Shan Huang

The University of Hong Kong

Pokfulam Road

Hong Kong

China

SCHOLARLY PAPERS

5

DOWNLOADS

932

SSRN CITATIONS

5

CROSSREF CITATIONS

2

Scholarly Papers (5)

1.

Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment

Marketing Science, forthcoming
Number of pages: 61 Posted: 08 Jun 2020 Last Revised: 19 Jun 2020
The University of Hong Kong, Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and National Bureau of Economic Research (NBER)
Downloads 361 (114,112)

Abstract:

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social networks; social influence; social advertising; product; heterogeneity; field experiments

2.

Monetary Incentive and Stock Opinions on Social Media

Journal of Management Information Systems (JMIS), Forthcoming
Number of pages: 41 Posted: 09 May 2017 Last Revised: 03 Feb 2019
Hailiang Chen, Yu Jeffrey Hu and Shan Huang
HKU Business School, The University of Hong Kong, Georgia Institute of Technology - Scheller College of Business and The University of Hong Kong
Downloads 338 (122,744)
Citation 7

Abstract:

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monetary incentive, stock opinions, social media, wisdom of crowds, investment

3.

Emotions in Online Content Diffusion

Number of pages: 41 Posted: 11 Nov 2020 Last Revised: 08 Mar 2022
University of Washington - Michael G. Foster School of Business, The University of Hong Kong, University of Washington - Department of Information Systems and Operations ManagementUniversity of Washington, Michael G. Foster School of Business and University of Washington - Michael G. Foster School of Business
Downloads 179 (227,773)

Abstract:

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Information Diffusion, Online Content, Emotion Detection, Social Networks, Social Media

4.

The Effectiveness of Social Advertising: Evidence from a Large-Scale Field Experiment

Number of pages: 56 Posted: 11 Aug 2021
Shan Huang and Song Lin
The University of Hong Kong and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 54 (496,561)

Abstract:

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social networks; social advertising; social influence; field experiment

5.

Social Referral and Business Growth across Markets

Posted: 25 Oct 2021
Shan Huang, Wendao Xue and Yifan Yu
The University of Hong Kong, University of Washington - Department of Economics and University of Washington - Michael G. Foster School of Business

Abstract:

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Social Referral, Cross-market, Developing Markets, Local Markets