Margherita Corniani

Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)

Piazza dell'Ateneo Nuovo, 1

Milan, 20126

Italy

SCHOLARLY PAPERS

8

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Scholarly Papers (8)

1.

Digital Marketing Communication

Symphonya: Emerging Issues in Management, No. 2, 2006, pp. 41-61
Number of pages: 21 Posted: 12 Feb 2013
Margherita Corniani
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 2,092 (9,311)

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Marketing Communication, Global Competition, Demand Bubbles, Digital Communication, Target Profiling

2.

Product Placement and Brand Equity

Symphonya: Emerging Issues in Management, No. 1, 2001, pp. 66-82
Number of pages: 17 Posted: 12 Feb 2013
Margherita Corniani
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 413 (91,154)

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Product Placement, Brand Equity, Movies, Brand Image, Brand Awareness, Global Competition

3.

Push and Pull Policy in Market-Driven Management

Symphonya: Emerging Issues in Management, No. 1, 2008, pp. 45-64
Number of pages: 20 Posted: 12 Feb 2013
Margherita Corniani
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 339 (114,059)

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Push Strategies, Pull Strategies, Global Competition, Intangibles, Market-Driven Management

4.

Shopping Centres and Intangible Consumption in Global Cities

Symphonya: Emerging Issues in Management, No. 1, 2011, pp. 41-54
Number of pages: 14 Posted: 12 Feb 2013
Margherita Corniani
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 98 (338,274)

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Shopping Centres, Global Competition, E-Commerce, Intangible Consumption, Global Cities

5.

The Cost of Managing Intangibles in Global Markets

Symphonya. Emerging Issues in Management, No. 2, 2010, pp. 52-66
Number of pages: 15 Posted: 12 Feb 2013
Margherita Corniani
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 40 (530,552)

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Intangible Assets, Global Competition, Brand, Brand Equity Patent, Trademark

6.

Market, Demand Segments and Demand Bubbles

Symphonya: Emerging Issues in Management, No. 2, 2005, pp. 13-30
Number of pages: 18 Posted: 12 Feb 2013
Margherita Corniani
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 39 (535,454)

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Market Demand, Demand Bubble, Global Competition, Over-Supply, Segmentation, Intangible Assets

7.

Demand Bubbles, Virtual Communities and Market Potential

Symphonya: Emerging Issues in Management, No. 2, 2003, pp. 34-50
Number of pages: 17 Posted: 12 Feb 2013
Flavio Gnecchi and Margherita Corniani
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS) and Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 29 (589,631)

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Demand Bubble, Global Competition, Virtual Communities, Segmentation, Intangible Assets

8.

Demand Bubble Management

Symphonya: Emerging Issues in Management, No. 1, 2002, pp. 87-98
Number of pages: 12 Posted: 12 Feb 2013
Margherita Corniani
Università degli Studi di Milano-Bicocca - Department of Economics, Management and Statistics (DEMS)
Downloads 27 (602,074)

Abstract:

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Demand Bubbles, Segmentation, Information System, Global Competition