Cathy L. Yang

HEC Paris - Department of Information Systems and Operations Management

Paris

France

SCHOLARLY PAPERS

6

DOWNLOADS
Rank 31,962

SSRN RANKINGS

Top 31,962

in Total Papers Downloads

2,148

SSRN CITATIONS

8

CROSSREF CITATIONS

3

Scholarly Papers (6)

1.

Does the Crowd Support Innovation? Innovation Claims and Success on Kickstarter

HEC Paris Research Paper No. MKG-2017-1220
Number of pages: 23 Posted: 19 Jul 2017 Last Revised: 05 Sep 2017
Cornell University - Samuel Curtis Johnson Graduate School of Management, HEC Paris - Department of Information Systems and Operations Management, University of Melbourne - Melbourne Business School and INSEAD - Marketing
Downloads 1,400 (19,124)
Citation 3

Abstract:

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Crowdfunding, Entrepreneurship, Innovation

2.

A Bounded Rationality Model of Information Search and Choice in Preference Measurement

Journal of Marketing Research Forthcoming, HEC Paris Research Paper No. MKG-2015-1072, Columbia Business School Research Paper No. 15-12
Number of pages: 49 Posted: 16 Jan 2015 Last Revised: 04 Mar 2015
Cathy L. Yang, Olivier Toubia and Martijn G. de Jong
HEC Paris - Department of Information Systems and Operations Management, Columbia University - Columbia Business School, Marketing and Erasmus University Rotterdam (EUR)
Downloads 306 (136,386)
Citation 4

Abstract:

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Preference Measurement, Eye Tracking, Dynamic Discrete Choice Models

3.

Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments

HEC Paris Research Paper No. MKG-2015-1114, Columbia Business School Research Paper No. 15-90
Number of pages: 56 Posted: 17 Oct 2015 Last Revised: 05 Sep 2017
Cathy L. Yang, Olivier Toubia and Martijn G. de Jong
HEC Paris - Department of Information Systems and Operations Management, Columbia University - Columbia Business School, Marketing and Erasmus University Rotterdam (EUR)
Downloads 200 (206,774)
Citation 1

Abstract:

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incentive alignment, choice experiments, preference measurement, eye tracking

4.

Scaling Human Effort in Idea Screening and Content Evaluation

INSEAD Working Paper No. 2020/42/MKT, HEC Paris Research Paper No. MKG-2020-1384
Number of pages: 61 Posted: 18 Sep 2020 Last Revised: 22 Jan 2021
Pavel Kireyev, Artem Timoshenko and Cathy L. Yang
INSEAD, Kellogg School of Management, Northwestern University and HEC Paris - Department of Information Systems and Operations Management
Downloads 125 (304,000)

Abstract:

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Crowdsourcing, Innovation, Content Evaluation, Wisdom of Crowds, Machine Learning

5.

Target Search in Product Displays: A Visual Crowding Perspective

HEC Paris Research Paper No. MKG-2020-1370
Number of pages: 53 Posted: 14 Apr 2020 Last Revised: 07 Jul 2020
Ana Scekic, Selin Atalay, Cathy L. Yang and Peter Ebbes
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Frankfurt School of Finance and Management, HEC Paris - Department of Information Systems and Operations Management and HEC Paris - Marketing
Downloads 92 (374,025)

Abstract:

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Visual Search, Visual Crowding, Product Display, Target Visual Crowdedness, Eye Tracking

6.

Algorithmic Versus Human Advice: Does Presenting Prediction Performance Matter for Algorithm Appreciation?

forthcoming in Journal of Management Information Systems
Number of pages: 48 Posted: 27 Apr 2022
Sangseok You, Cathy L. Yang and Xitong Li
Sungkyunkwan University (SKKU), HEC Paris - Department of Information Systems and Operations Management and HEC Paris - Information Systems and Operations Management
Downloads 25 (648,790)

Abstract:

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Algorithmic advice taking, algorithm appreciation, algorithmic transparency, trust, cognitive load, need for cognition