Chin-Hung Liu

National Chin-Yi University of Technology

China

SCHOLARLY PAPERS

5

DOWNLOADS

771

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (5)

1.

The Impact of Key Factors of the Fast Food Restaurant on Purchase Intention

Global Journal of Business Research, v. 13 (1) p. 93-107 (2019)
Number of pages: 15 Posted: 19 Jul 2019
Chin-Hung Liu and Ching-Wen Liao
National Chin-Yi University of Technology and Nowfood Biochemical Technology Company, Taiwan
Downloads 253 (155,485)

Abstract:

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Brand Reputation Brand Identification, Perceived Quality, Perceived Value, Purchase Intention

2.

The Determinants of Ecotourism Behavioral Intentions

Global Journal of Business Research, v. 7 (4) p. 71-84
Number of pages: 14 Posted: 06 Sep 2013
Chin-Hung Liu, Cheng-Yih Hong and Jian-Fa Li
National Chin-Yi University of Technology, Chaoyang University of Technology and Chaoyang University of Technology
Downloads 231 (169,109)

Abstract:

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Ecotourism, Experiential Marketing, Service Quality, Tourists’ Behavior Intentions

3.

Key Factors in Impulse Buying: Evidence from Taiwan

Global Journal of Business Research, v. 11, (3) p. 73-86 (2017)
Number of pages: 14 Posted: 05 Mar 2018
Chin-Hung Liu and Kuan-Tai Hsu
National Chin-Yi University of Technology and Nowfood Biochemical Technology Company
Downloads 119 (296,142)

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Website Design, Electronic Word-of-Mouth, Perceived Value, Buying Emotion, Impulse Buying

4.

The Effect of Key Factors on Green Consumption Intention in the Green Hotel Industry

Global Journal of Business Research, v. 10 (2) p. 89-101
Number of pages: 14 Posted: 23 Feb 2017
Chin-Hung Liu, Cheng-Yih Hong and Jian-Fa Li
National Chin-Yi University of Technology, Chaoyang University of Technology and Chaoyang University of Technology
Downloads 93 (349,504)

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Brand Image, Green Perceived Value, Green Trust, Green Consumption Attitude, Green Consumption Intention

5.

The Impact on Switching Intention of E-Trading Systems for the Securities Industry

Global Journal of Business Research, v. 9 (1) p. 75-88, 2015
Number of pages: 14 Posted: 08 Feb 2016
Chin-Hung Liu
National Chin-Yi University of Technology
Downloads 75 (397,472)

Abstract:

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E-service Quality, Perceived Value, E-satisfaction, E-trust, Switching Intention