Tianshu Sun

University of Southern California - Marshall School of Business

Associate Professor

3670 Trousdale Parkway

Bridge Hall 310B

Los Angeles, CA 90089

United States

SCHOLARLY PAPERS

22

DOWNLOADS
Rank 14,465

SSRN RANKINGS

Top 14,465

in Total Papers Downloads

4,813

SSRN CITATIONS
Rank 21,201

SSRN RANKINGS

Top 21,201

in Total Papers Citations

34

CROSSREF CITATIONS

13

Scholarly Papers (22)

1.

Creating Social Contagion Through Firm Mediated Message Design: Evidence from a Randomized Field Experiment

Robert H. Smith School Research Paper No. RHS 2543864
Number of pages: 72 Posted: 31 Dec 2014 Last Revised: 10 Oct 2019
Tianshu Sun, Siva Viswanathan and Elena Zheleva
University of Southern California - Marshall School of Business, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago
Downloads 623 (59,457)
Citation 9

Abstract:

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Randomized Field Experiment, Social Contagion, Online Word-of-Mouth, Observational Learning, Referrals

2.

Sooner or Later? Promising Delivery Speed in Online Retail

Number of pages: 38 Posted: 17 Apr 2020 Last Revised: 02 Jan 2021
Ruomeng Cui, Zhikun Lu, Tianshu Sun and Joseph Golden
Goizueta Business School, Emory University, Emory University - Goizueta Business School, University of Southern California - Marshall School of Business and Collage.com
Downloads 523 (74,089)
Citation 3

Abstract:

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delivery speed information, online retail

3.

Understanding Big Data: Data Calculus in the Digital Era

Rotman School of Management Working Paper No. 3791018, Columbia Business School Research Paper Forthcoming
Number of pages: 86 Posted: 25 Feb 2021
Cheung Kong Graduate School of BusinessLuohan Academy, Columbia University - Columbia Business School, Economics, Massachusetts Institute of Technology (MIT) - Department of Economics, Princeton University - Department of Economics, London School of Economics & Political Science (LSE), Stanford Graduate School of Business, International Monetary Fund (IMF), University of Southern California - Marshall School of Business, Princeton University - Department of Economics, University of Toronto - Rotman School of Management, Luohan Academy, Luohan Academy, Luohan Academy, Luohan Academy, Princeton University - Department of Economics and Bendheim Center for Finance and Ant Financial
Downloads 482 (82,219)
Citation 1

Abstract:

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big data, data economics, information economics, privacy, market competition

4.

Designing Promotional Incentive to Embrace Social Sharing: Evidence from Field and Online Experiments

Forthcoming at MIS Quarterly
Number of pages: 46 Posted: 05 Jan 2018 Last Revised: 05 May 2020
University of Southern California - Marshall School of Business, University of Maryland - Robert H. Smith School of Business, University of Houston - C.T. Bauer College of Business and University of Illinois at Chicago
Downloads 451 (88,583)
Citation 1

Abstract:

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social sharing, incentive design, social promotion, randomized field experiment, online experiments

5.

Words Matter! Towards Pro-Social Call-to-Action for Online Referral: Evidence from Two Field Experiments

Information Systems Research, Forthcoming, Fox School of Business Research Paper No. 18-032
Number of pages: 50 Posted: 24 May 2018 Last Revised: 26 May 2019
Temple University - Fox School of Business and Management, University of Minnesota - Minneapolis, Collage.com and University of Southern California - Marshall School of Business
Downloads 448 (89,287)
Citation 8

Abstract:

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online referrals, intrinsically pro-social framing, randomized field experiment, call-to-action

6.

Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment

Number of pages: 35 Posted: 13 Jun 2017
University of Southern California - Marshall School of Business, University of Virginia - McIntire School of Commerce, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago
Downloads 433 (92,894)
Citation 7

Abstract:

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Mobile App, Induced Adoption, Sorting, Randomized Field Experiment, Local Average Treatment Effect

7.

