Anna Tuchman

Northwestern - Kellogg

Associate Professor of Marketing

Kellogg School of Management

2001 Sheridan Rd.

Evanston, IL 60208

United States

SCHOLARLY PAPERS

6

DOWNLOADS
Rank 6,359

SSRN RANKINGS

Top 6,359

in Total Papers Downloads

8,921

SSRN CITATIONS
Rank 17,374

SSRN RANKINGS

Top 17,374

in Total Papers Citations

40

CROSSREF CITATIONS

23

Scholarly Papers (6)

TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands

Number of pages: 46 Posted: 20 Jan 2020 Last Revised: 17 Apr 2021
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg
Downloads 6,193 (1,460)
Citation 7

Abstract:

Loading...

Advertising, Publication Bias, Generalizability

Generalizable and Robust TV Advertising Effects

Number of pages: 42 Posted: 17 Aug 2020 Last Revised: 18 Nov 2021
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg
Downloads 9 (762,732)
Citation 3
  • Add to Cart

Abstract:

Loading...

2.

The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects

Journal of Marketing Research, 2021, 58(1), 22-49, https://doi.org/10.1177%2F0022243720969401, Stanford University Graduate School of Business Research Paper No. 19-12
Number of pages: 73 Posted: 27 Dec 2018 Last Revised: 08 Jan 2021
Stephan Seiler, Anna Tuchman and Song Yao
Imperial College Business School, Northwestern - Kellogg and Washington University in St. Louis - John M. Olin Business School
Downloads 1,702 (12,988)
Citation 22

Abstract:

Loading...

Sin Taxes, Pass-Through, Tax Avoidance, Policy Evaluation, Tax Design

3.

Investigating the Pink Tax: Evidence Against a Systematic Price Premium for Women in CPG

Number of pages: 25 Posted: 12 Jul 2021 Last Revised: 02 Nov 2021
Sarah Moshary, Anna Tuchman and Natasha Bhatia
University of Chicago - Booth School of Business, Northwestern - Kellogg and Northwestern University - Kellogg School of Management
Downloads 315 (124,275)

Abstract:

Loading...

Price Discrimination, Gender, Pink Tax

4.

Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising

Number of pages: 71 Posted: 03 Jun 2018 Last Revised: 09 Aug 2019
Anna Tuchman
Downloads 295 (132,431)
Citation 17

Abstract:

Loading...

Advertising, E-Cigarettes, Public Policy

5.

Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising

Stanford University Graduate School of Business Research Paper No. 15-40
Number of pages: 66 Posted: 27 Jun 2015 Last Revised: 26 Aug 2017
Anna Tuchman, Harikesh Nair and Pedro Gardete
Northwestern - Kellogg, Stanford University - Graduate School of Business and Nova School of Business and Economics
Downloads 205 (189,273)
Citation 15

Abstract:

Loading...

Advertising, ad-skipping, addressable TV, complementarities, treatment effects, non-compliance, discrete-continuous demand, consumer welfare

6.

Research Note: Procedure for Building Nielsen Ad Intel Data and Merging with Nielsen RMS Scanner Data

Number of pages: 12 Posted: 18 Feb 2021
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg
Downloads 202 (191,959)

Abstract:

Loading...

Advertising, Nielsen, Data, Build