Olga Novikova

National Research University Higher School of Economics

Myasnitskaya street, 20

Moscow, Moscow 119017

Russia

SCHOLARLY PAPERS

2

DOWNLOADS

93

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

What Affects Brand Equity: The Precise Measurement with Consumer Choice Model

Higher School of Economics Research Paper No. WP BRP 26/MAN/2014
Number of pages: 20 Posted: 23 Oct 2014 Last Revised: 12 Nov 2014
Natalia Kochkina, Olga Novikova and Dmitriy Potapov
National Research University Higher School of Economics, National Research University Higher School of Economics and National Research University Higher School of Economics
Downloads 50 (492,933)

Abstract:

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brand equity, scanner data, marketing-mix instruments, product assortment

2.

Empirical Analysis of Consumer Purchase Behavior: Interaction between State Dependence and Sensitivity to Marketing-Mix Variables

Higher School of Economics Research Paper No. WP BRP 48/MAN/2015
Number of pages: 17 Posted: 17 Feb 2016
Olga Novikova and Dmitriy Potapov
National Research University Higher School of Economics and National Research University Higher School of Economics
Downloads 43 (524,103)

Abstract:

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State dependence, random coefficient logit, product differentiation