Garrett Johnson

Questrom School of Business

595 Commonwealth Avenue

Boston, MA 02215

United States

http://www.bu.edu/questrom/faculty-research/faculty-directory/garrett-johnson/

SCHOLARLY PAPERS

12

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16,905

SSRN CITATIONS
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SSRN RANKINGS

Top 10,889

in Total Papers Citations

71

CROSSREF CITATIONS

43

Scholarly Papers (12)

1.

Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness

Simon Business School Working Paper No. FR 15-21
Number of pages: 59 Posted: 19 Jun 2015 Last Revised: 13 Jan 2017
Garrett Johnson, Randall A. Lewis and Elmar Nubbemeyer
Questrom School of Business, Amazon and Google Inc.
Downloads 4,099 (3,037)
Citation 18

Abstract:

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advertising effectiveness, field experiments, digital advertising

2.

Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?

Simon Business School Working Paper No. FR 17-19
Number of pages: 49 Posted: 21 Aug 2017 Last Revised: 06 Jul 2020
Garrett Johnson, Scott Shriver and Shaoyin Du
Questrom School of Business, University of Colorado at Boulder - Department of Marketing and University of Rochester - Simon Business School
Downloads 2,175 (8,728)
Citation 15

Abstract:

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Privacy, digital advertising, consumer protection, self-regulation

3.

Regulating Privacy Online: An Economic Evaluation of the GDPR

Number of pages: 51 Posted: 18 Jul 2019 Last Revised: 29 Mar 2021
Samuel Goldberg, Garrett Johnson and Scott Shriver
Kellogg School of Management, Northwestern University, Questrom School of Business and University of Colorado at Boulder - Department of Marketing
Downloads 2,035 (9,756)
Citation 21

Abstract:

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Privacy, Regulation, EU, GDPR

4.

Location, Location, Location: Repetition and Proximity Increase Advertising Effectiveness

Number of pages: 41 Posted: 23 May 2013 Last Revised: 03 Jun 2016
Garrett Johnson, Randall A. Lewis and David Reiley
Questrom School of Business, Amazon and Pandora Media, Inc.
Downloads 1,531 (15,338)
Citation 3

Abstract:

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advertising effectiveness, field experiments, digital advertising, ad frequency, targeting

5.

Privacy & Market Concentration: Intended & Unintended Consequences of the GDPR

Number of pages: 55 Posted: 15 Nov 2019 Last Revised: 14 Jan 2021
Garrett Johnson, Scott Shriver and Samuel Goldberg
Questrom School of Business, University of Colorado at Boulder - Department of Marketing and Kellogg School of Management, Northwestern University
Downloads 1,502 (15,853)
Citation 27

Abstract:

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Privacy, GDPR, Competition, Web Technology, Regulatory compliance

6.

The Online Display Ad Effectiveness Funnel & Carryover: Lessons from 432 Field Experiments

Number of pages: 42 Posted: 11 Dec 2015 Last Revised: 02 Oct 2017
Garrett Johnson, Randall A. Lewis and Elmar Nubbemeyer
Questrom School of Business, Amazon and Google Inc.
Downloads 1,251 (20,884)
Citation 3

Abstract:

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advertising effectiveness, field experiments, digital advertising, meta-study

7.

Cost Per Incremental Action: Efficient Pricing of Advertising

Simon Business School Working Paper No. FR 15-29
Number of pages: 37 Posted: 03 Oct 2015
Garrett Johnson and Randall A. Lewis
Questrom School of Business and Amazon
Downloads 1,225 (21,479)
Citation 6

Abstract:

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Online advertising, Pay model, Experimentation, Ad effectiveness

8.

Inferno: A Guide to Field Experiments in Online Display Advertising

Number of pages: 43 Posted: 15 May 2020 Last Revised: 20 Jul 2021
Garrett Johnson
Questrom School of Business
Downloads 1,146 (23,722)
Citation 1

Abstract:

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field experiments, advertising effectiveness, digital advertising

9.

The Impact of Privacy Policy on the Auction Market for Online Display Advertising

Simon School Working Paper No. FR 13-26
Number of pages: 66 Posted: 01 Oct 2013 Last Revised: 07 Oct 2013
Garrett Johnson
Questrom School of Business
Downloads 661 (51,013)
Citation 22

Abstract:

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privacy, auctions, advertising, policy

10.

Privacy-Centric Digital Advertising: Implications for Research

Number of pages: 7 Posted: 25 Oct 2021
Garrett Johnson, Julian Runge and Eric Seufert
Questrom School of Business, Duke University (Visiting Scholar) and Mobile Dev Memo
Downloads 536 (66,627)

Abstract:

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Privacy, digital advertising

11.

When Less is More: Data and Power in Advertising Experiments

Simon Business School Working Paper No. FR 15-31
Number of pages: 35 Posted: 31 Oct 2015 Last Revised: 15 Feb 2016
Garrett Johnson, Randall A. Lewis and David Reiley
Questrom School of Business, Amazon and Pandora Media, Inc.
Downloads 463 (79,561)
Citation 15

Abstract:

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advertising effectiveness, field experiments, digital advertising

Great and Small Walls of China: Distance & Chinese E-Commerce

NET Institute Working Paper No. 15-14
Number of pages: 28 Posted: 22 Oct 2015
Liang Chen, Garrett Johnson and Yao Luo
Wuhan University, Questrom School of Business and University of Toronto - Department of Economics
Downloads 163 (231,579)

Abstract:

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e-commmerce, China, gravity, distance, domestic trade, Internet marketing

Great and Small Walls of China: Distance & Chinese E-Commerce

Simon Business School Working Paper No. FR 15-28
Number of pages: 28 Posted: 01 Oct 2015
Liang Chen, Garrett Johnson and Yao Luo
Wuhan University, Questrom School of Business and University of Toronto - Department of Economics
Downloads 118 (299,076)
Citation 2

Abstract:

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e-commmerce; China, gravity; distance; domestic trade; Internet marketing