTRATEGIA PARA LAS PEQUEÑAS EMPRESAS (Case Study: Analysis of Implementation of Market Segmentation as a Strategy for Small Business)

Revista Internacional Administración & Finanzas, Vol. 6 (5) pp. 109-119 (2013)
Number of pages: 12 Posted: 28 Jan 2013 Last Revised: 16 Mar 2016
Universidad del Caribe, Universidad Autónoma de Coahuila, Torreón, México and Universidad del Caribe (UNICARIBE)
Downloads 2,902 (5,488)

Abstract:

Loading...

Segmentation, Markets, Small Businesses

2.

La Innovación Como Factor De Competitividad En Las Empresas Turísticas En Cancún, Quintana Roo, México (Innovation a Competitive Factor for Tourism Industry in Cancun, Quintana Roo, Mexico)

Revista Internacional Administración & Finanzas, Vol. 7 (6) pp. 15-25, 2014
Number of pages: 12 Posted: 14 Feb 2014
Enrique Corona Sandoval and Lucila Zárraga Cano
Universidad del Caribe (UNICARIBE) and Universidad del Caribe
Downloads 399 (94,813)

Abstract:

Loading...

Tourism, Service, Marketing Services, Innovation, Innovative Capabilities

Innovación En El Sector Turismo De Cancún: Evidencias Empíricas (Innovation in the Tourism Sector in Cancun: Empirical Evidence)

Revista Internacional Administración & Finanzas, v. 8 (4) p. 93-105, 2015 Forthcoming
Number of pages: 14 Posted: 11 Dec 2014
Enrique Corona Sandoval, Lucila Zárraga Cano and Jose Ruiz Andrade
Universidad del Caribe (UNICARIBE), Universidad del Caribe and Universidad Autónoma de Baja California (UABC)
Downloads 130 (278,586)

Abstract:

Loading...

Tourism, Innovation and Generating Innovation Processes

Innovación En El Sector Turismo De Cancún: Evidencias Empíricas (Innovation in the Tourism Sector in Cancun: Empirical Evidence)

Revista Internacional Administración & Finanzas, v. 8 (5) p. 93-105, 2015
Number of pages: 14 Posted: 31 Jan 2016
Universidad del Caribe (UNICARIBE), Universidad del Caribe and Universidad del Caribe
Downloads 110 (314,919)

Abstract:

Loading...

Tourism, Innovation and Generating Innovation Processes

4.

Tourist Perceptions Regarding Service at Recreational Parks: Evidence from Quintana Roo, México

International Journal of Management and Marketing Research, v. 6 (2) p. 53-66
Number of pages: 14 Posted: 01 Feb 2014
Universidad del Caribe, Universidad del Caribe and Universidad del Caribe
Downloads 42 (520,847)

Abstract:

Loading...

Marketing Services, Flower of Service, Perception, Recreational Park

5.
Downloads 30 (583,524)

Abstract:

Loading...

Transduction, Tourists, Quality of Service

6.
Downloads 17 (671,501)

Abstract:

Loading...

Transduction, Tourists, Quality of Service