Alice Moon

The Wharton School

Assistant Professor of Operations, Information, and Decisions

Jon M. Huntsman Hall

3730 Walnut St

Philadelphia, PA 19104

United States

SCHOLARLY PAPERS

5

DOWNLOADS

1,152

SSRN CITATIONS

2

CROSSREF CITATIONS

3

Scholarly Papers (5)

1.

The Uncertain Value of Uncertainty: When Consumers are Unwilling to Pay for What They Like

Number of pages: 69 Posted: 27 Oct 2015 Last Revised: 27 Apr 2021
Alice Moon and Leif D. Nelson
The Wharton School and University of California, Berkeley - Haas School of Business
Downloads 493 (75,120)
Citation 3

Abstract:

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Willingness-to-pay, Enjoyment, Uncertainty, Measurement, Preference

2.

Overestimating the Valuations and Preferences of Others

Jung, M.H., Moon, A., & Nelson, L.D. (Forthcoming). Overestimating the valuations and preferences of others. Journal of Experimental Psychology: General.
Number of pages: 120 Posted: 06 Apr 2019 Last Revised: 15 Feb 2020
Minah Jung, Alice Moon and Leif D. Nelson
New York University (NYU) - Department of Marketing, The Wharton School and University of California, Berkeley - Haas School of Business
Downloads 241 (164,991)

Abstract:

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overestimation bias, comparative judgments, valuation, preferences, paradox

3.

The Overblown Implications Effect

Number of pages: 102 Posted: 06 Jul 2016 Last Revised: 24 Jun 2021
Alice Moon, Muping Gan and Clayton Critcher
The Wharton School, University of California, Berkeley and University of California, Berkeley - Marketing Group
Downloads 219 (180,830)
Citation 2

Abstract:

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meta-perceptions, social judgment, working trait definitions, behavioral diagnosticity, definitional focalism

4.

Giving Suggestions: Using Quantity Requests to Increase Donations

Number of pages: 54 Posted: 06 Dec 2017 Last Revised: 28 Apr 2021
Alice Moon and Eric VanEpps
The Wharton School and University of Utah - Department of Marketing
Downloads 191 (205,071)

Abstract:

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charitable giving, prosocial behavior, framing effects, quantity requests, donation requests, donation rates

5.

Do People Know How Others View Them? Two Approaches for Identifying the Accuracy of Metaperceptions

Current Opinion in Psychology.
Number of pages: 19 Posted: 08 Jul 2021
University of California, Berkeley - Haas School of Business, The Wharton School and University of California, Berkeley - Marketing Group
Downloads 8 (750,440)

Abstract:

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metaperceptions, meta-accuracy, self knowledge, social perceptions