Avijeet Singh Thakur

Devi Ahilya University - International Institute of Professional Studies (IIPS)

Indore

Khandwa Road

Indore, MP 452017

India

Devi Ahilya Vishwavidyalaya (DAVV) University

RNT Marg

Indore, ME Madhya Pradesh 452001

India

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A Study on the Factors Influencing Consumer's Purchase Decision Towards Smartphones in Indore

International Journal of Advance Research in Computer Science and Management Studies, Vol. 1, No. 6, 2013
Number of pages: 8 Posted: 06 Jan 2014 Last Revised: 13 Apr 2014
International Institute of Professional StudiesDevi Ahilya Vishwavidyalaya, International Institute of Professional Studies (IIPS) and Devi Ahilya University - International Institute of Professional Studies (IIPS)
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Abstract:

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Smartphones, Measurement Model, Purchase Decision, Indore