Thomas Novak

George Washington University School of Business

Denit Trust Distinguished Scholar and Professor of Marketing

2121 I Street NW

Washington, DC 20052

United States

  • George Washington University School of Business

SCHOLARLY PAPERS

18

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18,651

SSRN CITATIONS
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Top 26,709

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14

CROSSREF CITATIONS

20

Scholarly Papers (18)

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1.

Why Do People Use Social Media? Empirical Findings and a New Theoretical Framework for Social Media Goal Pursuit

Number of pages: 33 Posted: 23 Jan 2012
Donna L. Hoffman and Thomas Novak
George Washington University School of Business and George Washington University School of Business
Downloads 11,544 (552)
Citation 27

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social media, online interaction, interaction focus, interaction direction, self-determination theory, well-being

2.

Emergent Experience and the Connected Consumer in the Smart Home Assemblage and the Internet of Things

Number of pages: 152 Posted: 22 Aug 2015
Donna L. Hoffman and Thomas Novak
George Washington University School of Business and George Washington University School of Business
Downloads 1,907 (11,801)
Citation 36

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anthropomorphism, assemblage theory, brand relationships, computer-mediated interaction, consumer experience, digital marketing, emergence, intelligent devices, interactivity, Internet of Things, self expansion, self extension, smart home, user experience, UX

3.

Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

Journal of Interactive Marketing, Forthcoming
Number of pages: 24 Posted: 07 Feb 2017 Last Revised: 05 Jul 2017
Peter C. Verhoef, Andrew T. Stephen, P.K. Kannan, Xueming Luo, Vibhanshu Abhishek, Michelle Andrews, Yakov Bart, Hannes Datta, Nathan M. Fong, Donna L. Hoffman, Mandy Hu, Thomas Novak, William Rand and Yuchi Zhang
University of Groningen - Department of Marketing & Marketing Research, University of Oxford - Said Business School, University of Maryland - Robert H. Smith School of Business, Temple University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Emory University, Northeastern University - D'Amore-McKim School of Business, Tilburg University, Temple University - Department of Marketing and Supply Chain Management, George Washington University School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, George Washington University School of Business, North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 1,131 (26,146)
Citation 1

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Connected Consumers, IoT, Mobile, Smart Cities, Big Data

4.

Online Experience in Social Media: Two Paths to Feeling Close and Connected

Number of pages: 58 Posted: 23 Jan 2012 Last Revised: 19 Jun 2014
Donna L. Hoffman and Thomas Novak
George Washington University School of Business and George Washington University School of Business
Downloads 612 (60,526)

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social media, consumer behavior, self-determination theory, motivational orientation, positive outcomes

5.

Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach

Number of pages: 77 Posted: 21 Sep 2016 Last Revised: 24 Sep 2016
Donna L. Hoffman and Thomas Novak
George Washington University School of Business and George Washington University School of Business
Downloads 565 (66,979)
Citation 14

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agentic orientation, anthropomorphism, assemblage theory, communal orientation, consumer-object relationships,consumer experience,emergence,intelligent devices,interaction,Internet of Things,object experience,OOO,self-expansion,self-extension,smart home

6.

The 'Right' Consumers for Better Concepts: Identifying and Using Consumers High in Emergent Nature to Further Develop New Product Concepts

Journal of Marketing Research, Forthcoming, Tuck School of Business Working Paper No. 2010-81
Number of pages: 53 Posted: 07 May 2010 Last Revised: 02 Jun 2010
Donna L. Hoffman, Praveen K. Kopalle and Thomas Novak
George Washington University School of Business, Dartmouth College - Tuck School of Business and George Washington University School of Business
Downloads 538 (71,223)
Citation 4

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Concept Development, New Products, Information Processing, Personality Traits, Lead Users, Dispositional Innovativeness

7.

How to Market the Smart Home: Focus on Emergent Experience, Not Use Cases

Number of pages: 20 Posted: 21 Sep 2016
Donna L. Hoffman and Thomas Novak
George Washington University School of Business and George Washington University School of Business
Downloads 440 (90,736)
Citation 2

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adoption, assemblage theory, customer experience, Internet of Things, smart home, use cases

8.

Relationship Journeys in the Internet of Things: A New Framework for Understanding Interactions Between Consumers and Smart Objects

Number of pages: 56 Posted: 25 Oct 2017 Last Revised: 12 Feb 2018
Thomas Novak and Donna L. Hoffman
George Washington University School of Business and George Washington University School of Business
Downloads 435 (91,937)
Citation 2

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assemblage theory, consumer journeys, consumer experience, object experience, Internet of Things, intelligent devices

9.

