Author Page for Maureen Morrin

A Short Form of the Maximization Scale: Factor Structure, Reliability and Validity Studies

Judgment and Decision Making, Vol. 3, No. 5, pp. 371-388, June 2008

Number of pages: 19 Posted: 11 Feb 2011

Gergana Y. Nenkov, Maureen Morrin, Barry Schwartz, Andrew Ward and John Hulland

Boston College - Carroll School of Management, Temple University - Fox School of Business and Management, affiliation not provided to SSRN, affiliation not provided to SSRN and University of Western Ontario - Richard Ivey School of Business

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Citation 2

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Trademark Dilution: Empirical Measures for an Elusive Concept

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Citation 1

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Trademark Dilution: Empirical Measures for an Elusive Concept

NYU, Ctr for Law and Business Research Paper No. 00-05

Number of pages: 37 Posted: 26 Jun 2000

Maureen Morrin and Jacob Jacoby

Temple University - Fox School of Business and Management and New York University (NYU) - Department of Marketing

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Citation 1

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Trademark Dilution: Empirical Measures for an Elusive Concept

Journal of Public Policy & Marketing, Vol. 19, No. 2, 2001

Posted: 15 Sep 2006

Maureen Morrin and Jacob Jacoby

Temple University - Fox School of Business and Management and New York University (NYU) - Department of Marketing

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Outraged Consumers: Getting Even at the Expense of Getting a Good Deal

Journal of Consumer Psychology, Vol. 13, No. 4

Number of pages: 47 Posted: 06 Nov 2003

Nada Nasr Bechwati and Maureen Morrin

Bentley University - Department of Marketing and Temple University - Fox School of Business and Management

Downloads 541 (70,837)

Citation 9

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Smellizing Cookies and Salivating: A Focus on Olfactory Imagery

Journal of Consumer Research, Vol. 41 (June 2014), 18-34

Number of pages: 17 Posted: 03 Sep 2014 Last Revised: 30 Dec 2016

Aradhna Krishna, Maureen Morrin, Eda Sayin and Eda Sayin

University of Michigan, Stephen M. Ross School of Business, Temple University - Fox School of Business and Management and Koc UniversityIE Business School

Downloads 439 (91,166)

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Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic

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Citation 3

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Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic

Journal of Marketing Research, Forthcoming, Fox School of Business Research Paper No. 14-009

Number of pages: 39 Posted: 12 Mar 2009 Last Revised: 28 May 2014

Maureen Morrin, Jeffrey Inman, Susan M. Broniarczyk, Gergana Y. Nenkov and Jonathan Reuter

Temple University - Fox School of Business and Management, University of Pittsburgh - Katz Graduate School of Business, University of Texas at Austin - Marketing, Boston College - Carroll School of Management and Boston College - Department of Finance

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Citation 3

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Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic

Journal of Marketing Research Vol. XLIX (August 2012), 537–550

Number of pages: 14 Posted: 03 Sep 2014

Maureen Morrin, Jeffrey Inman, Susan M. Broniarczyk, Gergana Y. Nenkov and Jonathan Reuter

Temple University - Fox School of Business and Management, University of Pittsburgh - Katz Graduate School of Business, University of Texas at Austin - Marketing, Boston College - Carroll School of Management and Boston College - Department of Finance

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Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues

Journal of Consumer Research, Inc., Vol. 34, April 2008

Number of pages: 12 Posted: 21 Jan 2015

Aradhna Krishna and Maureen Morrin

University of Michigan, Stephen M. Ross School of Business and Temple University - Fox School of Business and Management

Downloads 400 (101,555)

Citation 4

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Product Scent and Memory

Journal of Consumer Research, Vol. 37, June 2010

Number of pages: 11 Posted: 21 Jan 2015

Aradhna Krishna, M Lwin and Maureen Morrin

University of Michigan, Stephen M. Ross School of Business, Nanyang Technological University (NTU) and Temple University - Fox School of Business and Management

Downloads 353 (118,046)

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Exploring the Superadditive Effects of Scent and Pictures on Verbal Recall: An Extension of Dual Coding Theory

Journal of Consumer Psychology 20 (2010) 317-326

Number of pages: 10 Posted: 07 Feb 2020

M Lwin, Maureen Morrin and Aradhna Krishna

Nanyang Technological University (NTU), Temple University - Fox School of Business and Management and University of Michigan, Stephen M. Ross School of Business

Downloads 217 (191,562)

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9.

Does It Pay to Beat Around the Bush? The Case of the Obfuscating Salesperson

Journal of Consumer Psychology, Forthcoming, Boston University Questrom School of Business Research Paper No. 2559935

Number of pages: 42 Posted: 07 Feb 2015

Barbara A. Bickart, Maureen Morrin and S. Ratneshwar

Boston University, Questrom School of Business, Temple University - Fox School of Business and Management and University of Missouri at Columbia - Robert J. Trulaske, Sr. College of Business

Downloads 99 (356,834)

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Is Scent-Enhanced Memory Immune to Retroactive Interference?

Journal of Consumer Psychology 21 (2011) 354-361

Number of pages: 8 Posted: 21 Jan 2015

Maureen Morrin, Aradhna Krishna and M Lwin

Temple University - Fox School of Business and Management, University of Michigan, Stephen M. Ross School of Business and Nanyang Technological University (NTU)

Downloads 85 (392,229)

Abstract:

11.

Fund Assortments and 401(K) Plan Participation: The Moderating Effect of Gender

Networks Financial Institute Working Paper No. 2009-WP-06

Number of pages: 21 Posted: 14 Jul 2009 Last Revised: 19 May 2014

Maureen Morrin, Susan M. Broniarczyk and Jeffrey Inman

Temple University - Fox School of Business and Management, University of Texas at Austin - Marketing and University of Pittsburgh - Katz Graduate School of Business

Downloads 75 (421,415)

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The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases

Journal of Marketing Research, Vol. 46, pp. 764-776, December 2010

Number of pages: 14 Posted: 11 Feb 2011

Gergana Y. Nenkov, Jeffrey Inman, John Hulland and Maureen Morrin

Boston College - Carroll School of Management, University of Pittsburgh - Katz Graduate School of Business, University of Western Ontario - Richard Ivey School of Business and Temple University - Fox School of Business and Management

Downloads 45 (535,810)

Maureen Morrin

Temple University - Fox School of Business and Management

Temple University - Department of Marketing and Supply Chain Management

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Scholarly Papers (12)

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