Social Media Integration and E-Commerce Platform Performance: A Randomized Field Experiment

Number of pages: 37 Posted: 19 May 2017
Ni Huang, Tianshu Sun, Pei-Yu Chen and Joseph Golden
University of Houston - C.T. Bauer College of Business, University of Southern California - Marshall School of Business, Arizona State University (ASU) - Department of Information Systems and Collage.com
Downloads 404 (100,679)
Citation 1

Abstract:

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Social media integration, e-commerce, randomized field experiment

8.

Connecting Customers and Merchants Offline: Experimental Evidence From the Commercialization of Last-Mile Stations at Alibaba

Number of pages: 62 Posted: 20 Sep 2019 Last Revised: 04 Apr 2022
Gies College of Business, UIUC, University of Southern California - Marshall School of Business, Cheung Kong Graduate School of Business and Alibaba Group
Downloads 275 (153,079)
Citation 3

Abstract:

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offline platform, last-mile logistics, natural experiment, randomized field experiment, induced interaction, instrumental forest

9.

Geographical Pattern of Online Word-of-Mouth: How Offline Environment Influences Online Sharing

USC Marshall School of Business Research Paper Sponsored by iORB, No. Forthcoming
Number of pages: 48 Posted: 09 Dec 2019 Last Revised: 08 Oct 2021
Tianshu Sun, Yanhao 'Max' Wei and Joseph Golden
University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business and Collage.com
Downloads 212 (196,258)
Citation 1

Abstract:

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Word-of-Mouth, Online Sharing, Offline Environment, Referral, Internet and Geography, E-commerce, Facebook

10.

Not Registered? Please Sign-up First: A Randomized Field Experiment on the Ex-Ante Registration Request

Information Systems Research, forthcoming
Number of pages: 39 Posted: 16 Oct 2019 Last Revised: 29 Oct 2020
University of Houston - C.T. Bauer College of Business, University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business and Collage.com
Downloads 172 (236,225)

Abstract:

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User Registration, Ex-Ante Request, Customer Conversion, Randomization Field Experiment, IT Artifact Design

The Value of Personal Data in Internet Commerce: A High-Stake Field Experiment on Data Regulation Policy

NET Institute Working Paper No. 21-10
Number of pages: 66 Posted: 10 Jan 2022
Tianshu Sun, Zhe Yuan, Chunxiao Li, Kaifu Zhang and Jun Xu
University of Southern California - Marshall School of Business, Zhejiang University - College of Economics, Alibaba Group, Alibaba Group and Alibaba Group
Downloads 167 (244,886)

Abstract:

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The Value of Personal Data in Internet Commerce: A High-Stake Field Experiment on Data Regulation Policy

Posted: 03 Jun 2020
Tianshu Sun, Zhe Yuan, Chunxiao Li, Kaifu Zhang and Jun Xu
University of Southern California - Marshall School of Business, Alibaba Group, Alibaba Group, Alibaba Group and Alibaba Group

Abstract:

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Personal Data, Privacy Regulation, E-commerce, Field experiments, Personalization, Market Structure

12.

Commercializing the Package Flow: Cross-sampling Physical Products Through E-commerce Warehouses

Number of pages: 51 Posted: 16 Apr 2020 Last Revised: 27 Jan 2022
Gies College of Business, UIUC, Cheung Kong Graduate School of Business, University of Southern California - Marshall School of Business and Alibaba Group
Downloads 164 (245,788)

Abstract:

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Field experiment, Cross-promotion, E-commerce platform, Warehousing, Free sampling

13.

Consumer and AI Co-creation: When and Why Human Participation Improves AI Creation.

USC Marshall School of Business Research Paper Sponsored by iORB, No. Forthcoming
Number of pages: 56 Posted: 24 Sep 2021
Mengxia Zhang, Tianshu Sun, Lan Luo and Joseph Golden
University of Southern California, University of Southern California - Marshall School of Business, University of Southern California and Collage.com
Downloads 125 (304,492)

Abstract:

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AI, consumer co-creation, Human-AI collaboration, Field experiment, LATE, E-commerce

14.