Let's Get Closer: Feelings of Connectedness from Using Social Media with Implications for Brand Outcomes

Number of pages: 68 Posted: 06 Feb 2016
Donna L. Hoffman, Thomas Novak and Hyunjin Kang
George Washington University School of Business, George Washington University School of Business and George Washington University
Downloads 330 (125,686)

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social media, online consumer experience, connectedness, brand evaluations, regulatory focus theory

10.

Flourishing Independents or Languishing Interdependents: Two Paths from Self-Construal to Identification with Social Media

Number of pages: 29 Posted: 25 Jan 2012 Last Revised: 21 Aug 2014
Donna L. Hoffman, Thomas Novak and Randy Stein
George Washington University School of Business, George Washington University School of Business and University of California, Riverside
Downloads 295 (141,301)
Citation 3

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collective self-esteem, social media, group identification, identity, self-construal self-concept

11.

Quality of Virtual Life

TRANSFORMATIVE CONSUMER RESEARCH FOR PERSONAL AND COLLECTIVE WELL-BEING, David Glen Mick, Simone Pettigrew, Cornelia Pechmann, Julie Ozanne, eds., New York: Taylor and Francis, 2012
Number of pages: 44 Posted: 12 May 2010 Last Revised: 19 Jun 2014
Thomas Novak
George Washington University School of Business
Downloads 222 (187,111)

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virtual worlds, quality of life, subjective well being, QOL, SWB, Second Life, happiness, avatar, avatars

12.

Visualizing Emergent Identity of Assemblages in the Consumer Internet of Things: A Topological Data Analysis Approach

Number of pages: 12 Posted: 21 Sep 2016
Thomas Novak and Donna L. Hoffman
George Washington University School of Business and George Washington University School of Business
Downloads 195 (211,005)
Citation 1

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assemblage theory, IFTTT, Internet of Things, possibility space, topological data analysis

13.

The Social Life of Content: How Negative Motivations to Interact with Content-Focused Pursuits Can Lead to Positive Feelings in Social Media

Number of pages: 57 Posted: 24 Dec 2013
Donna L. Hoffman and Thomas Novak
George Washington University School of Business and George Washington University School of Business
Downloads 134 (287,853)

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self-determination theory, social media goals, user-generated content, relatedness, well-being

14.

A Computational Social Science Framework for Learning and Visualizing the Latent Language of Structured IoT Interaction Data

Number of pages: 61 Posted: 07 Nov 2018
Thomas Novak and Donna L. Hoffman
George Washington University School of Business and George Washington University School of Business
Downloads 127 (299,718)

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Assemblage Theory, Discovery, Internet of Things, Topological Data Analysis, Word2vec, Exploration, Exploitation, TDA, t-SNE, Visualization

15.

No Strings Attached: When Giving It Away versus Making Them Pay Reduces Consumer Information Disclosure

Number of pages: 42 Posted: 24 Jan 2012 Last Revised: 24 Dec 2013
Tiffany Barnett White, Thomas Novak and Donna L. Hoffman
University of Illinois, Urbana-Champaign, George Washington University School of Business and George Washington University School of Business
Downloads 74 (423,781)
Citation 1

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online marketing incentives, egocentric bias, contingent exchange

16.

Quantifying Assemblage Theory: A Conceptual, Empirical, and Data-Driven Approach to Guide Discovery

Number of pages: 94 Posted: 15 Jan 2021
Thomas Novak and Donna L. Hoffman
George Washington University School of Business and George Washington University School of Business
Downloads 55 (491,545)

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assemblage theory, automation practices, consumer experience, HDBSCAN, Internet of Things, natural language processing, possibility space, word2vec, word embeddings, UMAP

17.

Value-System Segmentation: Exploring the Meaning of LOV

Journal of Consumer Research, Vol. 19, No. 1, 1992
Number of pages: 15 Posted: 15 Apr 2014
Wagner A. Kamakura and Thomas Novak
Rice University and George Washington University School of Business
Downloads 47 (525,783)

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18.

The Fit of Thinking Style and Situation: New Measures of Situation-Specific Experiential and Rational Cognition

Posted: 08 Aug 2005 Last Revised: 06 Sep 2012
Thomas Novak and Donna L. Hoffman
George Washington University School of Business and George Washington University School of Business

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dual process theory, task performance, thinking style, information processing, experiential thinking, rational thinking, priming, online research