Elmar Nubbemeyer

Google Inc.

1600 Amphitheatre Parkway

Second Floor

Mountain View, CA 94043

United States

SCHOLARLY PAPERS

2

DOWNLOADS
Rank 11,682

SSRN RANKINGS

Top 11,682

in Total Papers Downloads

5,350

SSRN CITATIONS
Rank 37,291

SSRN RANKINGS

Top 37,291

in Total Papers Citations

19

CROSSREF CITATIONS

2

Scholarly Papers (2)

1.

Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness

Simon Business School Working Paper No. FR 15-21
Number of pages: 59 Posted: 19 Jun 2015 Last Revised: 13 Jan 2017
Garrett Johnson, Randall A. Lewis and Elmar Nubbemeyer
Questrom School of Business, Amazon and Google Inc.
Downloads 4,099 (3,037)
Citation 18

Abstract:

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advertising effectiveness, field experiments, digital advertising

2.

The Online Display Ad Effectiveness Funnel & Carryover: Lessons from 432 Field Experiments

Number of pages: 42 Posted: 11 Dec 2015 Last Revised: 02 Oct 2017
Garrett Johnson, Randall A. Lewis and Elmar Nubbemeyer
Questrom School of Business, Amazon and Google Inc.
Downloads 1,251 (20,884)
Citation 3

Abstract:

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advertising effectiveness, field experiments, digital advertising, meta-study