Social Learning in Prosumption: Evidence from a Randomized Field Experiment

Number of pages: 36 Posted: 03 Mar 2021
Temple University - Fox School of Business and Management, University of Southern California - Marshall School of Business, University of Minnesota - Minneapolis and Collage.com
Downloads 96 (364,637)

Abstract:

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prosumption, prosumer, social learning, self-efficacy, randomized control trials, machine learning with causal inference

15.

Worker Experience and Donor Heterogeneity: The Impact of Charitable Workers on Donors’ Blood Donation Decisions

USC Marshall School of Business Research Paper
Number of pages: 57 Posted: 28 Jul 2020 Last Revised: 21 Sep 2021
Wilson Lin, Susan F. Lu and Tianshu Sun
University of Southern California - Marshall School of Business, Purdue University - Krannert School of Management and University of Southern California - Marshall School of Business
Downloads 96 (364,637)

Abstract:

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charitable operations, charitable giving, non-profit operations, data analytics, blood donation, public health

16.

To Split or to Merge?: How Partitioning Affects Consumption and Engagement with Digital Content

Number of pages: 44 Posted: 04 Jun 2021 Last Revised: 22 Oct 2021
College of Business, Korea Advanced Institute of Science and Technology (KAIST), Sungkyunkwan University, University of Southern California - Marshall School of Business and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 92 (374,576)

Abstract:

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content partitioning, serialized content, digital good, consumption patterns, book engagement

17.

Mobile Messaging for Offline Group Formation in Prosocial Activities: A Large Field Experiment

NBER Working Paper No. w21704
Number of pages: 37 Posted: 09 Nov 2015 Last Revised: 22 Apr 2022
University of Southern California - Marshall School of Business, University of Maryland - R.H. Smith School of Business and University of Maryland - Department of Economics
Downloads 38 (571,696)
Citation 6

Abstract:

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18.

Solving Shortage in a Priceless Market: Insights from Blood Donation

NBER Working Paper No. w21312
Number of pages: 39 Posted: 06 Jul 2015 Last Revised: 27 Mar 2022
Tianshu Sun, Susan F. Lu and Ginger Zhe Jin
University of Southern California - Marshall School of Business, Purdue University - Krannert School of Management and University of Maryland - Department of Economics
Downloads 12 (751,344)
Citation 3

Abstract:

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19.

Ensembling Experiments to Optimize Interventions along Customer Journey: A Reinforcement Learning Approach

Posted: 11 Oct 2021
Yicheng Song and Tianshu Sun
University of Minnesota - Twin Cities - Carlson School of Management and University of Southern California - Marshall School of Business

Abstract:

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Randomized experiments, Customer Journey, Reinforcement Learning, Optimization, Bayesian Deep Recurrent Q Network Model, Experiment Design

20.

A Prescriptive Analytics Framework for Optimal Policy Deployment using Heterogeneous Treatment Effects

Forthcoming at MIS Quarterly
Posted: 01 Mar 2021
Harvard Business School, University of Minnesota - Minneapolis, University of Minnesota - Minneapolis and University of Southern California - Marshall School of Business

Abstract:

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prescriptive analytics, heterogeneous treatment effects, optimization, observed utility rank condition (OUR), between-treatment heterogeneity

21.

COVID-19 and E-commerce Operations: Evidence From Alibaba

Manufacturing & Service Operations Management (Forthcoming)
Posted: 20 Jul 2020 Last Revised: 17 Nov 2021
Gies College of Business, UIUC, University of Southern California - Marshall School of Business, Cheung Kong Graduate School of Business and Alibaba Group

Abstract:

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e-commerce, COVID-19, containment measures, digital resilience, logistics

22.

Engineering Digital Sharing Platforms to Create Social Contagion: Evidence from Three Large Scale Randomized Field Experiments

Posted: 10 Feb 2017
Tianshu Sun
University of Southern California - Marshall School of Business

Abstract:

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