Mitja Ruzzier

University of Primorska

Professor of Entrepreneurship, Faculty of Management

Cankarjeva 5

Koper, SI-6000

Slovenia

SCHOLARLY PAPERS

6

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2

CROSSREF CITATIONS

1

Scholarly Papers (6)

1.

Startup Branding Funnel: A New Approach for Developing Startup Brands

Singapore: Global Science and Technology Forum (GSTF), 2015, pp. 32-34. , In: Proceedings of the 4th Annual International Conference on Enterprise Marketing and Globalization (EMG 2015), 5th Annual International Conference on Innovation and Entrepreneurship (IE 2015), Singapore, 14th-15th December 2015
Number of pages: 4 Posted: 22 Aug 2017
Maja Konecnik Ruzzier and Mitja Ruzzier
University of Ljubljana - Faculty of Economics and University of Primorska
Downloads 651 (52,035)

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startups, branding, brand, lean, model, SBFunnel, in-depth interviews

2.

Startup Branding: Empirical Evidence Among Slovenian Startups

Managing Global Transitions, 2018, 16(1), pp. 79-94.
Number of pages: 16 Posted: 29 Oct 2018
Matej Rus, Maja Konecnik Ruzzier and Mitja Ruzzier
University of Maribor, University of Ljubljana - Faculty of Economics and University of Primorska
Downloads 325 (119,388)

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branding, startup, story, innovation

3.

Cross-Cultural Model of Customer-Based Brand Equity for a Tourism Destination

The IUP Journal of Brand Management, Vol. XI, No. 1, March 2014, pp. 30-46
Number of pages: 19 Posted: 24 Sep 2014 Last Revised: 27 Sep 2014
University of Ljubljana - Faculty of Economics, University of Ljubljana and University of Primorska
Downloads 173 (220,033)
Citation 1

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4.

A Modern Approach to Brand Conceptualisation

Transformations in Business and Economics, vol. 12, no. 3 (30), pp. 121-134.
Number of pages: 20 Posted: 22 Aug 2017
Maja Konecnik Ruzzier and Mitja Ruzzier
University of Ljubljana - Faculty of Economics and University of Primorska
Downloads 165 (229,089)

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brand, conceptualisation, strategy

5.

On the Relationship between Firm Size, Resources, Age at Entry and Internationalization: The Case of Slovenian SMEs

Journal of Business Economics and Management, 2015, vol. 16, no. 1, pp. 52-73
Number of pages: 16 Posted: 22 Aug 2017
Mitja Ruzzier and Maja Konecnik Ruzzier
University of Primorska and University of Ljubljana - Faculty of Economics
Downloads 43 (515,974)
Citation 1

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internationalization, SMEs, firm size, firm age at entry, firm-level resources

6.

Pursuing Eco-Innovation within Southeastern European Clusters

The IUP Journal of Business Strategy, Vol. XI, No. 3, September 2014, pp. 41-59
Posted: 21 Jul 2015
Jana Hojnik, Mitja Ruzzier and AleŇ° Lipnik
University of Primorska, University of Primorska and University of Primorska

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