Mandy Hu

The Chinese University of Hong Kong (CUHK) - Department of Marketing

Room 1101, 11/F, Cheung Yu Tung Building

12 Chak Cheung Street

Shatin, N.T.

China

  • The Chinese University of Hong Kong (CUHK) - Department of Marketing

SCHOLARLY PAPERS

10

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7

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7

Scholarly Papers (10)

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1.

Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

Journal of Interactive Marketing, Forthcoming
Number of pages: 24 Posted: 07 Feb 2017 Last Revised: 05 Jul 2017
Peter C. Verhoef, Andrew T. Stephen, P.K. Kannan, Xueming Luo, Vibhanshu Abhishek, Michelle Andrews, Yakov Bart, Hannes Datta, Nathan M. Fong, Donna L. Hoffman, Mandy Hu, Thomas Novak, William Rand and Yuchi Zhang
University of Groningen - Department of Marketing & Marketing Research, University of Oxford - Said Business School, University of Maryland - Robert H. Smith School of Business, Temple University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Emory University, Northeastern University - D'Amore-McKim School of Business, Tilburg University, Temple University - Department of Marketing and Supply Chain Management, George Washington University School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, George Washington University School of Business, North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 1,131 (26,146)
Citation 1

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Connected Consumers, IoT, Mobile, Smart Cities, Big Data

2.

An Empirical Study of Word-of-Mouth Generation and Consumption

Downloads 380 (107,507)

An Empirical Study of Word-of-Mouth Generation and Consumption

Marketing Science (Forthcoming)
Number of pages: 35 Posted: 22 Sep 2012
Sha Yang, Mandy Hu, Russell S. Winer, Henry Assael and Xiaohong Chen
University of Southern California - Marshall School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and Central South University
Downloads 380 (106,664)

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Word-of-Mouth, Communication, Discrete Choice Model, Probit Model, Finite Mixture Model

An Empirical Study of Word-of-Mouth Generation and Consumption

Marketing Science, Vol. 31, No. 6, pp. 952-963, 2012, DOI: 10.1287/mksc.1120.0738
Posted: 29 Jan 2013 Last Revised: 04 Jul 2013
Sha Yang, Mandy Hu, Russell S. Winer, Henry Assael and Xiaohong Chen
University of Southern California - Marshall School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and Central South University

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word-of-mouth, communication, discrete-choice model, probit model, finite mixture model

3.

Search and Learning at a Daily Deals Website

Forthcoming in Marketing Science
Number of pages: 66 Posted: 14 Apr 2019
Mandy Hu, Chu (Ivy) Dang and Pradeep K. Chintagunta
The Chinese University of Hong Kong (CUHK) - Department of Marketing, The University of Hong Kong and University of Chicago
Downloads 171 (236,429)
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4.

Intensified Online Opinion Clashes with Salient Group Identity

Downloads 137 (282,972)

Intensified Online Opinion Clashes with Salient Group Identity

Number of pages: 40 Posted: 09 Mar 2021 Last Revised: 12 Aug 2021
Xintong Han and Mandy Hu
Concordia University and The Chinese University of Hong Kong (CUHK) - Department of Marketing
Downloads 129 (297,330)

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social media, ideological clashes, protest, writing habits;

Intensified Online Opinion Clashes with Salient Group Identity

NET Institute Working Paper No. 21-04
Number of pages: 41 Posted: 02 Nov 2021
Xintong Han and Mandy Hu
Concordia University and The Chinese University of Hong Kong (CUHK) - Department of Marketing
Downloads 8 (814,279)

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social media, ideological clashes, protest, writing habits

5.

Predicting Social Influence Based on Dynamic Network Structures

Number of pages: 55 Posted: 23 Dec 2014
Mandy Hu, Chih-Sheng Hsieh and Jianmin Jamie Jia
The Chinese University of Hong Kong (CUHK) - Department of Marketing, The Chinese University of Hong Kong (CUHK) and The Chinese University of Hong Kong (CUHK)
Downloads 119 (314,325)
Citation 1

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social influence; network topology; stochastic actor-based dynamic network model; new product diffusion

6.

Understanding the Social Learning Effect in Contagious Switching Behavior

Forthcoming in Management Science
Number of pages: 70 Posted: 14 Apr 2019
Mandy Hu, Sha Yang and Daniel Yi Xu
The Chinese University of Hong Kong (CUHK) - Department of Marketing, University of Southern California - Marshall School of Business and Duke University
Downloads 116 (319,879)

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7.

A Study of the Group Buying Feature of Social Coupons Using Augmented Clickstream Data

Number of pages: 37 Posted: 23 Dec 2014
Mandy Hu, Yuanyuan Man and Russell S. Winer
The Chinese University of Hong Kong (CUHK) - Department of Marketing, The Chinese University of Hong Kong (CUHK) and New York University (NYU) - Department of Marketing
Downloads 109 (334,135)

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Social Coupon; Daily Deal; Assurance Contract; Clickstream Data; Data Augmentation

8.

Making Predictions for Sequentially Available Choices: A Semiparametric Gaussian Copula Approach (SGC)

Number of pages: 39 Posted: 12 Feb 2021 Last Revised: 12 Aug 2021
Mandy Hu, Xiang Zhou, Irwin King and Jingcun Cao
The Chinese University of Hong Kong (CUHK) - Department of Marketing, The Chinese University of Hong Kong (CUHK) - Department of Marketing, The Chinese University of Hong Kong (CUHK) and The University of Hong Kong - Faculty of Business and Economics
Downloads 94 (367,935)

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semiparametric Gaussian copula, sequentially available choices, imbalanced data, big data, machine learning

9.

The Black Market for Beijing License Plates

Chicago Booth Research Paper No. 19-25, University of Chicago, Becker Friedman Institute for Economics Working Paper No. 2019-139
Number of pages: 46 Posted: 05 Dec 2019
Øystein Daljord, Mandy Hu, Guillaume Pouliot and Junji Xiao
University of Chicago, Booth School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, Harris School of Public Policy and University of Technology Sydney (UTS)
Downloads 63 (461,053)

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informal economy/underground economy, optimal transport, partial identification, semiparametric and nonparametric methods

10.

How License Plate Lotteries Affect Car Purchase Decisions: Evidence from China’s Auto Market and the Lab

Number of pages: 10 Posted: 18 Oct 2016
Luxi Shen, Junji Xiao and Mandy Hu
University of Chicago - Booth School of Business, The Chinese University of Hong Kong (CUHK) - Department of Decision Sciences & Managerial Economics and The Chinese University of Hong Kong (CUHK) - Department of Marketing
Downloads 61 (468,413)

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Lottery, auto purchase